SAN FRANCISCO – March 11, 2010 — Embarcadero Technologies’ David Intersimone, vice president of developer relations and chief evangelist, will present at the Evans Data Developer Relations Conference being held March 15 and 16 in San Jose, Calif.
Intersimone will present, “Developer Relations - The Next Generation,” on March 15 from 3:20 – 4 p.m. PDT. This session will discuss the never-ending challenge to grow a worldwide developer community, including continuing to personally interact with members, building online systems that allow collaboration with developers, and creating new marketing avenues using eDMs, RSS feeds and alternative channels such as Twitter, LinkedIn, Facebook, YouTube, Live Webinars, 24-hour online marathons and others.
You might be wondering “WHAT IS the Evan Data Developer Relations Conference” …?
March 15 - 16, 2010 - DoubleTree Hotel - San Jose, California
In an event unlike any other, developer relations experts from leading companies in the software, telecom and Web 2.0 markets will come together to discuss best practices and reveal the techniques behind their success!
Evans Data is pleased to announce the 6th Annual Evans Data Developer Relations Conference to be held March 15 - March 16, 2010 at the DoubleTree Hotel in San Jose, Ca.
Get expert advice from visionary keynote speakers, gain insight from leading authorities in two exceptional tracks, network and compare notes with colleagues in other companies, share your developer program experiences, and form partnerships in this one-of-a-kind, two-day event.
Highlights include:
- Keynotes delivered by top developer relations executives
- Tracks to meet your specific needs:
- Business Track
- Marketing Track
- Interactive round table discussion
- Live on-stage developer focus group
- Networking opportunities galore:
- Morning & afternoon breaks
- Birds-of-a-feather luncheons
- VIP evening cocktail reception
Who will attend:
- VPs, CTOs, and CEOs
- Business Development Managers & Directors
- Managers & Directors of Developer Programs
- Product Marketing Managers & Directors
- Marketing Managers
- Technology & Developer Evangelists
- Products Managers
- Research Managers
- Corporate Communications Managers
- Heads of Developer Marketing
- ANYONE who deals with developers!
We have two rich tracks to choose sessions from in addition to nine powerful keynotes:
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The Business of Developer Relations which will explore the issues of measuring program ROI, the connection between developer programs and company revenue, budgeting for basic developer programs/costs of developer programs, how to run/get organization's commitment of internal resources, and more.
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Marketing to Developers which will examine new techniques for recruiting developers into your program, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer relations program, and more.
The conference will be held March 15-March 16, 2010 at the newly remodeled DoubleTree Hotel in San Jose, CA. We will have a variety of sessions within the three tracks, plus keynotes to address the general assembly, and onstage developer focus group, and an open forum on Developer Programs In and Out of the Cloud moderated by a developer relations specialist. In addition, Evans Data will share highlights from is annual Developer Relations Programs Survey Report of over 400 developers, and a special analysis of trends that will shape the technology landscape.
Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get - and this is the place to get it!
About the Speaker
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon who extols and educates the world on Embarcadero developer programs and runs the rampant online developer community. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of software developers and works to ensure that their needs are folded into Embarcadero’s strategic product plans. Before Embarcadero, David spent more than 20 years with Borland in various evangelism, engineering and development capacities, including creating the company’s develop relations program. He previously served as director of product services for Softsel Computer Products Inc. (now Merisel). David holds a bachelor’s degree in computer science from California Polytechnic State University at San Luis Obispo, California.
About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.
- Contact Information
- Michelle Chase
- Media Relations
- Chase Communications
- 303-284-8440
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