Tuesday, June 30, 2009

An Unprecedented Offer! Two Tools for the Price of One

Buy One, Choose a Second Free Buy One, Choose a Second Free

Get More. Do More. For Less.

Limited-Time Offer. Ends August 24, 2009 For a limited time, you can choose a second tool FREE when you buy one of Embarcadero’s industry-leading database tools, including DBArtisan®, ER/Studio®, Rapid SQL®, and more. Choose from over 16 award winning database and application development, design, management and testing tools. Now is your chance to extend your tools portfolio to support your expanding role. Finally, you won’t have to choose between one tool and another to fit your budget. Your toughest choice may be which tool to select for free!

 Buy One, Choose a Second Free

Act quickly! Offer ends August 24, 2009. Learn more.

Wednesday, June 24, 2009

Embarcadero® All-Access™ Gets a Boost with Latest Database Change Management Tool

Embarcadero Change Manager™ 5.1 features data masking, full Unicode support and cross-DBMS schema compare.

SAN FRANCISCO – June 24, 2009 – Embarcadero Technologies is increasing the value of its All-Access tool chest with a new version of its popular database change management software. Released today, Change Manager 5.1 helps database administrators (DBAs) and developers by automating complex database change management tasks, resulting in more streamlined development cycles and fewer errors and ensuring overall database availability, performance and compliance.

 

Change Manager is available as a standalone tool or as part of All-Access, a single cost-effective tool chest that unlocks all of Embarcadero’s multi-platform application development and database tools. Change Manager supports IBM® DB2® for LUW, Microsoft® SQL Server, Oracle® and Sybase® from a single user interface.

New with Change Manager 5.1 is data masking, a function that helps data managers comply with data privacy legislation and protect personally identifiable information (PII) by de-identifying sensitive data from the production environment before it moves that data into the development, test or QA environments. Replacing PII data with a realistic representation produces the best testing results so developers and QA engineers can verify the application code will perform as expected in production. It can also reduce development cycles.

“It is critical for developers and QA engineers to test with realistic data, but data obfuscation products are expensive and often add time-consuming cycles to the development process. What has been missing until now is a data masking tool that works within the database change management process,” said Greg Nerpouni, Embarcadero’s senior product manager of developer solutions. “With Change Manager 5.1, we’re delivering a data masking solution that is built into the database change management cycle to facilitate collaboration and, at the same time, cut costs and development cycles by automating processes that are otherwise done by hand.”

For DBAs faced with the complicated task of managing changes between DBMS platforms, Change Manager 5.1 supports schema compare and synchronization between Oracle and SQL Server and between Sybase and SQL Server.

Other new features available in Change Manager 5.1 include Unicode support for internalization, data movement with auto-synchronization, data comparison job history tracking and enhanced project support with Source Code Control (SCC) integration.

Availability and Pricing
Change Manager 5.1 is now available worldwide. For more information and pricing, please visit www.embarcadero.com. As with all Embarcadero products, Change Manager is also available as part of the Embarcadero All-Access tool chest.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

###

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Monday, June 22, 2009

Upgrade Delphi 2009 & Develop Applications Faster!

Upgrade to Delphi 2009 or C++Builder 2009 by June 26th 2009 and we'll fulfill your order with CodeGear RAD Studio 2009 at no extra charge.

There has never been a better time to migrate your applications to Delphi 2009 or C++Builder 2009. Expand into new markets, deliver updated versions and features of your own applications.

  • Build applications that handle global data with ease using new Unicode support throughout the IDE and VCL
  • Move your code into the future with the addition of generics and anonymous methods to the Delphi language
  • Get new insight into your database structures with data modeling and visualization in the all new Delphi and C++Builder Architect Edition
  • A powerful, reusable, and extendable visual component library with thousands of custom third-party components available for even the most specialized tasks
  • Plus, with multiple database software features, including Embarcadero® DataSnap® technology, you can rapidly build ultra-high performance, data- driven apps that connect to all your data across multiple databases and tiers.

New resources available to help you migrate to Delphi 2009 and C++Builder 2009

Purchase Delphi 2009 or C++Builder 2009 by June 26, 2009 and receive CodeGear RAD Studio + also get TMS Smooth Controls Pack free!

This offer is available through all Embarcadero Shop Sites worldwide and through Embarcadero partners who display this offer.

Wednesday, June 17, 2009

SD Times 100 Winner: Databases, Data Tools & IDEs

Embarcadero Technologies, Inc., a database tools and developer software company, is the proud recipient of two 2009 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Database & Data Tools and Tools & IDEs.

The following is the great article/announcement from SD Times.


 Such The Drama

That’s how “2008: An Economic Odyssey” played. The year was filled with images of layoffs, cutbacks, going-out-of-business signs and more. Pundits said the technology sector held up better than most, showing only that “weak” is better than “down” in financial terms. Meanwhile, companies lived quarter to quarter, hoping they didn’t simply fade to black.


To be sure, there were bright spots with the emergence of cloud computing and composite applications. Amazon was the star of that picture, but other platform providers sought billing. For development managers, the line they kept hearing was, “Do more with less.“ Agile development practices played a larger role. And with the move toward services came an increase in the use of open-source software, as companies looked to cut costs and increase time-to-market. This created a market for governance and certification software.

It was the year that most of us found Facebook and learned to tweet on Twitter. These social media sites proved that collaboration is easier than ever. For distributed teams, “development as a service” followed this trend as hosted platforms accessed via a browser emerged and grew.

So here are the companies that led the way to this new software world through their ideas, inventions and new implementations.

           Influencers

          Quality Assurance

The saying goes that the most innovation happens at startups. That may be true, but the long tail is generally wagged by the biggest companies and organizations in our industry. The companies recognized as Influencers in the SD Times 100—whether they’re Apple with the Mac and iPhone, or Microsoft with Windows and Office—have had a profound impact on many, many, many areas of information technology and software development. Their influence is felt everywhere, from the desktop to the Internet, from the laboratory to the business meeting.
  • Apple
  • Eclipse
  • Free Software Foundation
  • IBM Trophy
  • Intel
  • Java Community Process
  • Linux Foundation
  • Microsoft • Oracle
  • OSGi
  • Alliance
  • VMware
Defects happen. No matter how hard your coders try, errors will creep into the software. Not all the faults are programmatic; some defects are caused by architectural issues, the failure of dependencies, or even a misinterpretation of requirements. (And some defects are reported because requirements changed.) Many companies and projects stand ready to help your stakeholders measure, identify and remediate defects in your programs. From makers of individual tools to entire QA sites, the SD Times 100 recognizes leaders and innovators in the software quality-assurance field.
  • DynatraceTrophy
  • Gomez
  • Hex-Rays
  • Hewlett-Packard
  • IBM
  • iTKO
  • McCabe
  • Parasoft

  Application Life-Cycle Mgmt.

          Rich Internet Applications

No two developers—or development tools providers—will ever agree about what’s included within application life-cycle management. How much does ALM focus on an individual developer’s productivity? The team? The organization? The lack of a clear definition hasn’t stopped some of the industry’s most innovative companies from offering tool suites that encompass the entire application life cycle. In some cases, these organizations have demonstrated leadership by creating innovative ALM solutions from the ground up. In other cases, they have led by integrating once-distinct products.
  • AtlassianTrophy
  • CollabNet
  • Electric Cloud
  • IBM
  • Kovair
  • MKS
  • Seapine
  • Serena
  • TechExcel
  • UrbanCode
Hybrids between client/server and Web applications, rich Internet applications combine the power of remote hosts with the performance and resources of locally running code. While there are many approaches to RIAs, the strongest success has come to those industry leaders that have taken a broad, platform-agnostic approach to the problem. This year, the SD Times 100 recognizes three players whose RIA platforms have become the de facto standard. While other RIA platforms fill important needs, they lack the broad appeal of solutions from these companies.
  • AdobeTrophy
  • Microsoft
  • Sun
   

          Cloud Computing

   Software Configuration Mgmt.

Last year may have been The Year of the Cloud. It was hard to attend any software-development forum (or any information technology event) without seeing the phrase “cloud computing” in 20-foot letters. The economic recession, combined with emerging hardware and software platforms, combined to create a perfect storm. Behind that storm stood three companies, whose names became ubiquitous. While their approaches to cloud computing were different, these companies have gained early momentum. Today, the industry now looks to them for leadership during nascent standardization efforts.
  • AmazonTrophy
  • Google
  • Salesforce
It may not be the sexiest area of software development, but SCM is the bread and butter of application life-cycle management. Without a platform to manage source code, control check-in and check-out, store artifacts, and exercise version control, development projects can’t scale and can’t succeed. Today’s leading SCM platform makers, recognized in this year’s SD Times 100, do even more: They integrate with defect management, requirements management and build systems; provide reports to team leaders and business executives; enable team communication; and foster a culture of quality.
  • GitTrophy
  • Perforce
  • Seapine
  • Sonatype
  • Subversion

           Components & Libraries

           Security

Smart software developers like to write software. Smarter software developments—and their managers—know that it’s often better to reuse code than write it from scratch. Code reuse has been the goal of developers from time immemorial, whether it’s grabbing a box of math routines punched onto Hollerith cards or loading a library of GUI widgets. This year, the SD Times 100 recognizes the innovators and leaders in reusable components and libraries, focusing on those companies that have stayed on top of the latest platforms and protocols.
  • AmyuniTrophy
  • Aspose
  • ComponentOne
  • ComponentSource
  • DevExpress
  • Dundas
  • Infragistics
  • Intersoft Solutions
  • /n Software
  • Nevron
  • Software FX
  • Syncfusion
  • Telerik
Nothing ruins your day more than finding that hackers stole your company’s most sensitive data. Unless, perhaps, it’s that someone did something worse. Security vulnerabilities can be introduced at any stage of the application life cycle, perhaps because of simple coding errors, or because sophisticated enemies found and exploited a flaw that you never knew existed. There are many techniques for detecting security vulnerabilities, and the innovative companies recognized in this category have demonstrated that their products and services make a real difference.
  • CoverityTrophy
  • Fortify
  • Klocwork
  • Microsoft
  • Progress
  • SafeNet
  • Selenium
  • Veracode

          Database & Data Tools

           SOA & Middleware

It has become hard to tell where the application server ends and the database server begins. Over the past several years, database servers, which we used to call relational database management systems, have grown in complexity and sophistication while offering new flexibility for scalability and performance. Similarly, database tools have evolved as well. Yesterday’s DBA wouldn’t recognize today’s RDBMS. This year, we recognize those organizations that have led the advancement of database technology through their leadership in servers, developer and DBA tools, and data access technologies.
  • CATrophy
  • Embarcadero
  • Enterprise DB
  • IBM
  • Ingres
  • Microsoft
  • Oracle
  • Red Gate
  • Sybase
Break free of your silos, cry advocates for service-oriented architectures. Extend the usefulness of your applications by tying them together using standards-based middleware, such as those based on the various Web service specifications. By using smart middleware, and by adding Web services to existing or new applications, enterprise software can become smarter as well, and the cost to create new functionality can drop by an order of magnitude. These companies have demonstrated leadership and innovation in the areas of SOA-enablement and in creating enterprise middleware.
  • Active EndpointsTrophy
  • Hewlett-Packard
  • InterSystems
  • iWay
  • Programming Research
  • Rally
  • Tibco
  • WSO2

           Mashups

           Tools & IDEs

You got your peanut butter in my chocolate… and we ended up with a new type of candy. Your developers wanted to add a geographic display of your company’s retail locations to your website, and so they incorporated Google Maps. Development teams have mashed applications together for years, of course, through ad hoc integration of disparate applications and data sources. Service oriented architectures accelerated the trend, making mashups easier to make—and less brittle—than ever before. We recognize three leaders that have taken the concept farther than any others.
  • JackBeTrophy
  • Serena
  • Tibco
What determines developer productivity? While sophisticated platforms are essential for teams, an individual programmer is only as effective as the tools on his or her desktop. Some programmers like to choose a selection of discrete tools, bringing together code editors, compilers, linkers, debuggers, analyzers and makefile utilities. Others like to work in a cutting-edge integrated development environment, preferably one that ties into other enterprise development platforms like SCM systems. The SD Times 100 recognizes these companies and organizations as the leaders in tools and IDEs for enterprise developers.
  • ActiveStateTrophy
  • Altova
  • Black Duck
  • Eclipse
  • Embarcadero
  • Instantiations
  • Jruby
  • Microsoft
  • Sun

          Modeling

          Web Development

The bigger the project, the more important modeling becomes to achieving success. We’ve learned, of course, that modeling can take several forms; while many extol the virtue of the Unified Modeling Language, the most important element in a successful model-driven approach to software development is that developers actually use the models, no matter whether the models are standards-based or not. We recognize four organizations that have demonstrated leadership by advancing the state of modeling in software development, whether through the use of specifications, integration or tool usability.
Trophy

  • IBM
  • Microsoft
  • Object Management Group
  • Sparx Systems
   
The process of building websites and Web pages is different, in many ways, from creating traditional client and server applications. Not only is the Web paradigm unique, but Web developers are also often using special languages and protocols. They also have specific issues regarding functional testing and load testing. What’s more, requirements may be vague, agility paramount, and the rollout process abbreviated. These companies and organizations have demonstrated a profound understanding of the needs of enterprise Web developers, and they help developers build Web applications faster than ever before.
Trophy

  • Adobe
  • Eclipse
  • Google
  • Microsoft
  • Ruby on Rails
  • Sun
 

Tuesday, June 16, 2009

Embarcadero is 2009 SD Times 100 Award Winner

WEBWIRE – Monday, June 15, 2009

Embarcadero wins for Database & Data Tools and Tools & IDEs categories

SAN FRANCISCO – June 16, 2009 – Embarcadero Technologies, Inc., a database tools and developer software company, is the proud recipient of two 2009 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Database & Data Tools and Tools & IDEs.

Embarcadero continues to ensure its product portfolio gives database developers the most breadth and depth of support to meet all database development requirements. In 2008, Embarcadero made nearly a $25 million investment to make good on this commitment when it purchased CodeGear from Borland Software. By merging Embarcadero’s professional-grade database tools with CodeGear’s application development tools, the company now serves more than three million application developers and database professionals with database-related tools that are interoperable and integrated.

In addition to its investment to expand and deliver integrated software development tools, Embarcadero has also introduced a way to reduce overall software tooling costs. Earlier this year, Embarcadero unveiled the industry’s first multi-platform, on-demand tooling solution that provides application developers, architects and database professionals with cost effective access to all the tools they need to design, build and run software applications and database systems.

Embarcadero’s innovation, Embarcadero® All-Access™, enables customers to select from one of four membership levels that offer on-demand access to the entire Embarcadero tool chest which includes up to 18 award winning development and database management products. All-Access simplifies tool delivery and license management with innovative and flexible licensing and deployment options that are designed to simplify license provisioning and access for any size team or organization. To view all products available in the Embarcadero All-Access by level, visit www.embarcadero.com/products/all_access.

“The software development industry has always been led by innovation, and that’s true even in today’s challenging economic climate,” said Alan Zeichick, editorial director of BZ Media’s SD Times. “When choosing the 2009 SD Times 100 winners, we carefully considered each organization’s products, services, R&D investment, reputation with enterprise development managers, and the new ideas and thought leadership that it has brought to the industry. Thanks to companies like Embarcadero, the art of software development continues to advance at a rapid pace.”

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Embarcadero is 2009 SD Times 100 Award Winner

WEBWIRE – Monday, June 15, 2009

Embarcadero wins for Database & Data Tools and Tools & IDEs categories

SAN FRANCISCO – June 16, 2009 – Embarcadero Technologies, Inc., a database tools and developer software company, is the proud recipient of two 2009 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Database & Data Tools and Tools & IDEs.

Embarcadero continues to ensure its product portfolio gives database developers the most breadth and depth of support to meet all database development requirements. In 2008, Embarcadero made nearly a $25 million investment to make good on this commitment when it purchased CodeGear from Borland Software. By merging Embarcadero’s professional-grade database tools with CodeGear’s application development tools, the company now serves more than three million application developers and database professionals with database-related tools that are interoperable and integrated.

In addition to its investment to expand and deliver integrated software development tools, Embarcadero has also introduced a way to reduce overall software tooling costs. Earlier this year, Embarcadero unveiled the industry’s first multi-platform, on-demand tooling solution that provides application developers, architects and database professionals with cost effective access to all the tools they need to design, build and run software applications and database systems.

Embarcadero’s innovation, Embarcadero® All-Access™, enables customers to select from one of four membership levels that offer on-demand access to the entire Embarcadero tool chest which includes up to 18 award winning development and database management products. All-Access simplifies tool delivery and license management with innovative and flexible licensing and deployment options that are designed to simplify license provisioning and access for any size team or organization. To view all products available in the Embarcadero All-Access by level, visit www.embarcadero.com/products/all_access.

“The software development industry has always been led by innovation, and that’s true even in today’s challenging economic climate,” said Alan Zeichick, editorial director of BZ Media’s SD Times. “When choosing the 2009 SD Times 100 winners, we carefully considered each organization’s products, services, R&D investment, reputation with enterprise development managers, and the new ideas and thought leadership that it has brought to the industry. Thanks to companies like Embarcadero, the art of software development continues to advance at a rapid pace.”

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Wednesday, June 10, 2009

Customer Data Integration With Jason Tiret

Why is Customer Data Integration the hottest area of Master Data Management? Because the customer comes in so many forms today – retail stores, online shopping, bonus clubs, coupons... the list goes on.  What good is collecting all of the customer data if we cannot identify who that person really is? How old is the customer?  What trends can we identify by learning about the customer’s habits?   Remember when you used to get cards in the mail that would request info about your lifestyle?

Nowadays, companies automatically pull this information from various sources... at which point, CDI comes in handy!  Tune into this episode of DM Radio to hear special guest host Robert Abate, a seasoned CDI consultant, along with Jason Tiret of Emarcadero, Martin Moseley of Initiate Systems and Aaron Zornes of the MDM Institute. Attendees will learn: Best practices for identity resolution; The value of various architectural approaches; How to incorporate third-party data; Strategies for avoiding re-duplication; What you can accomplish without new software.

Universal Data Models and Patterns

Universal Data Models are standard and industry data model templates for ER/Studio that reduce development time and facilitate standardization.

Find out more about ER/Studio at Embarcadero Technologies, a database tools and devleoper software company website. According to Webster's, the term universal can be defined as "generally applicable" as well as "applying to the whole." There are some very common patterns that can be generally applied in data models to develop higher quality and more holistic designs. Additionally, reusing patterns can save time and effort by providing model structures that have been proven to work well, flexible alternatives that can handle additional future needs and consistent models and structures that facilitate data sharing.

Thursday, June 4, 2009

Data Masking | Change Manager 5.1

New in Embarcadero Change Manager 5.1: data masking features to help protect data privacy.  Simply run a data compare and synchronization job to shuffle or randomize sensitive data. This will protect the identity of the source when moving data from production into lower security databases like test or development environments:

 

Change Manager is a powerful set of tools to help you simplify and automate the database change management lifecycle.  Change Manager is a product of Embarcadero Technologies, a database tools and developer software company.

  • Simplify and automate database change management
  • Streamline development cycles
  • Ensure availability, performance and compliance

Change Manager's schema compare and alter, data compare and synchronization, and configuration auditing capabilities report on database changes, roll out new releases, and pinpoint database performance problems that result from both planned and unplanned changes.

By comparing a live database to a schema, or configuration "snapshot", administrators can quickly identify changes and correct problems in less time. By monitoring configuration settings, DBAs can ensure compliance with regulatory policies and performance standards, and maintain overall database performance and availability. Change Manager supports IBM® DB2® for LUW, Microsoft® SQL Server, Oracle®, and Sybase®.

Change Manager offers:

  • Capture of schema archives, which provide a record of database schema at a point in time
  • Live-to-live, live-to-archive, and archive-to-archive compare jobs
  • One-to-many compare
  • Advanced alter generation
  • Manage user, server and system objects
  • Cross-DBMS data compare and automated object mapping
  • Archive and compare database configuration settings
  • Source Code Control Integration
  • Command Line API and notification

Wednesday, June 3, 2009

SQL Profiling and Tuning | Stress Testing with DB Optimizer

A great note from our friend Greg Nerpouni at Embarcadero Technologies:

Two short months after the release of one of Embarcadero’s award winning SQL profiling and tuning IDE database tools, DB Optimizer 1.5, I am proud to announce that DB Optimizer 1.5.1 is out and available to the public. It may strike you that because the version number is only slightly revised that this is simply a maintenance release, but while the development team has done a tremendous job in fixing some key issues they have also managed to include two new and powerful features, including a brand new Load Editor and the ability to launch a tuning job remotely via the command line API.  Here I explain a bit about both of these new features:


I am excited about these new features. With the Load Editor, you can stress test SQL code, getting immediate feedback on performance via continuous profiling while you test and fine tune your SQL leveraging the DB Optimizer SQL Tuner... a unique and powerful feature that should empower developers and DBAs to ensure poor-performing code never reaches production.

Customer Data Integration With Jason Tiret of Embarcadero

Tune into DM Radio Thursday, June 4th to hear Embarcadero’s Jason Tiret wax on the world of customer data integration.

DM Radio

“Know Your Customer With Modern CDI”

Thursday, June 4, 1009 at 12 pm PT

Knowing your customer can make all the difference in the world. But the number of data sources these days makes the challenge increasingly difficult. From unstructured data in places like Twitter, FaceBook, MySpace and other such sites, to the highly structured world of enterprise data warehousing, the possibilities for knowing a customer are virtually endless... as are the potential pitfalls. Find out what your organization can do about it by tuning into this episode of DM Radio! We'll talk to Aaron Zornes of the MDM Institute, Jason Tiret of Embarcadero, Martin Moseley of Initiate Systems, and a special guest.

http://www.information-management.com/dmradio/-10015502-1.html