RAD Studio XE Sneak Preview: Optimizing and Automating the Build Process

SAN FRANCISCO – August 17, 2010 — Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the second of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE.

The second sneak preview reveals new tools for developers to automate, manage and add additional functionality to their build processes. Several new tools are being added to RAD Studio XE to help streamline the development process through build automation, code quality assurance using static analysis, performance profiling, memory and resource debugging, and logging.

New RAD Studio XE tools revealed in this second preview include:

• FinalBuilder Embarcadero Edition includes features to define, debug, maintain, run and schedule repeatable build processes
• Command line audits, metrics and documention generation to add even more functionality to automated builds
• AQTime Standard with profiling features to deliver high-performance applications
• CodeSite Express with logging tools to assist with building high-quality applications

“Most developers would argue that time constraints and scope creep make it impossible for them to work any harder, so the alternative is to work smarter – accomplish more in less time and automate all of the repeatable tasks,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “With the new tools that we’re incorporating into RAD Studio XE, developers can focus on coding the important stuff and automate the rest.” 

The RAD Studio XE release also marks the extension of the new XE brand and capability set to Embarcadero’s application development line, including RAD Studio and each standalone tool in the suite. XE products are distinguished by three key components:  support for multiple database types and deployment environments; Embarcadero® ToolCloud technology for centralized license management and on-demand tool access; and an easy upgrade path to Embarcadero® All-Access™ XE.

As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox.

Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE.

To view the latest sneak peek blogs and videos on RAD Studio XE, visit http://www.embarcadero.com/rad-studio-xe-preview

Embarcadero RAD Studio XE Sneak Preview: Coding and Productivity Enhancements for New Development Suite

SAN FRANCISCO--(BUSINESS WIRE)--Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the first of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE.

“These new capabilities offer very specific benefits that will enable developers to save time on coding, increase productivity and focus on developing quality applications faster.”

This first sneak preview showcases developer and team productivity enhancements that will be made possible with the new release, along with enhancements to the IDE and new tool chain, modeling and debugging capabilities. These new core productivity enhancements will enable developers to better manage their source code and, ultimately, streamline the development process.

New RAD Studio XE features revealed in this first preview include:

• Subversion version control integration to help manage source code revisions in the Delphi, C++Builder and Delphi Prism IDEs
• Rapid PHP web development added to RAD Studio with RadPHP XE
• New debugging features for Delphi, C++Builder and RadPHP XE
• Modeling enhancements in Delphi XE, including enhanced code generation from the modeler for higher quality code, as well as the ability to generate sequence diagrams from methods

“Developers are constantly challenged to keep productivity high, yet they’re also required to manage source code revisions for themselves and within their team,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “These new capabilities offer very specific benefits that will enable developers to save time on coding, increase productivity and focus on developing quality applications faster.”

The RAD Studio XE release also marks the extension of the new XE brand and capability set to Embarcadero’s application development line, including RAD Studio and each standalone tool in the suite. XE products are distinguished by three key components: support for multiple database types and deployment environments; Embarcadero® ToolCloud technology for centralized license management and on-demand tool access; and an easy upgrade path to Embarcadero® All-Access™ XE.

As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox.

Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE.

To view the latest sneak peek blogs and videos on RAD Studio XE, visit http://www.embarcadero.com/rad-studio-xe-preview.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

RAD Studio upgrade discounts extended to January 31st

Three Reasons to Upgrade to RAD Studio 2010 BEFORE January 31, 2010

Reason #3: Upgrade discounts of 34% to 53% have been extended to January 31, 2010
Special upgrade pricing for registered owners of v1 through v2005 of Delphi® and C++Builder® ended on December 31, 2009. However, we’ve heard from many, many users who wanted to upgrade but couldn’t (for good reasons) before the end of last year. So we’re extending upgrade pricing for one last month through January 31, 2010. Registered users of 2006-2009 versions of CodeGear RAD Studio, Borland Developer Studio, Delphi, C++Builder, Turbo C++ Professional and Turbo Delphi Professional also qualify for the same great discounts. Act now to save money with upgrade pricing!

Reason #2:  Experience for yourself what developers are raving about
Critics and customers alike are raving about Delphi, C++Builder and RAD Studio 2010.

“As an IDE it is extraordinarily productive…Every time I work with the Embarcadero team, I feel like they are writing the tools that they would love to use. They really are developers’ developers.”
- Justin James, Tech Republic

“The IDE response remained lightning fast throughout my hours of testing...So much has changed over the last 15 years, yet Delphi 2010 is still recognizable and as easy to use as Delphi 1.”
- Mike Riley, Dr. Dobbs

“It’s easy. It’s fast, Delphi 2010 is addictive to use. You guys at Embarcadero can say without fear, ‘this is the best Delphi ever made’. It’s pure joy.”
- Fabricio Pontes de Araujo, Systems Analyst & Programmer, IBS-Info Business Solutions

Reason #1: Hot new features make v2010 the most productive IDE yet

• Speed your development using new IDE and debugging enhancements

• Take advantage of new Delphi language features including RTTI

• Build apps that leverage new Windows® 7 technologies

• Touch, multi-touch, and gesture enable your applications with ease

• Rapidly create multi-tier, desktop, and Web applications

• Improve data and code comprehension and quality

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Delphi 2010
The fastest way to build native Windows applications.

C++Builder 2010
RAD C++ development environment for Windows.

Delphi Prism 2010
Rapid application development tool for .NET and Mono.

Embarcadero RAD Studio 2010
Complete solution for native Windows and .NET development – includes Delphi, C++Builder, and Delphi Prism.

Embarcadero® All-Access™
All the power of leading application development tools including Delphi, JBuilder®, C++Builder, and the InterBase® SMP database; plus industry-leading database tools. Just added: 2007 and 2009 versions Delphi and C++Builder!

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