Why is Customer Data Integration the hottest area of Master Data Management? Because the customer comes in so many forms today – retail stores, online shopping, bonus clubs, coupons... the list goes on. What good is collecting all of the customer data if we cannot identify who that person really is? How old is the customer? What trends can we identify by learning about the customer’s habits? Remember when you used to get cards in the mail that would request info about your lifestyle?
Nowadays, companies automatically pull this information from various sources... at which point, CDI comes in handy! Tune into this episode of DM Radio to hear special guest host Robert Abate, a seasoned CDI consultant, along with Jason Tiret of Emarcadero, Martin Moseley of Initiate Systems and Aaron Zornes of the MDM Institute. Attendees will learn: Best practices for identity resolution; The value of various architectural approaches; How to incorporate third-party data; Strategies for avoiding re-duplication; What you can accomplish without new software.
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