Finally, true multi-platform database tools on-demand

Now you can manage, monitor, and tune all your databases, regardless of database platform type or version. Each XE product comes complete with “out of the box” support for Oracle®, Microsoft® SQL Server®, DB2®, Sybase®, MySQL® (and more!) and can be delivered via your own private ToolCloud.

• Rapid SQL® XE – full-featured SQL IDE helps you write quality SQL faster
• DBArtisan® XE – the industry’s premier database administration tool
• DB Change Manager XE – simplify, automate and report on database changes
• DB Optimizer XE – prevent, find and fix performance issues via visual SQL profiling and tuning
• All-Access XE –  easily upgrade to all the tools you need via a single, cost-effective license, so you can be amazing for less!

Embarcadero’s XE database tools enable you to extend your skills into less familiar databases. And ToolCloud technology gives everyone in your organization instant access to the tools they need, while dramatically reducing licensing, training, and operational costs.   Explore Embarcadero’s full line of XE database tools at your own pace, try them free, or request a quote.

 

See XE for Yourself!

 

Top 10 Considerations for Choosing Database Tools – Beyond the Feature Matrix

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Jonathan Lewis vs. Kyle Hailey -- Tune-In for the Tune-Off!

According to Jonathan Lewis, there is a basic strategy to writing efficient SQL, but it requires knowledge of the data, the metadata, and the intent of the query. Jonathan will start with the basic principles of efficient data access and then show different ways of analyzing the data. He'll then describe a graphical approach to finding the most efficient access path for a query and then apply the method to a problem he recently saw with one of his clients.

 

But wait... is there more than one way to skin a cat? Kyle Hailey thinks so, and he's not afraid to let Jonathan know it!
Kyle's fancy footwork will include his own approach to Visual SQL Tuning (VST) with some ring side support from DB Optimizer XE. Hitting below the belt? You be the judge.

Live! June 10, 2010 at 11AM Pacific

About the Contenders:

Jonathan Lewis
Consultant, Speaker and Author

Jonathan Lewis has been working in the IT industry for nearly 25 years, and has been using the Oracle RDBMS for more than 20. For the last 16 years he has been working as a freelance consultant, often spending only one or two days at a time with any client to address critical performance problems. Jonathan is also renowned throughout the world (having visited 42 countries at the last count) for his tutorials and seminars. He was a founding member of the Oak Table network, and one of the first individuals to be contacted by Oracle University for their "Celebrity Seminar" events. He also writes regularly for the UKOUG magazine, and occasionally for other publications around the world. In the limited amount of time he has left over, Jonathan also publishes high-tech Oracle articles on his blog at jonathanlewis.wordpress.com.

Kyle Hailey
Program Manager, Database Performance and Optimization Products
Embarcadero Technologies

Kyle Hailey has been in the industry for a decade and a half and working with Oracle for over 13 years, having spent time in support, porting, benchmarking, and kernel development at Oracle. After creating tools to improve high-end performance monitoring such as direct SGA attach and interactive graphic displays of performance data, he recently redesigned the Oracle Enterprise Manager 10g performance pages to be graphically oriented and wait-interface centric. He now works at Embarcadero on their suite of performance tuning and monitoring tools. He is a member of the Oak Table and co-author of Oracle insights: Tales of the Oak Table. He is also a regular speaker at Hotsos, NoCOUG, RMOUG, NYOUG, Oracle World and Dbforum and he teaches classes around the world on Oracle performance tuning.

Embarcadero Ups Ante in Database Tools Market with Multi-Platform, On-Demand XE Products

Embarcadero Technologies, long known for providing premium database design, development and management tools for all major database platforms, is unveiling a new line of database products that carry an XE brand. Embarcadero XE products incorporate three distinguishing features – deep, native support across all major databases with a consistent user interface, centralized license management and on-demand tool access via Embarcadero® ToolCloud™, and an easy upgrade path to Embarcadero® All-Access™ XE.

“So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

XE products represent a fundamental shift in the database tools market. Leading vendors, including Embarcadero, have historically offered tools with feature support for multiple databases, but support for each database was sold separately. With Embarcadero’s XE line, support for all database types is included with each product. Embarcadero is also the only vendor providing ToolCloud technology with its products.

“With today’s increasingly complex, heterogeneous database environments, organizations need to maximize the capabilities of IT staff and leverage opportunities for greater automation, efficiency and scale,” said Will Cappelli, research vice president, Gartner. “While domain-specific database tools help meet some of these challenges, companies need to consider how easily these tools can be accessed and managed or their sought-after operational benefits may be limited.”

“We are meeting the challenges of complex IT environments by making it more cost-effective to equip IT staff with the tools they need, while simultaneously making those tools easier to manage,” said Michael Swindell, senior vice president of marketing and products for Embarcadero. “So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

Embarcadero XE products are distinguished by the following capabilities:

• Heterogeneous database support: Each XE product includes deep, native database platform and version support for all major databases, including Oracle®, Microsoft SQL Server®, DB2®, Sybase®, MySQL® and more with each product providing a consistent user interface across database platforms.
• Embarcadero ToolCloud-enabled: XE products provide users with on-demand, “zero-install” access to tools, along with centralized license management, which streamline the access, administration and provisioning of tool licenses for organizations with multiple users.
• All-Access upgradeable: Embarcadero products can be upgraded to All-Access XE, a complete, on-demand tool chest for architects, DBAs and developers working in heterogeneous database environments.

Prior to Embarcadero’s new XE product line, data management professionals had two unfavorable options – using rudimentary ODBC/JDBC-based database tools that only provided generic feature support, or using platform-specific tools from database vendors or third-party tool vendors for native feature support and control. Embarcadero’s new XE tools overcome the shortcomings of these options by incorporating deep, native support for all major databases within a single tool, enabling users to extend their skills across both single platform and heterogeneous environments. Inclusion of support for all databases reduces licensing, training and operational costs.

“In the past, a customer would be identified as an Oracle shop or a SQL Server shop, but today’s IT organizations need to manage various types of databases,” added Swindell. “Our new XE products ensure they’re prepared for whatever database comes in front of them.”

XE products also incorporate Embarcadero’s ToolCloud technology. ToolCloud centralizes and simplifies tool licensing and provisioning and gives users click-and-run access to tools via Embarcadero™ InstantOn™ capabilities. This enables users to access the tools they need on-demand with full fidelity and performance and without complex installations.

Embarcadero’s initial introduction of XE products is part of a larger companywide initiative that involves extending the XE brand and capabilities across its data modeling and application development tools later this year. Meanwhile, Embarcadero’s initial line of XE tools include:

• All-Access XE – The industry’s only on-demand heterogeneous tool chest
• DB Change Manager XE – A tool for simplifying, automating and reporting on database changes
• DB Optimizer XE – A tool for heterogeneous database SQL profiling, tuning and monitoring
• DBArtisan® XE – A tool for heterogeneous database administration
• Rapid SQL® XE – A heterogeneous SQL integrated development environment (IDE)

Pricing and Availability

Five Embarcadero XE tools are now available at varying starting prices. Pricing for All-Access XE begins at $2,995, pricing for DB Change Manager XE begins at $795, pricing for DB Optimizer XE begins at $795, pricing for DBArtisan XE begins at $4,995 and pricing for Rapid SQL XE begins at $1,495. All pricing is in U.S. dollars.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Watch a Demo of Embarcadero Rapid SQL XE With Scott Walz

Rapid SQL XE includes centralized license management and tool provisioning with Embarcadero's industry leading "zero-install" deployment capability. These advanced features can save significant time when it comes to managing your tool environment.

 

With Rapid SQL you can:

• Create high-quality SQL code faster
• Develop SQL code for up to seven popular database platforms – from a single interface
• Improve team collaboration and resource sharing, including seamless integration with source control systems
• Accelerate application development cycles with code assist, quick fixes, and debugging and profiling tools
• Produce on-the-fly, platform-specific language conversions
• Extend SQL skills into unfamiliar databases while the entire development team standardizes on one solution

Rapid SQL XE includes an Eclipse-based SQL IDE with integrated Java to SQL round-trip debuggers.
Rapid SQL XE comes complete with support for all major databases including IBM® DB2® for LUW, DB2® for z/OS, Firebird, InterBase, Microsoft® SQL Server, MySQL®, Oracle®, and Sybase®.

 

What’s New in Rapid SQL XE (v7.7)

New Data Source and Object Filtering Features

Rapid SQL delivers three new filtering capabilities most requested by our customers. Simple, name-based filtering lets you filter data sources based on naming. When typing characters in the data source explorer and object list filter boxes the list is updated to show only matching objects. Complex, user-defined object name filtering lets you create your own custom filters at the data source level. And Node filtering lets you hide and show objects based on object type. These new filtering enhancements enable developers to better control the user interface and work more efficiently.

Enhanced ISQL Editor

The ISQL editor in Rapid SQL 7.7 has been enhanced to meet the challenging needs of the database developer. The ISQL editor now supports “on-the-fly” syntax checking of both your code as well as the object names. To further reduce the possibility of keying errors, Rapid SQL 7.7 introduces two other powerful functions; full object look-up throughout the SQL statement, and code complete. With code complete, Rapid SQL will dynamically walk you through statements, prompting you with dropdowns, to ensure proper syntax is used.

Data Source Management

New data source management features helps streamline workflow and simplifies data source management. Data source categorization lets you visually distinguish servers used for different purposes in your enterprise. And new import and export capabilities makes it easy to quickly export and import registered data source information so you can capture data source information for backup, migrate them to other machines, or share data source information with others in your organization.

Unicode Support

In today's global environment, when data is passed over different continents and different languages, Unicode is the internationally recognized method to support global data. Rapid SQL 7.7 now offers full Unicode support throughout the application, allowing you to work with data in different languages and display the text correctly on screen.

InterBase and Firebird Support

The Rapid SQL 7.7 release introduces native support for InterBase and Firebird with connectivity, object management, SQL editing and execution facilities, and project support.

Data Editor

Improvements to the data editor include simplifying record creation and default value handling to quickly add multiple records.

User Interface Enhancements

Rapid SQL 7.7 continues the ongoing efforts to standardize object editors and wizards to improve workflow and the user interface experience.

Additional Enhancements

• Object management enhancements for Oracle, DB2 z/OS, DB2 LUW, and SQL Server
• Enhanced currency and support for DB2 z/OS and LUW
• Windows 7 support

Embarcadero Releases Rapid SQL XE

Leading SQL IDE Includes Native Support for Heterogeneous Database Environments and Adds Support for InterBase and Firebird Databases, Plus Unicode

SAN FRANCISCO--(BUSINESS WIRE)--Embarcadero Technologies today released Rapid SQL XE, the latest version of its integrated development environment (IDE) that enables developers and database administrators (DBAs) to produce high quality SQL code faster. Rapid SQL XE includes direct native support for heterogeneous database environments from a single user interface, and debuts support for Embarcadero® InterBase® and the open-source Firebird database, in addition to full Unicode support.

As with the recently introduced DBArtisan XE line, Rapid SQL XE includes support for all database platforms with a single product, interface and license, and also includes Embarcadero® ToolCloud™ centralized licensing and on-demand deployment features.

“As the application and database landscape becomes increasingly heterogeneous, developers must adapt by working proficiently on multiple platforms,” said Michael Swindell, senior vice president of marketing and product management, Embarcadero Technologies. “Rapid SQL XE enables IT and development managers to maximize their database development productivity by standardizing on a single tool that allows them to work on all database platforms – even ones they are not familiar with – using a single interface and minimal training.”

The intuitive SQL editing, debugging and optimization tools integrated into Rapid SQL XE help developers overcome the learning curve associated with developing for different types of databases and create high performance SQL code with optimal efficiency.

Rapid SQL XE is the second Embarcadero product to include Embarcadero ToolCloud as a standard feature. ToolCloud provides centralized licensing and provisioning plus on-demand tool deployment to improve tool manageability for IT organizations with multiple users of Rapid SQL or other Embarcadero products. Embarcadero InstantOn, also included with Rapid SQL XE, gives developers click-and-run access to Rapid SQL XE from anywhere on their network with zero-install requirements on their local machines.

Rapid SQL XE includes several feature enhancements, such as:

• Unicode Support - Unicode is the internationally recognized method to support global data and allows users to work with data in different languages and display the text correctly on screen.
• InterBase and Firebird Support - Rapid SQL XE introduces native support for InterBase and Firebird with connectivity, object management, SQL editing and execution facilities, and project support.
• Object Filtering - Rapid SQL XE delivers three new filtering capabilities most requested by our customers: name-based filtering, user-defined object name filtering and node filtering. These new filtering enhancements enable developers to better control the user interface and work more efficiently.
• Enhanced ISQL Editor - The ISQL editor now supports “on-the-fly” syntax checking of both code and object names. To further reduce the possibility of keying errors, Rapid SQL XE introduces two other powerful functions: full object look-up and code complete.
• Data Editor - Improvements to the data editor include simplifying record creation and default value handling to quickly add multiple records.
• User Interface Enhancements - Rapid SQL XE continues the ongoing efforts to standardize object editors and wizards to improve workflow and the user interface experience.

Rapid SQL XE also includes new data source management features, object management enhancements for Oracle, DB2 z/OS, DB2 LUW and SQL Server, and enhanced currency and support for DB2 z/OS and LUW and Windows 7. Rapid SQL XE supports all major databases including IBM® DB2® for LUW, DB2® for z/OS, Firebird, InterBase, Microsoft® SQL Server, MySQL®, Oracle® and Sybase®.

Press Release Source: Embarcadero Technologies, Inc. On Wednesday May 5, 2010, 8:00 am EDT

 Pricing and Availability

Rapid SQL XE is now available starting at $1,495. Existing Rapid SQL customers who have purchased support for two or more database platforms can upgrade to Rapid SQL XE for $895.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

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