Database Tools and Developer Software

Register for CodeRage 5 - The Totally Technical Online Conference for Software Developers

2010-09-22T11:19:00.001-07:00

Join us for CodeRage 5 -- October 4-8, 2010!

What's CodeRage?
CodeRage is five full days of 100% online technical sessions focused on software development and data management issues which you can attend from wherever you like to log in. It’s bringing you top industry speakers, technologists, and industry practitioners to present on a wide variety of developer topics, a raging confluence of conveniently-delivered information you can’t get anywhere else. And it’s FREE!

CodeRage is designed for you. It features both advanced and introductory education and training sessions from leading experts to help you with the latest thinking and tips on:

Programming and coding with Delphi, C++, PHP, and Java
Cutting edge cloud and agile development
Multi-tier and Web Services
Best practices for quality, testing, and development processes
Productivity tips & tricks with industry-leading products
…And more!

Why CodeRage?
There’s so much you have to know, so much you have to do, and you’re constantly being challenged to keep up with less – less time, less money, less training, and even less staff. CodeRage strips away the marketing and serves up meaty, real-world technical sessions designed to provide you with information you can put to work immediately in your environment. Plus, CodeRage delivers it to you in the most efficient manner possible – online. Attend the live sessions and interact with session leaders and your peers, or if you miss a session, you can return any time for a video replay version at your convenience.

Sounds good! Tell me more…
Click here to see the comprehensive schedule of training classes and register for this event today!

RAD Studio XE is here!

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RAD Studio XE Sneak Preview: Optimizing and Automating the Build Process

2010-08-17T14:41:00.001-07:00

SAN FRANCISCO – August 17, 2010 — Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the second of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE.

The second sneak preview reveals new tools for developers to automate, manage and add additional functionality to their build processes. Several new tools are being added to RAD Studio XE to help streamline the development process through build automation, code quality assurance using static analysis, performance profiling, memory and resource debugging, and logging.

New RAD Studio XE tools revealed in this second preview include:

FinalBuilder Embarcadero Edition includes features to define, debug, maintain, run and schedule repeatable build processes
Command line audits, metrics and documention generation to add even more functionality to automated builds
AQTime Standard with profiling features to deliver high-performance applications
CodeSite Express with logging tools to assist with building high-quality applications

“Most developers would argue that time constraints and scope creep make it impossible for them to work any harder, so the alternative is to work smarter – accomplish more in less time and automate all of the repeatable tasks,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “With the new tools that we’re incorporating into RAD Studio XE, developers can focus on coding the important stuff and automate the rest.”

The RAD Studio XE release also marks the extension of the new XE brand and capability set to Embarcadero’s application development line, including RAD Studio and each standalone tool in the suite. XE products are distinguished by three key components: support for multiple database types and deployment environments; Embarcadero® ToolCloud technology for centralized license management and on-demand tool access; and an easy upgrade path to Embarcadero® All-Access™ XE.

As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox.

Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE.

To view the latest sneak peek blogs and videos on RAD Studio XE, visit http://www.embarcadero.com/rad-studio-xe-preview

Embarcadero RAD Studio XE Sneak Preview: Coding and Productivity Enhancements for New Development Suite

2010-08-10T09:33:00.001-07:00

SAN FRANCISCO--(BUSINESS WIRE)--Embarcadero Technologies, a leading provider of multi-platform database tools and developer software, today announced the first of three Embarcadero® RAD Studio XE sneak previews leading up to the launch of the new application development suite in early September. The upcoming “2011” release will be named RAD Studio XE and will include Delphi® XE, C++Builder® XE, Delphi Prism™ XE and RadPHP™ XE.

“These new capabilities offer very specific benefits that will enable developers to save time on coding, increase productivity and focus on developing quality applications faster.”

This first sneak preview showcases developer and team productivity enhancements that will be made possible with the new release, along with enhancements to the IDE and new tool chain, modeling and debugging capabilities. These new core productivity enhancements will enable developers to better manage their source code and, ultimately, streamline the development process.

New RAD Studio XE features revealed in this first preview include:

Subversion version control integration to help manage source code revisions in the Delphi, C++Builder and Delphi Prism IDEs
Rapid PHP web development added to RAD Studio with RadPHP XE
New debugging features for Delphi, C++Builder and RadPHP XE
Modeling enhancements in Delphi XE, including enhanced code generation from the modeler for higher quality code, as well as the ability to generate sequence diagrams from methods

“Developers are constantly challenged to keep productivity high, yet they’re also required to manage source code revisions for themselves and within their team,” said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies. “These new capabilities offer very specific benefits that will enable developers to save time on coding, increase productivity and focus on developing quality applications faster.”

As with all Embarcadero tools, the RAD Studio XE suite of products will also be available via the Embarcadero All-Access toolbox.

Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio XE with its new versions of Delphi XE, C++Builder XE, Delphi Prism XE and, now, RadPHP XE.

To view the latest sneak peek blogs and videos on RAD Studio XE, visit http://www.embarcadero.com/rad-studio-xe-preview.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Special Offer for C++Builder Architect Customers!

2010-08-05T13:16:00.001-07:00

If you’ve been waiting to upgrade, now is the time. You will never get more for less.
For a limited time, Embarcadero is offering a specially priced C++Builder® Architect upgrade that not only includes the latest C++Builder 2010 release, but also over a dozen of our best database and application development tools wrapped into a single All-Access license.

Plus, you’ll get a full year of support and maintenance so you will stay up to date and get all of the upcoming releases, including the next C++Builder release. For a limited time when you upgrade to the C++Builder All-Access* Bundle for only $3,795 you get:

Our world-class RAD tools
• Delphi® Architect
• C++Builder Architect
• Delphi Prism™ Enterprise
• Delphi® for PHP

Tools to streamline your database development, change management, SQL tuning
• Rapid SQL® Pro and Developer Pro
• DB Optimizer Professional
• DB Change Manager Pro Unlimited
• ER/Studio® Enterprise
• DBArtisan® Standard

And many more…
• JBuilder® Enterprise
• 3rdRail®
• J Optimizer
• InterBase® SMP Server Edition

This special C++Builder All-Access offer includes over $17,000 worth of developer and database tools, a full year of upcoming releases for only $3,795, plus one full year of support and maintenance.

Learn more about the product and offers now >>

Hurry, limited time offer.

Buy Now >> Contact Sales

Have A Question >>

Give us a call
1-888-233-2224
Or email us at
sales@embarcadero.com

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Mastering Data Modeling for Master Data Domains

2010-07-20T11:03:00.001-07:00

The concept of the “master” data repository implies that there is one and only one instance of each conceptual entity within the organization’s data environment. Yet over time, siloed business process, application, and data model development has led to diversity in representations of similar concepts across the different applications. So while the concept of multi-domain master data management maps from the “silo” approach, it conflicts with the idea that the same entity might exist more than once in different contexts.

Join MDM expert, David Loshin, for an insightful discussion on the importance of developing master data models and the challenges and success strategies when developing master data models.

Date: Wednesday, July 28, 2010
Time: 11:00 AM Pacific / 2:00 PM Eastern

In this one hour webinar, you’ll learn:

Understanding the type of master data concepts used across the enterprise
Differentiating between entity and the role that the entity plays in each context
Understanding the relationships among the different entities within and across contexts
Soliciting and articulating information requirements to guide data modeling and master system development

About the Presenter

David Loshin
President
Knowledge Integrity Inc.

David is the President of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management solutions including information quality solutions consulting, information quality training and business rules solutions. Loshin is the author of Master Data Management, Enterprise Knowledge Management – The Data Quality Approach and Business Intelligence – The Savvy Manager's Guide. He has an expert channel on BeyeNetwork where he blogs on information quality and is a frequent speaker on maximizing the value of information.

Survey: Majority of App Developers on Windows 7 Bandwagon

2010-07-13T11:34:00.001-07:00

Popularity of touch technologies is greatest driver, according to an industry survey by Embarcadero

Spurred in part by the rising popularity of Windows 7 features like Touch and Multi-Touch technology, more software developers are developing applications for Windows 7, according to a recent survey conducted by Embarcadero Technologies.

"54% of developers said they are currently developing applications for Windows 7, and another 25% said they plan to start developing them in the next year"

More than half of the software developers surveyed – 54% – indicated that they are currently developing applications for Windows 7 and another 25% said they plan to start developing Windows 7 applications in the next year. Of those who are currently developing for Windows 7, the majority said they started within the past six months to one year. Meanwhile, 10% said they have no plans to develop Windows 7 applications.

Enthusiasm for Windows 7 development is being driven, in part, by developers’ eagerness to include popular features like Touch, Multi-touch and enhanced graphics into their software. When asked which Windows 7 features they are most excited about integrating into their applications, nearly 40% said Touch, Multi-touch and gestures input, while 27% said enhanced graphics, animations and Windows Imaging Component. and 24% said ribbon controls. Respondents were more lukewarm about multimedia features such as Windows Live Movie Maker and Internet TV.

“The popularity of devices like the iPhone and iPad have helped drive mainstream acceptance of Touch-based technologies. This popularity transcends into the developer community and I doubt we’ll see it abate anytime soon,” said Michael Rozlog, product manager for Delphi Solutions at Embarcadero.

Not surprisingly, 34% of respondents indicated that the biggest challenge with developing Windows 7 applications is being able to support users on older versions of Windows. Microsoft is ending support for Windows XP in April 2014 and many analysts are encouraging enterprises and consumers to switch to Windows 7 by the end of 2012, although their urging has been met with some reluctance. That speaks to the next biggest challenge cited – more than 15% of developers said they are waiting for more organizations to adopt Windows 7 to make it worth their while.

Other insights from the survey include:

The majority plan to develop Windows 7 desktop applications first, with database applications second on the list, followed by utilities/tools
Small business applications are higher on the priority list than enterprise applications
More than 10% said their biggest Windows 7 development challenge is having to learn something new
Only 3% of respondents cited Windows 7 stability and performance as a development challenge

The survey was conducted in May 2010 by Embarcadero Technologies. The 606 respondents were a mixture of developers, architects and analysts.

About Embarcadero Technologies Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero Webinar: How Meaningful Use Impacts Healthcare Data Management Professionals

2010-07-12T14:17:00.001-07:00

Embarcadero Technologies and healthcare IT expert Shahid Shah on Wednesday, July 14 at 2:00 p.m. EDT for an insightful one-hour webinar that explores the impact of Meaningful Use (MU) and the certification of electronic health record (EHR) systems on data management professionals.

To register for this free webinar, visit the registration site.

The Health Information Technology for Economic and Clinical Health (HITECH) Act, part of the American Recovery and Reinvestment Act (ARRA) of 2009, created an opportunity to improve the performance of the nation’s health system through an unprecedented investment in health information technology. However, healthcare entities must implement 25 major MU requirements into their EHR systems to qualify for a piece of the billions of dollars in government incentive funds.

Healthcare architects, developers and DBAs developing information systems must be thoroughly familiar with MU to understand how the requirements will change their existing and future implementations. A recent survey of healthcare IT professionals conducted by Embarcadero shows that close to 60% are in the process of implementing an EHR system.

Webinar attendees will learn:
• An explanation of ARRA, HITECH, MU, and certification
• How technical personnel such as data architects, DBAs and developers will be affected by MU
• The best ways to determine the MU gaps that might be found in existing systems
• The types of additional expertise technical personnel may need to meet MU
• How quickly systems will need to be modified and deployed to adhere to MU rules

Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, “How Meaningful Use Impacts Healthcare Data Management Professionals.”

About the Speaker
Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as "The Healthcare IT Guy" across the Internet. He is an Embarcadero consultant and he also advises various federal agencies on IT matters. Shahid has architected and built multiple clinical solutions over his almost 20-year career and he is a winner of the Federal Computer Week coveted Fed 100 award, which is given to IT experts who have made a big impact in the government. He helped design and deploy the American Red Cross’s EHR solution across thousands of sites; he’s built two web-based EMRs now in use by hundreds of physicians; he’s designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth, he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH’s SBIR/STTR program helping small businesses commercialize their healthcare applications.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.
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Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Achieving HITECH Meaningful Use and Certification for Data Management Professionals

2010-07-01T11:56:00.001-07:00

What Healthcare Data Architects, Developers, and DBA’s need to know about achieving HITECH Meaningful Use and Certification

The HITECH Act, part of the American Recovery and Reinvestment Act Stimulus Bill passed in 2009, establishes 25 major “Meaningful Use” (MU) requirements that all electronic medical records systems must implement in order to have their users qualify for billions in government incentive money. These MU requirements will change existing and future implementations, affecting nearly all healthcare architects, developers and DBAs developing these information systems.
Join healthcare IT expert, Shahid Shah, for an insightful webinar on the impacts of meaningful use, certification of electronic health record systems, and what this means to data management professionals.
Date: Wednesday, July 14th, 2010
Time: 11:00 AM Pacific / 2:00 PM Eastern

In this one hour webinar, you’ll learn:

What ARRA, HITECH, Meaningful Use (MU), and Certification mean
How technical personnel such as data architects, DBAs and developers will be affected by MU
The best ways to determine the MU gaps that might be found in existing systems
Additional expertise technical personnel may need to meet MU.
How quickly systems will need to be modified and deployed to meet MU rules

Registered webinar attendees will also receive a complimentary copy of Shahid Shah’s white paper, “How Meaningful Use Impacts Healthcare Data Management Professionals”.

Register today!
About the Presenter
Shahid N. Shah is an internationally recognized and influential healthcare IT thought leader who is known as "The Healthcare IT Guy" across the Internet. He is a consultant to various federal agencies on IT matters and winner of Federal Computer Week's coveted "Fed 100" award given to IT experts that have made a big impact in the government. Shahid has architected and built multiple clinical solutions over his almost 20 year career. He helped design and deploy the American Red Cross's electronic health record solution across thousands of sites; he's built two web-based EMRs now in use by hundreds of physicians; he's designed large groupware and collaboration sites in use by thousands; and, as an ex-CTO for a billion dollar division of CardinalHealth he helped design advanced clinical interfaces for medical devices and hospitals. Shahid also serves as a senior technology strategy advisor to NIH's SBIR/STTR program helping small businesses commercialize their healthcare applications.

Shahid runs three successful blogs. At http://shahid.shah.org he writes about architecture issues, at http://www.healthcareguy.com he provides valuable insights on how to apply technology in health care, at http://www.federalarchitect.com he advises senior federal technologists, and at http://www.hitsphere.com he gives a glimpse of the health-care IT blogosphere as an aggregator.

Have a question?

Send us an email or give us a call
1-888-233-2224

There are many ways to Connect to the Embarcadero Community!
Stay in touch and keep your profile current at the Embarcadero Developer Network
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Top 5 Things to Know About Managing Multiple Database Platforms

2010-06-22T14:24:00.001-07:00

Learn how to extend your current DBA skills into Oracle, DB2, SQL Server, Sybase, and more

If you’re a DBA, at some point in your career you’ll have to support two or more types of database platforms. Whether they come to you via new applications, a company acquisition, or somehow just pop up (darn those app developers!), supporting databases beyond your comfort zone can be challenging.
During this lively conversation, Stephen Wynkoop and Scott Walz will present real world examples as they discuss the five things every DBA needs to know when managing multiple database platforms:

Schema and data migration and reporting
Security management
Object management and change management
Detecting and diagnosing storage problems
Diagnosing and repairing performance problems

Attend this webinar and you’ll learn:

Proactive techniques you can use to improve database performance
How setting up a proactive storage monitoring plan can improve availability while decreasing your hardware costs
How to use the latest tools to increase you own productivity while expanding your skills into unfamiliar databases
A general understanding of the variables involved in managing multiple database platforms

Speaker Bios

Scott Walz
Scott Walz has more than 15 years of experience in database development and administration and currently serves as the senior director of product management for Embarcadero Technologies. In this position, Scott oversees the direction of the company's database product family, while focusing on database development and administration products. Prior to joining Embarcadero four years ago, Scott served as a development lead for Louisville Gas & Electric. He holds a bachelor's degree in computer information systems from Western Kentucky University.

Stephen Wynkoop
Stephen is a Microsoft SQL Server MVP and the founder of SSWUG.ORG. He writes a daily column and newsletter on the site and produces a weekly SQL Server video program on the site. Stephen is the author of more than 12 books translated into 7 languages around the world. Stephen has spoken at numerous technology conferences and reports regularly on the happenings in the technology world.

Wednesday, June 30th, 2010
5:00pm GMT
12:00pm EDT
9:00am PDT

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Your registration includes a FREE six month membership to SSWUG.org (worth $US49.95), with unlimited access to:

More than 100,000 articles and summaries
500+ Scripts
500+ FAQs
Video Tutorials
Industry News

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One Live Attendee will WIN a copy of DB Artisan XE!

Embarcadero Selected as 2010 SD Times 100 Award Winner

2010-06-03T16:22:00.001-07:00

Embarcadero wins in Tools & Frameworks and Database & Data categories

SAN FRANCISCO – June 3, 2010 – Embarcadero Technologies, Inc. is the proud recipient of two 2010 SD Times 100 awards based on its demonstrated innovation and leadership in the software development community, specifically for its contributions to two categories: Tools & Frameworks and Database & Data.

SD Times editors identified the industry’s top leaders and divided them into 10 categories. Winning criteria included considering each company’s technology offering, how they advanced the software development industry, the company’s reputation, and how much buzz the company and its technology generated within the industry.
“The SD Times 100 reflects the list of companies that we believe to be the best of the best,” said Alan Zeichick, editorial director of BZ Media’s SD Times. “Year after year, Embarcadero Technologies continues to be among our list of winners due to their valuable impact on the software development industry.”

Embarcadero was also an SD Times 100 winner in 2005, 2006, 2008 and 2009.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

WebWireID117957

Embarcadero Website

WEBWIRE – Wednesday, June 02, 2010

Contact Information: Michelle Chase Baum; Media Relations; Chase Communications; 303-284-8440; michelle@chasecomm.net

Finally, true multi-platform database tools on-demand

2010-05-28T08:59:00.000-07:00

Now you can manage, monitor, and tune all your databases, regardless of database platform type or version. Each XE product comes complete with “out of the box” support for Oracle®, Microsoft® SQL Server®, DB2®, Sybase®, MySQL® (and more!) and can be delivered via your own private ToolCloud.

Rapid SQL® XE – full-featured SQL IDE helps you write quality SQL faster
DBArtisan® XE – the industry’s premier database administration tool
DB Change Manager XE – simplify, automate and report on database changes
DB Optimizer XE – prevent, find and fix performance issues via visual SQL profiling and tuning
All-Access XE – easily upgrade to all the tools you need via a single, cost-effective license, so you can be amazing for less!

Embarcadero’s XE database tools enable you to extend your skills into less familiar databases. And ToolCloud technology gives everyone in your organization instant access to the tools they need, while dramatically reducing licensing, training, and operational costs. Explore Embarcadero’s full line of XE database tools at your own pace, try them free, or request a quote.

See XE for Yourself!

Top 10 Considerations for Choosing Database Tools – Beyond the Feature Matrix

Have a question?

Send us an email or give us a call
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Jonathan Lewis vs. Kyle Hailey -- Tune-In for the Tune-Off!

2010-05-27T16:02:00.001-07:00

According to Jonathan Lewis, there is a basic strategy to writing efficient SQL, but it requires knowledge of the data, the metadata, and the intent of the query. Jonathan will start with the basic principles of efficient data access and then show different ways of analyzing the data. He'll then describe a graphical approach to finding the most efficient access path for a query and then apply the method to a problem he recently saw with one of his clients.

But wait... is there more than one way to skin a cat? Kyle Hailey thinks so, and he's not afraid to let Jonathan know it!
Kyle's fancy footwork will include his own approach to Visual SQL Tuning (VST) with some ring side support from DB Optimizer XE. Hitting below the belt? You be the judge.

Live! June 10, 2010 at 11AM Pacific

About the Contenders:

Jonathan Lewis
Consultant, Speaker and Author

Jonathan Lewis has been working in the IT industry for nearly 25 years, and has been using the Oracle RDBMS for more than 20. For the last 16 years he has been working as a freelance consultant, often spending only one or two days at a time with any client to address critical performance problems. Jonathan is also renowned throughout the world (having visited 42 countries at the last count) for his tutorials and seminars. He was a founding member of the Oak Table network, and one of the first individuals to be contacted by Oracle University for their "Celebrity Seminar" events. He also writes regularly for the UKOUG magazine, and occasionally for other publications around the world. In the limited amount of time he has left over, Jonathan also publishes high-tech Oracle articles on his blog at jonathanlewis.wordpress.com.

Kyle Hailey
Program Manager, Database Performance and Optimization Products
Embarcadero Technologies

Kyle Hailey has been in the industry for a decade and a half and working with Oracle for over 13 years, having spent time in support, porting, benchmarking, and kernel development at Oracle. After creating tools to improve high-end performance monitoring such as direct SGA attach and interactive graphic displays of performance data, he recently redesigned the Oracle Enterprise Manager 10g performance pages to be graphically oriented and wait-interface centric. He now works at Embarcadero on their suite of performance tuning and monitoring tools. He is a member of the Oak Table and co-author of Oracle insights: Tales of the Oak Table. He is also a regular speaker at Hotsos, NoCOUG, RMOUG, NYOUG, Oracle World and Dbforum and he teaches classes around the world on Oracle performance tuning.

Embarcadero Ups Ante in Database Tools Market with Multi-Platform, On-Demand XE Products

2010-05-19T10:53:00.001-07:00

Embarcadero Technologies, long known for providing premium database design, development and management tools for all major database platforms, is unveiling a new line of database products that carry an XE brand. Embarcadero XE products incorporate three distinguishing features – deep, native support across all major databases with a consistent user interface, centralized license management and on-demand tool access via Embarcadero® ToolCloud™, and an easy upgrade path to Embarcadero® All-Access™ XE.

“So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

XE products represent a fundamental shift in the database tools market. Leading vendors, including Embarcadero, have historically offered tools with feature support for multiple databases, but support for each database was sold separately. With Embarcadero’s XE line, support for all database types is included with each product. Embarcadero is also the only vendor providing ToolCloud technology with its products.

“With today’s increasingly complex, heterogeneous database environments, organizations need to maximize the capabilities of IT staff and leverage opportunities for greater automation, efficiency and scale,” said Will Cappelli, research vice president, Gartner. “While domain-specific database tools help meet some of these challenges, companies need to consider how easily these tools can be accessed and managed or their sought-after operational benefits may be limited.”

“We are meeting the challenges of complex IT environments by making it more cost-effective to equip IT staff with the tools they need, while simultaneously making those tools easier to manage,” said Michael Swindell, senior vice president of marketing and products for Embarcadero. “So now, we are not only changing how premium database tools are sold, we are transforming how IT organizations can manage, provision and access those tools so they can optimize their technology spend and improve efficiency.”

Embarcadero XE products are distinguished by the following capabilities:

Heterogeneous database support: Each XE product includes deep, native database platform and version support for all major databases, including Oracle®, Microsoft SQL Server®, DB2®, Sybase®, MySQL® and more with each product providing a consistent user interface across database platforms.
Embarcadero ToolCloud-enabled: XE products provide users with on-demand, “zero-install” access to tools, along with centralized license management, which streamline the access, administration and provisioning of tool licenses for organizations with multiple users.
All-Access upgradeable: Embarcadero products can be upgraded to All-Access XE, a complete, on-demand tool chest for architects, DBAs and developers working in heterogeneous database environments.

Prior to Embarcadero’s new XE product line, data management professionals had two unfavorable options – using rudimentary ODBC/JDBC-based database tools that only provided generic feature support, or using platform-specific tools from database vendors or third-party tool vendors for native feature support and control. Embarcadero’s new XE tools overcome the shortcomings of these options by incorporating deep, native support for all major databases within a single tool, enabling users to extend their skills across both single platform and heterogeneous environments. Inclusion of support for all databases reduces licensing, training and operational costs.

“In the past, a customer would be identified as an Oracle shop or a SQL Server shop, but today’s IT organizations need to manage various types of databases,” added Swindell. “Our new XE products ensure they’re prepared for whatever database comes in front of them.”

XE products also incorporate Embarcadero’s ToolCloud technology. ToolCloud centralizes and simplifies tool licensing and provisioning and gives users click-and-run access to tools via Embarcadero™ InstantOn™ capabilities. This enables users to access the tools they need on-demand with full fidelity and performance and without complex installations.

Embarcadero’s initial introduction of XE products is part of a larger companywide initiative that involves extending the XE brand and capabilities across its data modeling and application development tools later this year. Meanwhile, Embarcadero’s initial line of XE tools include:

All-Access XE – The industry’s only on-demand heterogeneous tool chest
DB Change Manager XE – A tool for simplifying, automating and reporting on database changes
DB Optimizer XE – A tool for heterogeneous database SQL profiling, tuning and monitoring
DBArtisan® XE – A tool for heterogeneous database administration
Rapid SQL® XE – A heterogeneous SQL integrated development environment (IDE)

Pricing and Availability

Five Embarcadero XE tools are now available at varying starting prices. Pricing for All-Access XE begins at $2,995, pricing for DB Change Manager XE begins at $795, pricing for DB Optimizer XE begins at $795, pricing for DBArtisan XE begins at $4,995 and pricing for Rapid SQL XE begins at $1,495. All pricing is in U.S. dollars.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

Watch a Demo of Embarcadero Rapid SQL XE With Scott Walz

2010-05-06T09:00:00.000-07:00

Rapid SQL XE includes centralized license management and tool provisioning with Embarcadero's industry leading "zero-install" deployment capability. These advanced features can save significant time when it comes to managing your tool environment.

With Rapid SQL you can:

Create high-quality SQL code faster
Develop SQL code for up to seven popular database platforms – from a single interface
Improve team collaboration and resource sharing, including seamless integration with source control systems
Accelerate application development cycles with code assist, quick fixes, and debugging and profiling tools
Produce on-the-fly, platform-specific language conversions
Extend SQL skills into unfamiliar databases while the entire development team standardizes on one solution

Rapid SQL XE includes an Eclipse-based SQL IDE with integrated Java to SQL round-trip debuggers.
Rapid SQL XE comes complete with support for all major databases including IBM® DB2® for LUW, DB2® for z/OS, Firebird, InterBase, Microsoft® SQL Server, MySQL®, Oracle®, and Sybase®.

What’s New in Rapid SQL XE (v7.7)

New Data Source and Object Filtering Features

Rapid SQL delivers three new filtering capabilities most requested by our customers. Simple, name-based filtering lets you filter data sources based on naming. When typing characters in the data source explorer and object list filter boxes the list is updated to show only matching objects. Complex, user-defined object name filtering lets you create your own custom filters at the data source level. And Node filtering lets you hide and show objects based on object type. These new filtering enhancements enable developers to better control the user interface and work more efficiently.

Enhanced ISQL Editor

The ISQL editor in Rapid SQL 7.7 has been enhanced to meet the challenging needs of the database developer. The ISQL editor now supports “on-the-fly” syntax checking of both your code as well as the object names. To further reduce the possibility of keying errors, Rapid SQL 7.7 introduces two other powerful functions; full object look-up throughout the SQL statement, and code complete. With code complete, Rapid SQL will dynamically walk you through statements, prompting you with dropdowns, to ensure proper syntax is used.

Data Source Management

New data source management features helps streamline workflow and simplifies data source management. Data source categorization lets you visually distinguish servers used for different purposes in your enterprise. And new import and export capabilities makes it easy to quickly export and import registered data source information so you can capture data source information for backup, migrate them to other machines, or share data source information with others in your organization.

Unicode Support

In today's global environment, when data is passed over different continents and different languages, Unicode is the internationally recognized method to support global data. Rapid SQL 7.7 now offers full Unicode support throughout the application, allowing you to work with data in different languages and display the text correctly on screen.

InterBase and Firebird Support

The Rapid SQL 7.7 release introduces native support for InterBase and Firebird with connectivity, object management, SQL editing and execution facilities, and project support.

Data Editor

Improvements to the data editor include simplifying record creation and default value handling to quickly add multiple records.

User Interface Enhancements

Rapid SQL 7.7 continues the ongoing efforts to standardize object editors and wizards to improve workflow and the user interface experience.

Additional Enhancements

Object management enhancements for Oracle, DB2 z/OS, DB2 LUW, and SQL Server
Enhanced currency and support for DB2 z/OS and LUW
Windows 7 support

Embarcadero Releases Rapid SQL XE

2010-05-05T10:25:00.001-07:00

Leading SQL IDE Includes Native Support for Heterogeneous Database Environments and Adds Support for InterBase and Firebird Databases, Plus Unicode

SAN FRANCISCO--(BUSINESS WIRE)--Embarcadero Technologies today released Rapid SQL XE, the latest version of its integrated development environment (IDE) that enables developers and database administrators (DBAs) to produce high quality SQL code faster. Rapid SQL XE includes direct native support for heterogeneous database environments from a single user interface, and debuts support for Embarcadero® InterBase® and the open-source Firebird database, in addition to full Unicode support.

As with the recently introduced DBArtisan XE line, Rapid SQL XE includes support for all database platforms with a single product, interface and license, and also includes Embarcadero® ToolCloud™ centralized licensing and on-demand deployment features.

“As the application and database landscape becomes increasingly heterogeneous, developers must adapt by working proficiently on multiple platforms,” said Michael Swindell, senior vice president of marketing and product management, Embarcadero Technologies. “Rapid SQL XE enables IT and development managers to maximize their database development productivity by standardizing on a single tool that allows them to work on all database platforms – even ones they are not familiar with – using a single interface and minimal training.”

The intuitive SQL editing, debugging and optimization tools integrated into Rapid SQL XE help developers overcome the learning curve associated with developing for different types of databases and create high performance SQL code with optimal efficiency.

Rapid SQL XE is the second Embarcadero product to include Embarcadero ToolCloud as a standard feature. ToolCloud provides centralized licensing and provisioning plus on-demand tool deployment to improve tool manageability for IT organizations with multiple users of Rapid SQL or other Embarcadero products. Embarcadero InstantOn, also included with Rapid SQL XE, gives developers click-and-run access to Rapid SQL XE from anywhere on their network with zero-install requirements on their local machines.

Rapid SQL XE includes several feature enhancements, such as:

Unicode Support - Unicode is the internationally recognized method to support global data and allows users to work with data in different languages and display the text correctly on screen.
InterBase and Firebird Support - Rapid SQL XE introduces native support for InterBase and Firebird with connectivity, object management, SQL editing and execution facilities, and project support.
Object Filtering - Rapid SQL XE delivers three new filtering capabilities most requested by our customers: name-based filtering, user-defined object name filtering and node filtering. These new filtering enhancements enable developers to better control the user interface and work more efficiently.
Enhanced ISQL Editor - The ISQL editor now supports “on-the-fly” syntax checking of both code and object names. To further reduce the possibility of keying errors, Rapid SQL XE introduces two other powerful functions: full object look-up and code complete.
Data Editor - Improvements to the data editor include simplifying record creation and default value handling to quickly add multiple records.
User Interface Enhancements - Rapid SQL XE continues the ongoing efforts to standardize object editors and wizards to improve workflow and the user interface experience.

Rapid SQL XE also includes new data source management features, object management enhancements for Oracle, DB2 z/OS, DB2 LUW and SQL Server, and enhanced currency and support for DB2 z/OS and LUW and Windows 7. Rapid SQL XE supports all major databases including IBM® DB2® for LUW, DB2® for z/OS, Firebird, InterBase, Microsoft® SQL Server, MySQL®, Oracle® and Sybase®.

Press Release Source: Embarcadero Technologies, Inc. On Wednesday May 5, 2010, 8:00 am EDT

Pricing and Availability

Rapid SQL XE is now available starting at $1,495. Existing Rapid SQL customers who have purchased support for two or more database platforms can upgrade to Rapid SQL XE for $895.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is the leading provider of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products to optimize costs, streamline compliance, and accelerate development and innovation. Founded in 1993, Embarcadero is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6275600&lang=en.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6275600

Delphi development offered for Microsoft Visual Studio 2010

2010-04-23T10:10:00.001-07:00

Embarcadero will offer next month an upgrade to its Delphi Prism platform, enabling Object Pascal-based development in Microsoft's newly shipping Visual Studio 2010 IDE.

Delphi Prism 2011 is built on top of the Visual Studio shell and can be used either with Visual Studio 2010 or independently. The Visual Studio shell features the Visual Studio IDE framework as well as editors and editors.

"Delphi Prism 2011 is actually our .Net solution for the Delphi and .Net world," said Mike Rozlog, Embarcadero product manager for Delphi, which was once a Borland technology. Embarcadero acquired the former Borland development tools unit CodeGear in 2008.

Object Pascal is "considered to be one of the easiest languages to learn," in the .Net space, Rozlog said.

"Object Pascal in the .Net environment can take advantage of everything .Net has to offer," Rozlog said. Developers can build .Net. ASP.Net and data-driven applications.

When coupled with Visual Studio 2010, Delphi developers can take advantage of everything in Microsoft's software development platform, including capabilities for Silverlight; .Net Framework 4, and Windows Presentation Foundation, according to Embarcadero. Parallel processing enhancements in .Net Framework 4 are supported.

Developers also can build for Windows 7 and the Microsoft Windows Azure cloud platform.

Also featured are a redesigned IDE with improved usability and enhanced code editing.

Besides .Net 4 support and Visual Studio 2010 integration, the 2011 version of Delphi Prism features enhancements for aspect-oriented programming as well as language enhancements. An obfuscator is featured to make it more difficult to reverse-engineer code, Rozlog said. Developers also can take C# code and have it automatically converted to Prism code.

Delphi Prism 2011 offers improved connectivity to InterBase and Blackfish SQL databases. Developers also can build clients in .Net for the Delphi DataSnap application server.

Also featured with Delphi Prism 2011 is Novell's MonoDevelop IDE for building a Mono-based application development via Delphi. Mono is a runtime that allows developers to use .Net-based skills to build applications for platforms including Linux and Mac OS.

Embarcadero did not have information available Tuesday about the price of Delphi Prism 2011. The company plans to offer a new version of Delphi, for Win32 development, probably in the second half of this year.

This article, "Delphi development offered for Microsoft Visual Studio 2010," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter and on your mobile device at infoworldmobile.com.

By Paul Krill

Created 2010-04-20 02:14PM

Why Data Modeling is Now Critical to SOA Success

2010-04-23T10:02:00.001-07:00

When SOA came on the scene, it promised to revolutionize how data is accessed within applications, across organizations and across the Web; basically anywhere it was needed.

Promoting the ultimate reuse of data and harnessing the rapid data growth were other promises of SOA. Rather than duplicating data from one system to another, SOA provided cleaner ways to access the data directly and reuse it. It was supposed to turn spaghetti-like webs of disparate systems with one-off, proprietary interfaces into an orchestrated access layer that could ask for data from anywhere and put data back seamlessly, while being more agile to changing business demands.

While SOA has accomplished this, it has also created some new challenges. How is this new data “source” documented? How is it governed? Who’s accountable to maintain quality and traceability to the back-end databases? At some point, the data in the SOA layer or enterprise service bus has to end up back in the database. If no standards are leveraged in the SOA infrastructure, integrating and sharing data can be problematic enough without it returning you to where you started with time and money wasted.

Data lives in more places that just databases. SOA has been invaluable in enabling its re-use and controlling data redundancy that can plague organizations. The backbone of Web services and SOA is XML and, more specifically, XML schemas (XSD). XSD development still elicits images of the "wild, wild west" where you build whatever you need with very little thought about reuse and standards. For the most part, XSDs have been created and managed by developers, not data architects. Developers typically they work on one project at a time, and typically do not think about enterprise-wide standards and ensuring data stored in one place is defined the same way as like data stored everywhere else.

As a result, not only can you have different representations of the same data in the SOA layer, but the version of the same data in the SOA layer can diverge greatly from data in source systems.

The XSD language also has different standards for how data is typed that provide a lot more freedom than database DDL. Precision and scale are optional on most data types. The maximum length is different between like data types like strings, dates and integers. Primary, foreign and check constraints are also treated differently. This can lead to drastic differences between the structure of the XSD and the back-end databases. If the source and target rules are not carried over to the XSD definition, it can cause many errors or, even worse, it can result in data loss as the payloads are messaged between systems.

One approach to the issue is to involve data architects in XSD development. The architects can leveraged their data models to create the XML structures much like they use data models to create databases. Models have been used to govern database development for years, so why not use the same modeling processes on XSDs? Obviously, it will make your life easier to employ a data modeling tool that provides some level of custom mapping between the logical/physical model and XSD. Once that is in place, it enables the architects to control the structure of the XML and reuse the same data elements and definitions for both database development and XML development.

XML, by nature, is hierarchical. Meanwhile, the popular database platforms are relational. This presents new challenges for trying to use data models as the common language, since they are also mostly relational. However, it is what most data architects are familiar with. Throw an XSD development tool at them and they will be a fish out of water. But if you give them their data modeling tool, they’ll be happy as clams. They will be able to play by their rules. They will understand the layout, the notation and they will be able to apply their knowledge very quickly.

To find a happy medium, most architects using modeling tools to develop canonical data models to represent the XSDs. Canonical in mathematical terms means "of simplest or standard form," and that is exactly what these models are. They rest somewhere between a logical and a conceptual model. Some parts are normalized and some parts are denormalized. Most of the time, the intention is never to generate a database or DDL with a canonical model. The intention is to reuse the data elements from the database-driven logical models in the XSD-driven canonical models. This provides two things. First, you can leverage your existing investment in your data modeling tool. Second, you will save a lot of time working in a familiar environment.

One of the most important keys to success is to let technology and software do the heavy lifting. Most sophisticated data modeling tools enable you to reuse data elements and break a large model into smaller submodels or subject areas. This is critical for aligning the canonical models with existing standards, as well as parts of the canonical model with the messages that are passed between systems. Even better, data modeling tools will help you to selectively generate custom XSD code directly from the logical or physical.

By Jason Tiret, Director of Modeling and Architecture Solutions, Embarcadero , 04/08/2010

REST and SOAP: When Should I Use Each (or Both)?

2010-04-22T15:45:00.001-07:00

Web developers today have a myriad of technologies they can choose from; everything from simplified database access, to easy wrapping of existing middleware services, to a plethora of interesting client side software. All of these products and tools are there to give web developers the ability to create the best web-based applications in the shortest amount of time.

However, having a massive set of possible software solutions is one challenge, picking the specific approach for specific parts of the web applications is another, and web developers today have to juggle many of these decisions with changing standards or approaches seemingly appearing daily.

Take for example, the two approaches for interfacing to the web with web services, namely SOAP (Simple Object Access Protocol) and REST (Representational State Transfer). Both approaches work, both have advantages and disadvantages to interfacing to web services, but it is up to the web developer to make the decision of which approach may be best for each particular case.

By now, most developers have at least, from a periphery, been exposed to the REST approach, which uses a standard URI (Uniform Resource Identifier) that makes a call to a web service like http/https://www.mycompany.com/program/method?Parameters=xx. The approach is very simple to understand and can be executed on really any client or server that has HTTP/HTTPS support. The command can execute using the HTTP Get method. So developers that use this approach, cite the ease of development, use of the existing web infrastructure, and little learning overhead as key advantages to the style.

However SOAP, the granddaddy of all web services interfaces, is not going away anytime soon, and in fact with the introduction of SOAP 1.2 has fixed many of the perceived short-comings of the technology and pushing it to new levels of both adoption and ease-of-use. It should also be noted that the acronym SOAP no longer stands for Simple Object Access Protocol as of the 1.2 specification from the W3C organization; it is now just the name of the specification.

Now keep in mind that using SOAP 1.2 has some additional overhead that is not found in the REST approach, but that overhead also has advantages. First, SOAP relies on XML (Extensible Markup Language) in three ways; the Envelope – that defines what is in the message and how to process it, a set of encoding rules for datatypes, and finally the layout of the procedure calls and responses gathered. This envelope is sent via a transport (HTTP/HTTPS), and an RPC (Remote Procedure Call) is executed and the envelope is returned with information in a XML formatted document.

It is important to note that one of the advantages of SOAP is the use of the “generic” transport. While REST today uses HTTP/HTTPS, SOAP can use almost any transport to send the request, using everything from the afore mentioned to SMTP (Simple Mail Transfer Protocol) and even JMS (Java Messaging Service). However, one perceived disadvantage is the use of XML because of the verboseness of it and the time it takes to parse.

However, the good news for web developers is that both technologies are very viable in today’s market. Both REST and SOAP can solve a huge number of web problems and challenges, and in many cases each can be made to do the developers bidding, which means they can work across the domain.

But the untold story is that both technologies can be mixed and matched. REST is very easy to understand and is extremely approachable, but does lack standards and is considered an architectural approach. In comparison, SOAP is an industry standard with a well-defined protocol and a set of well-established rules to be implemented, and it has been used in systems both big and small.

So this means areas that REST works really well for are:

Limited bandwidth and resources; remember the return structure is really in any format (developer defined). Plus, any browser can be used because the REST approach uses the standard GET, PUT, POST, and DELETE verbs. Again, remember that REST can also use the XMLHttpRequest object that most modern browsers support today, which adds an extra bonus of AJAX.
Totally stateless operations; if an operation needs to be continued, then REST is not the best approach and SOAP may fit it better. However, if you need stateless CRUD (Create, Read, Update, and Delete) operations, then REST is it.
Caching situations; if the information can be cached because of the totally stateless operation of the REST approach, this is perfect.

That covers a lot of solutions in the above three. So why would I even consider SOAP? Again, SOAP is fairly mature and well-defined and does come with a complete specification. The REST approach is just that, an approach and is wide open for development, so if you have the following then SOAP is a great solution:

Asynchronous processing and invocation; if your application needs a guaranteed level of reliability and security then SOAP 1.2 offers additional standards to ensure this type of operation. Things like WSRM – WS-Reliable Messaging.
Formal contracts; if both sides (provider and consumer) have to agree on the exchange format then SOAP 1.2 gives the rigid specifications for this type of interaction.
Stateful operations; if the application needs contextual information and conversational state management then SOAP 1.2 has the additional specification in the WS* structure to support those things (Security, Transactions, Coordination, etc). Comparatively, the REST approach would make the developers build this custom plumbing.

As shown above, each technology approach has their uses. They both have underlying issues around security, transport layers, and the like, but they both can get the job done and in many cases, they each bring something to the web. So for this argument, the best rule, is the rule of flexibility, because no matter what the problem at least in today’s web development world, web developers have great solutions using either of these protocols.

About the Author

Mike Rozlog is the senior director of products for Embarcadero Technologies, a database tools and developer software company . In this role, he is focused on ensuring the developer focused products being created by Embarcadero meet the expectations of developers around the world. Much of his time is dedicated to discussing and explaining the technical and business aspects of Embarcadero’s products and services to analysts and other audiences worldwide. Mike was formerly with CodeGear, a developer tools group that was acquired by Embarcadero in 2008. Previously, he spent more than eight years working for Borland in a number of positions, including a primary role as Chief Technical Architect. A reputed author, Mike has been published numerous times. His latest collaboration is Mastering JBuilder from John Wiley & Sons, Inc.

dbExpress Database Access Components in Delphi - Delphi 101

2010-04-21T09:07:00.000-07:00

Mastering Database Application Development

Watch online video tutorials to get a quick start and useful tips. Learn from the Expert and see how to rapidly build high-performance database applications with Delphi, C++Builder, Delphi Prism and RAD Studio.

dbExpress Database Access Components in Delphi - Delphi 101

This tutorial video describes how to use the dbExpress database access components in Delphi and RAD Studio along with a demonstration of rapidly building a database application with the Firebird database.

About the Presenter

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Mike Rozlog is the Product Manager of Delphi Solutions for Embarcadero Technologies. In this role, he is focused on ensuring the family of Delphi developer products being created by Embarcadero meets the expectations of developers around the world. Much of his time is dedicated to discussing and explaining the technical and business aspects of Embarcadero’s products and services to analysts and other audiences worldwide. Mike was formerly with CodeGear, a developer tools group that was acquired by Embarcadero in 2008. Previously, he spent more than eight years working for Borland in a number of positions, including a primary role as Chief Technical Architect. A reputed author, Mike has been published numerous times. His latest collaboration is Mastering JBuilder from John Wiley & Sons, Inc.

Delphi 101: Database Access Methods in Delphi

2010-04-20T09:07:00.000-07:00

Mastering Database Application Development

Delphi 101: Database Access Methods in Delphi

This tutorial video describes the database access options in Delphi and C++Builder and helps you select the best approach for your database projects.

About the Presenter

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Bill Inmon on Data Warehouse 2.0 and Modeling

2010-04-19T13:32:00.001-07:00

Learn How Data Warehouse, Metadata, and Modeling Are Being Transformed

Data warehousing is in a constant state of evolution. From a simple data warehouse to ETL, to data marts and operational data stores, data warehousing has continued to evolve over the years. Enter DW 2.0, the architecture for the next generation of data warehousing. DW 2.0 recognizes the life cycle of data within the data warehouse and the need for unstructured data as well as the need for a formal and powerful metadata infrastructure and data modeling strategy.
Join the leading authority and “Father” of data warehousing, Bill Inmon, for an insightful webinar on modeling and metadata management strategies for Data Warehousing 2.0.
Date: Wednesday, April 21, 2010
Time: 11:00 AM PDT/ 2:00 PM EDT
In this complimentary one-hour webinar, you’ll learn:

How the Data Warehouse, Metadata, and Modeling environment will be transformed in the next few years—and what you need to do to leverage it for your business
The major components of Data Warehouse 2.0 architectures and the role of metadata and modeling
Key modeling and metadata management strategies for Data Warehousing 2.0

All webinar registrants will also receive a complimentary copy of Bill Inmon’s white paper, “Data Warehousing 2.0 – Modeling and Metadata Strategies for Next Generation Architectures”.
-------------------------------------------------------------------------------------------------------------
About the Presenter:
Bill Inmon
President and CTO
Forest Rim Technology, LLC

Bill Inmon, “the father of data warehousing”, has written 50 books translated into 9 languages. Bill founded and took public the world’s first ETL software company. Bill has written over 1000 articles and published in most major trade journals. Bill has conducted seminars and spoken at conferences on every continent except Antarctica. Bill holds three software patents. Bill’s latest company is Forest Rim Technology, a company dedicated to the access and integration of unstructured data into the structured world. Bill’s website – inmoncif.com - has attracted over 1,000,000 visitors a month. Bill’s weekly newsletter in b-eye-network.com is one of the most widely read in the industry and goes out to 75,000 subscribers each week.

Don’t miss this live event!
Date: Wednesday, April 21, 2010
Time: 11:00 AM PDT/ 2:00 PM EDT
Duration: 1 hour
Register today.

April 21, 2010

All webinar registrants will receive a complimentary copy of Bill Inmon's Whitepaper

Have a question?
Give us a call
1-888-233-2224 or
contact sales

Embarcadero Launches Multi-platform, ToolCloud-Enabled DBArtisan XE

2010-03-24T14:03:00.001-07:00

Industry’s first heterogeneous database administration toolset with centralized
on-demand deployment and licensing.

SAN FRANCISCO – March 24, 2010 — Embarcadero Technologies today introduced DBArtisan® XE, the newest addition to the DBArtisan family of heterogeneous database administration tools. With support for multiple database platforms “out of the box,” DBArtisan XE empowers database administrators (DBA) to maximize the performance, availability and security of any and all of their databases, regardless of database type, from a single interface. DBArtisan XE also provides optimum on-demand tool manageability with Embarcadero® ToolCloud™.

DBArtisan XE helps database administrators manage and optimize the schema, security, performance and availability of all their their databases. With powerful database monitors, intelligent diagnostic information and strong drill-down details, DBArtisan enables users to quickly get to the heart of their database issues and take the necessary steps to resolve them faster. DBArtisan XE also enables DBAs to analyze, debug and optimize SQL to maximize database performance and availability.

Designed to save time and operational costs related to using and managing software tools, DBArtisan XE is the first Embarcadero product to include Embarcadero ToolCloud as a standard feature. ToolCloud provides centralized licensing and provisioning plus on-demand tool deployment to improve tool manageability for IT organizations with multiple users of DBArtisan. Embarcadero® InstantOn™, also included with DBArtisan XE, gives DBAs click-and-run access from anywhere on their network with zero-install requirements on their local machines.

“DBAs worry about whether or not they have a license for a particular platform, and about the time required to learn how to use new administration tools from multiple suppliers – they shouldn’t have to be concerned about these things,” said Michael Swindell, senior vice president of marketing and products, Embarcadero Technologies. “With DBArtisan XE, DBAs have access to a single toolset from which to manage all of their databases and with ToolCloud they have instant access to their tools from anywhere on their network. So now DBAs can focus on doing their jobs rather than worrying about the tools they need to get the job done.”
Key features in DBArtisan XE include:

True “out of the box” heterogeneous support for all major database management systems, including Oracle®, SQL Server®, IBM® DB2®, Sybase® and MySQL® from a single interface
Schema, security, performance and data management
Deep, native database platform and version support for greater control and accuracy than that provided by DBA tools that rely on simple ODBC or JDBC interfaces
Centralized license management and on-demand tool access and deployment with Embarcadero ToolCloud
Run tools without installing locally; avoid conflicts when running multiple versions with Embarcadero InstantOn
The optional Embarcadero Analyst Pack provides additional tools for performance, space and capacity planning for large database environments to help establish proper backup and recovery plans, improve uptime, quality of service, resource allocation and avoid costly mishaps.

In addition, DBArtisan XE helps to effectively establish and maintain database security throughout a database environment. With DBArtisan XE, DBAs can manage users, roles, privileges and password security, and migrate accounts between the same or different database platforms. Because DBArtisan XE manages database security across different types of databases, DBAs can take a consistent, simplified approach to security even in the most complex heterogeneous environments.

For more information, visit http://www.embarcadero.com/products/dbartisan-xe

Media Relations Contact:
Michelle Chase
Chase Communications
303-284-8440
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About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Top 3 concerns when migrating to Windows 7

2010-03-12T16:10:00.001-08:00

Ask The Win Development Expert: Questions & Answers

EXPERT RESPONSE FROM: Mike Rozlog

What are the top concerns when migrating to Windows 7?

The top 3 areas of concern include:

1.) Current Infrastructure

This is really around the concept of what is your systems' overall layout. What particular machines may be getting replaced, which ones need upgraded, and which ones need to be removed. Having a good overall understanding of the hardware assets helps any migration to a new operating system.

What operating system (OS) are you upgrading from?

It also may make sense to isolate various operating systems for the migration, focusing on each level of an operating system to isolate issues consistently and help to reduce redundancy.

Windows 2000: Some software works, some have issues when migrating to Windows 7.
Windows XP: In some cases you can use the XP compatibility mode found in Windows 7 to remove some of these issues. Keep in mind that XP compatibility mode is really just an XP VM running in Windows 7, so there can be significant overhead on the machine.
Windows Vista: This should be the simplest to migrate from, however, testing of the applications should be completed before migrating.
Windows 7: You may be asking yourself, why would I worry about Windows 7 applications when I'm moving to Windows 7? When an application is created specifically for Windows 7, it adds significant dependencies on the Windows 7 SDK, which may not be backwards compatible. So it can also not be assumed that a Windows 7 application will work on any other Windows OS unless fully tested.

2.) Moving to 64 bit level OS?

This one seems to be getting overlooked. Is the plan to migrate to the 64 bit version of Windows 7 or are you staying on the 32 bit version? Of course everybody wants to move to 64 bit because there are some key advantages from being able to use more memory, being able to address more memory from a developers perspective, and being able to run more on a machine. However, if you move to 64 bit, you have to also ensure that all the drivers are available that you need. There are also some instances where DLLs need to be compiled on the 64 bit OS to work correctly. The 64 bit version of Windows 7 is great, just take some extra time to ensure testing, and especially stress testing, is completed to make the migration smooth.

3.) Hardware requirements

All new operating systems usually require some hardware upgrades or a certain level of hardware to ensure proper execution and running environment. Windows 7 is not different and this goes along with the first comment of laying out the hardware map/system infrastructure to understand what is needed.

Mike Rozlog, Developer tools product manager, Embarcadero Technologies

Mike Rozlog has over 20 years of experience in systems design and the development of both enterprise and commercial software. He has also worked on projects to drive and develop industry standards and design and implement development tools strategies. He is skilled in large system design and execution and multiple development languages, as well as analysis of development tool and technology trends. In previous positions, he served as Chief Technical Architect at Borland Software Corp. and Manager of Emerging Technologies at Compuware Corp.

Embarcadero’s David Intersimone to Present at Evans Data Developer Relations Conference

2010-03-11T11:18:00.001-08:00

SAN FRANCISCO – March 11, 2010 — Embarcadero Technologies’ David Intersimone, vice president of developer relations and chief evangelist, will present at the Evans Data Developer Relations Conference being held March 15 and 16 in San Jose, Calif.

Intersimone will present, “Developer Relations - The Next Generation,” on March 15 from 3:20 – 4 p.m. PDT. This session will discuss the never-ending challenge to grow a worldwide developer community, including continuing to personally interact with members, building online systems that allow collaboration with developers, and creating new marketing avenues using eDMs, RSS feeds and alternative channels such as Twitter, LinkedIn, Facebook, YouTube, Live Webinars, 24-hour online marathons and others.

You might be wondering “WHAT IS the Evan Data Developer Relations Conference” …?

March 15 - 16, 2010 - DoubleTree Hotel - San Jose, California

In an event unlike any other, developer relations experts from leading companies in the software, telecom and Web 2.0 markets will come together to discuss best practices and reveal the techniques behind their success!

Evans Data is pleased to announce the 6th Annual Evans Data Developer Relations Conference to be held March 15 - March 16, 2010 at the DoubleTree Hotel in San Jose, Ca.

Get expert advice from visionary keynote speakers, gain insight from leading authorities in two exceptional tracks, network and compare notes with colleagues in other companies, share your developer program experiences, and form partnerships in this one-of-a-kind, two-day event.

Highlights include:

Keynotes delivered by top developer relations executives
Tracks to meet your specific needs:
- Business Track
- Marketing Track
Interactive round table discussion
Live on-stage developer focus group
Networking opportunities galore:
- Morning & afternoon breaks
- Birds-of-a-feather luncheons
- VIP evening cocktail reception

Who will attend:

VPs, CTOs, and CEOs
Business Development Managers & Directors
Managers & Directors of Developer Programs
Product Marketing Managers & Directors
Marketing Managers
Technology & Developer Evangelists
Products Managers
Research Managers
Corporate Communications Managers
Heads of Developer Marketing
ANYONE who deals with developers!

We have two rich tracks to choose sessions from in addition to nine powerful keynotes:

The Business of Developer Relations which will explore the issues of measuring program ROI, the connection between developer programs and company revenue, budgeting for basic developer programs/costs of developer programs, how to run/get organization's commitment of internal resources, and more.
Marketing to Developers which will examine new techniques for recruiting developers into your program, awareness tactics, community loyalty building programs, legal/privacy and global privacy considerations, conducting a privacy audit, internationalizing a US-based developer relations program, and more.

The conference will be held March 15-March 16, 2010 at the newly remodeled DoubleTree Hotel in San Jose, CA. We will have a variety of sessions within the three tracks, plus keynotes to address the general assembly, and onstage developer focus group, and an open forum on Developer Programs In and Out of the Cloud moderated by a developer relations specialist. In addition, Evans Data will share highlights from is annual Developer Relations Programs Survey Report of over 400 developers, and a special analysis of trends that will shape the technology landscape.

Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get - and this is the place to get it!

About the Speaker
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon who extols and educates the world on Embarcadero developer programs and runs the rampant online developer community. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of software developers and works to ensure that their needs are folded into Embarcadero’s strategic product plans. Before Embarcadero, David spent more than 20 years with Borland in various evangelism, engineering and development capacities, including creating the company’s develop relations program. He previously served as director of product services for Softsel Computer Products Inc. (now Merisel). David holds a bachelor’s degree in computer science from California Polytechnic State University at San Luis Obispo, California.

Contact Information: Michelle Chase; Media Relations; Chase Communications; 303-284-8440

Eclipse Provisioning Podcast With Jeff Anders

2010-03-05T12:09:00.001-08:00

Jeff Anders, Sr. Director of Product Marketing at Embarcadero, discusses provisioning and lock down of Eclipse-based tools with Wayne Beaton (Eclipse Foundation). In this podcast Jeff discusses the challenges many organizations are dealing with when it comes to managing the Eclipse installations on their developers’ desktops, and some possible approaches to help deal with this. Some areas covered in the podcast include:

•    How are Eclipse provisioning and lockdown related?
•    What is really meant by “lockdown”?
•    Is it possible to totally lockdown an Eclipse environment?
•    What is the goal or purpose of locking down an Eclipse install or configuration?

Listen here!

Enterprise Data World (EDW) With Jason Tiret (Booth #213)

2010-03-03T13:38:00.001-08:00

If you plan to attend Enterprise Data World 2010 in San Francisco on March 14 -18, then I want to invite you to all the great events we have lined up. San Francisco is the hometown of Embarcadero Technologies -- developers of ER/Studio, All-Access, and so many other products you love. And from new products and giveaways, to an in-session speaker and VIP party, we have tons of great events that you don’t want to miss.

Here are a few more ways you can connect with us at Enterprise Data World 2010:

Visit us at Booth #213 and check out the latest with ER/Studio Enterprise and Embarcadero ToolCloud

Come see how cutting-edge features in ER/Studio, including ER/Studio Portal and the all new ToolCloud, can help you get better modeling and metadata management done faster. And while you’re there, enter a daily drawing to win an Amazon Kindle and Len Silverston’s Data Model Resource Book.

Attend the ER/Studio SIG Session on Wednesday, March 17, 4:30pm to 5:30pm

The ER/Studio Special Interest Group (ER SIG) provides you with an opportunity to learn tips and techniques, network with other ER/Studio customers and get the latest news about upcoming features and functionality from Embarcadero. Embarcadero and the ER SIG leadership are committed to growing our on-line community. If you would like to share your thoughts, please take a moment to fill out this quick survey- http://www.surveymonkey.com/s/3B2VJ82

Join us on Wednesday March 17, 5:30pm to 7:30pm for Embarcadero’s VIP customer appreciation party at First Crush Wine Bar

Wednesday March 17, 5:30pm – 7:30pm

First Crush Wine Bar

101 Cyril Magnin (just a block from the the San Francisco Hilton, EDW 2010 venue)

Stop by the Embarcadero Booth (#213) to pick up your pass and map

Hear Embarcadero’s own Jason Tiret speak on 'How to Integrate Modeling and Web 2.0 Technologies to Improve Communication" on Thursday, March 18

On March 18 at 9:50 AM, come hear Jason Tiret, Director of Modeling and Design Solutions for Embarcadero Technologies, speak on leveraging Web 2.0 type of technologies to improve communication and collaboration in enterprise modeling.

Special Discount for Embarcadero Customers

Get $100 off your registrations if you register by February 26, 2010. Just register online http://edw2010.wilshireconferences.com and use discount code: EDW10EMB

Enterprise Data World 2010 – March 14-18, 2010

Hilton San Francisco Union Square

333 O'Farrell Street - San Francisco, California 94102 USA

Embarcadero Webinar: REST in Delphi and RAD Studio 2010

2010-03-01T14:14:00.000-08:00

SAN FRANCISCO – March 1, 2010 — Join Embarcadero Technologies and Marco Cantù on March 3 for a one-hour webinar and learn how to get the most from RAD Studio 2010 with Representational State Transfer (REST).

Cantù will delve into the technologies involved in REST from the Delphi perspective, including:
• the concepts behind Representational State Transfer
• REST technologies and Delphi
• creating Delphi REST clients that interface with RSS feeds, maps and Twitter
• data-oriented REST servers

Several live sessions of this webinar are available on March 3. To check times and to register for this webinar, go to: http://www.embarcadero.com/rad-in-action/rest

About the Speaker:
Marco Cantù is the author of the best-selling Mastering Delphi series and in the recent years he has self-published books on the latest versions of Delphi, including his Delphi 2010 handbook. Beside training and consulting on Delphi, Cantù is available for consulting on Web architectures and the integration of Delphi projects. Visit Marco’s blog at http://blog.marcocantu.com, follow him on Twitter at http://twitter.com/marcocantu or contact him at marco.cantu@gmail.com.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.
###
Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

WEBWIRE – Monday, March 01, 2010

Contact Information: Michelle Chase; Media Relations; Chase Communications; 303-284-8440; michelle@chasecomm.net

Embarcadero ToolCloud Simplifies Software Tools Access, Manageability and Deployment

2010-02-16T16:22:00.001-08:00

ToolCloud Provides on-Demand Access and Centralized Management of Embarcadero Products for Greater IT Efficiency<

SAN FRANCISCO ---Embarcadero is making it faster and easier for application developers and data management professionals to access the software tools they need, while also reducing the costs and time associated with managing software tool licenses. The company today unveiled the Embarcadero® ToolCloud™, a more efficient way for customers to manage and deploy their software tools.

“Most sizable IT organizations have to manage hundreds, if not thousands, of software licenses for their IT teams”

Built on the latest generation of Embarcadero’s license server technology, the ToolCloud is lightweight on-premise server software that enables administrators to centrally provision and manage Embarcadero tools, set and enforce licensing and access policies, and deploy tools on-demand to users on their network. The ToolCloud also offers InstantOn across all Embarcadero products so users can access the full range of tools they need, when they need them, on-demand with zero friction and zero install required on their local desktops.

Embarcadero ToolCloud transforms tools access and management for both users and administrators. It offers license management and usage reporting, guarantees compliance by enforcing licensing policies, and enables users to run multiple versions of the same tool side-by-side without conflict. The ToolCloud capabilities are standard with network-named and network concurrent licenses of Embarcadero® All-Access™, and are also available for individual Embarcadero products, such as DBArtisan®, ER/Studio®, Rapid SQL®, Delphi®, C++Builder® and more.

“Most sizable IT organizations have to manage hundreds, if not thousands, of software licenses for their IT teams,” said Michael Swindell, senior vice president of marketing and products, Embarcadero Technologies. “Many report that it can cost more to manage these tools than to buy them in the first place. The ToolCloud enables organizations to centrally manage their Embarcadero tools and simplify deployment. With the ToolCloud and InstantOn, technologists get on-demand access to the many tools they need to solve critical tasks, while reducing the costs associated with deploying and managing these tools.”

Embarcadero ToolCloud offers:

On-Demand Access – The ToolCloud delivers tools on-demand via InstantOn, so users can “click-and-run” Embarcadero tools when they need them and run them on local desktops with no installation, application or dll conflicts. Organizations can save hundreds of hours by not having to keep desktops up-to-date with the proper tool configurations. InstantOn saves valuable time and allows instant operation in locked-down desktop environments where installing software is problematic.
Usage Reporting and Intelligence – The ToolCloud provides usage tracking by user, products and groups so administrators know how many licenses are being used, when and by whom.
Simplified License Management - Centralized license management dramatically simplifies license management by providing one place to administer all tool licenses. It also provides complete control over who can access which software licenses and administrators can easily reallocate licenses and make changes.
Reduced Costs – Save thousands by centralizing and simplifying software licensing by not having to keep desktops up-to-date with the proper tool configurations and by avoiding over-buying licenses.
Access to Multiple Versions of a Tool – The ToolCloud manages InstantOn versions so end users can access older versions of tools to support older versions of databases and applications, and run multiple versions without installation or desktop conflicts, saving time and frustration by avoiding time-consuming installs and uninstalls of multiple product versions.

For more information about ToolCloud visit: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.embarcadero.com%2Fsolutions%2Ftools-management&esheet=6178770&lan=en_US&anchor=http%3A%2F%2Fwww.embarcadero.com%2Fsolutions%2Ftools-management&index=6&md5=54d1b255ffeea1fee98062f7d73e2b40

About Embarcadero Technologies

Photos/Multimedia Gallery Available: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D6178769%26lang%3Den&esheet=6178770&lan=en_US&anchor=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D6178769%26lang%3Den&index=8&md5=3da9a59b8a7d333dd645a2eefb31dbe6

Contacts

Chase Communications
Michelle Chase, 303-284-8440
michelle@chasecomm.net

Embarcadero Webinar: Creating Multi-Tier DataSnap Applications with Delphi 2010

2010-02-05T10:45:00.001-08:00

SAN FRANCISCO – Feb. 5, 2010 – Join Embarcadero’s David Intersimone on Wednesday, February 10, as he explains how to create a DataSnap server with Delphi and connect to it from multiple clients built in Delphi, C++Builder and Delphi Prism.

While other RAD tools limit you to a specific database or architecture, or rely on “universal” data connectivity options, Delphi’s openness provides the flexibility and performance needed to build superior real-world applications. DataSnap with JSON, REST, HTTP, TCP/IP and XML support provides client/server and multi-tier connectivity with virtually any other system.

To register for this webinar, visit www.embarcadero.com/rad-in-action/datasnap.

Want to learn more?

Download the 50+ page technical paper by “Dr. Bob” Swart
Get a hands-on approach to the power and flexibility of DataSnap in RAD Studio 2010. From getting your first server and client applications going through to working with .NET as well as using Internet protocols and callbacks, Dr. Bob leads you in easy steps to get fast and powerful results. Download this unique and FREE white paper here www.embarcadero.com/rad-in-action/datasnap.

Watch online DataSnap tutorials:
1. Building DataSnap servers
2. Adding Web Broker targets
3. Adding custom server methods
4. HTTP authentication
5. Using DataSnap data filters

About the Speaker
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon who extols and educates the world on Embarcadero developer programs and runs the rampant online developer community. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of software developers and works to ensure that their needs are folded into Embarcadero’s strategic product plans. Before Embarcadero, David spent more than 20 years with Borland in various evangelism, engineering and development capacities, including creating the company’s develop relations program. He previously served as director of product services for Softsel Computer Products Inc. (now Merisel). David holds a bachelor’s degree in computer science from California Polytechnic State University at San Luis Obispo, California.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

###

Contact Information: Michelle Chase; Media Relations; Chase Communications; 303-284-8440; michelle@chasecomm.net

Add ER/Studio to Microsoft SharePoint Server

2010-02-02T15:54:00.001-08:00

Embarcadero® ER/Studio® Portal is a web-based query and reporting tool to access and search the ER/Studio Repository for improved understanding of metadata, object whereabouts, and data usage. Microsoft SharePoint Server is a tool that enables an organizations information to be aggregated in one central, web-based application. This video documents the process of adding a link to an ERStudio Enterprise Portal to an existing Microsoft SharePoint Server.

With Brad Wulf of Embarcadero Technologies

Fast-Tracking Data Warehousing and BI Projects via Intelligent Data Modeling Webinar Replay

2010-01-22T11:47:00.001-08:00

It takes more than desire and pressure to fast-track data warehousing and BI projects. Key stakeholders, architects, and database professionals need intelligent data modeling to speed comprehension and collaboration on enterprise data sources, processes, and systems. Join BI and data warehouse expert, Claudia Imhoff, for an insightful webinar replay on intelligent data modeling practices to design and deliver superior BI faster.

In this webinar, you’ll learn:

The characteristics and benefits of intelligent data modeling
How to promote the use of data models to fast-track data warehouse and BI projects
Three key ways to use data models to streamline collaboration, design, and implementation of superior BI solutions
How to avoid the four biggest traps that hinder BI projects

View Recording

Claudia Imhoff
President
Intelligent Solutions, Inc.

About the Speaker:
Claudia Imhoff, President of Intelligent Solutions, Inc.
A thought leader, visionary, and practitioner in the rapidly growing fields of business intelligence and customer focused-strategy – Claudia Imhoff, Ph.D., is a popular and dynamic speaker and internationally recognized expert on analytical CRM, business intelligence, and the infrastructure to support these initiatives – the Corporate Information Factory (CIF). Dr. Imhoff has co-authored five highly-regarded and popular books on these subjects and writes monthly columns and articles (totaling more than 100) for technical and business magazines. She has served on the Board of Advisors for DAMA International and was chosen by the DAMA organizations to receive the 1999 and 2005 Individual Achievement Awards. She is an advisor and a faculty member for The Data Warehousing Institute and serves as an advisor for several technology and commercial companies. Dr. Imhoff founded Intelligent Solutions, Inc. (www.IntelSols.com), a well respected Business Intelligence and CRM consulting and education firm in 1992. Her company has successfully implemented over 150 Corporate Information Factory architectures in all industry areas.

Have a question?
Give us a call
1-888-233-2224 or
contact sales

Embarcadero Webinar: Fast-Tracking Data Warehousing & BI Projects via Intelligent Data Modeling with Claudia Imhoff

2010-01-15T11:18:00.001-08:00

SAN FRANCISCO – Jan. 15, 2010 — Join Embarcadero Technologies on Wednesday, January 20 at 11 a.m. PDT for a live one-hour webinar. Business intelligence (BI) and data warehouse expert, Dr. Claudia Imhoff will explore intelligent data modeling practices to design and deliver superior BI faster.

It takes more than desire and pressure to fast-track data warehousing and BI projects. Key stakeholders, architects and database professionals need intelligent data modeling to speed comprehension and collaboration on enterprise data sources, processes and systems.

During this free webinar, Dr. Imhoff will discuss:
• The characteristics and benefits of intelligent data modeling
• How to promote the use of data models to fast-track data warehouse and BI projects
• Three key ways to use data models to streamline collaboration, design and implementation of superior BI solutions
• How to avoid the four biggest traps that hinder BI projects

Registered webinar attendees will also receive a complimentary copy of Dr. Imhoff’s white paper, “Fast-Tracking Data Warehousing & BI Projects via Intelligent Data Modeling.”

To register for this webinar, visit:

http://www.embarcadero.com/fast-tracking-data-warehouse-projects.

About the Speaker:

A thought leader, visionary and practitioner in the rapidly growing fields of business intelligence and customer focused-strategy, Claudia Imhoff, Ph.D., is a popular and dynamic speaker and internationally recognized expert on analytical CRM, business intelligence and the infrastructure to support these initiatives – the Corporate Information Factory (CIF). Dr. Imhoff has co-authored five highly-regarded books on these subjects and writes monthly columns and articles (totaling more than 100) for technical and business magazines. She has served on the Board of Advisors for DAMA International and was chosen by the DAMA organization to receive the 1999 and 2005 Individual Achievement Awards. She is an advisor and a faculty member for The Data Warehousing Institute and serves as an advisor for several technology and commercial companies. Dr. Imhoff founded Intelligent Solutions, Inc. (www.IntelSols.com), a well respected business intelligence and CRM consulting and education firm in 1992. Her company has successfully implemented over 150 CIF architectures in all industry areas.

About Embarcadero Technologies

###
Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

License Management and Tool Delivery Software | ToolCloud

2010-01-12T11:28:00.001-08:00

Application Development and Data Management and Modeling Tools proliferate on developer's and DBA's desktops. Embarcadero ToolCloud brings license management and tool delivery benefits to the desktop chaos.

Embarcadero® All-Access™ provides all the application development and database tools you need – when you need them. It’s the easiest to use ‘toolbox’ solution for any size team of developers, architects, performance testers, and DBAs. All-Access is ideal for both large enterprise teams working on a wide range of technologies; and for smaller teams, consultants, and individuals who find their time split across the software development life cycle.

All-Access offers database and application development professionals powerful benefits:

Get more flexibility: No matter what technology you work with, you’ll have instant access to tools for multiple platforms and technologies.
Be the expert: The widest array of tools at your disposal to fix the problem at hand
Do your job faster: A single toolbox puts you in control. Get the tool you want, when you need it without the usual hassles it takes to get a new tool onto your desktop.
Make your boss happy: For developers and DBAs, All-Access makes it easier to get tools that you need to do your job. Easier for you while keeping your boss happy about an all-in-one price that can easily save more than 3x over point tools.

All-Access gives teams the power of the industry-leading database tools including DBArtisan®, Rapid SQL®, ER/Studio®, and many more. Leading application development tools include Delphi, JBuilder®, C++Builder®, the InterBase® SMP database, and more.

RAD Studio upgrade discounts extended to January 31st

2010-01-08T14:11:00.001-08:00

Three Reasons to Upgrade to RAD Studio 2010 BEFORE January 31, 2010

Reason #3: Upgrade discounts of 34% to 53% have been extended to January 31, 2010
Special upgrade pricing for registered owners of v1 through v2005 of Delphi® and C++Builder® ended on December 31, 2009. However, we’ve heard from many, many users who wanted to upgrade but couldn’t (for good reasons) before the end of last year. So we’re extending upgrade pricing for one last month through January 31, 2010. Registered users of 2006-2009 versions of CodeGear RAD Studio, Borland Developer Studio, Delphi, C++Builder, Turbo C++ Professional and Turbo Delphi Professional also qualify for the same great discounts. Act now to save money with upgrade pricing!

Reason #2: Experience for yourself what developers are raving about
Critics and customers alike are raving about Delphi, C++Builder and RAD Studio 2010.

“As an IDE it is extraordinarily productive…Every time I work with the Embarcadero team, I feel like they are writing the tools that they would love to use. They really are developers’ developers.”
- Justin James, Tech Republic

“The IDE response remained lightning fast throughout my hours of testing...So much has changed over the last 15 years, yet Delphi 2010 is still recognizable and as easy to use as Delphi 1.”
- Mike Riley, Dr. Dobbs

“It’s easy. It’s fast, Delphi 2010 is addictive to use. You guys at Embarcadero can say without fear, ‘this is the best Delphi ever made’. It’s pure joy.”
- Fabricio Pontes de Araujo, Systems Analyst & Programmer, IBS-Info Business Solutions

Reason #1: Hot new features make v2010 the most productive IDE yet

Speed your development using new IDE and debugging enhancements
Take advantage of new Delphi language features including RTTI
Build apps that leverage new Windows® 7 technologies
Touch, multi-touch, and gesture enable your applications with ease
Rapidly create multi-tier, desktop, and Web applications
Improve data and code comprehension and quality

Have a Question?
Give us a call
1-888-233-2224

Or email us at
sales@embarcadero.com

Ready To Buy?
Buy Now — US
Buy Now — Canada
Buy from a Partner
Contact Sales

Don’t miss out! Get any of these new versions before time runs out!

Delphi 2010
The fastest way to build native Windows applications.

C++Builder 2010
RAD C++ development environment for Windows.

Delphi Prism 2010
Rapid application development tool for .NET and Mono.

Embarcadero RAD Studio 2010
Complete solution for native Windows and .NET development – includes Delphi, C++Builder, and Delphi Prism.

Embarcadero® All-Access™
All the power of leading application development tools including Delphi, JBuilder®, C++Builder, and the InterBase® SMP database; plus industry-leading database tools. Just added: 2007 and 2009 versions Delphi and C++Builder!

Contact Sales

Buy Online
USA CANADA

Find a Reseller

Delphi Unit Testing

2010-01-08T12:34:00.001-08:00

Don't use Unit Testing in Delphi 2010? Why not? This is a quick example of how to start using unit testing in your projects.

Special upgrade pricing has been extended to January 31, 2010.

2010-01-05T13:23:00.001-08:00

Developers using Delphi versions 2005 and older have come to our road shows, workshops and webinars and were convinced that RAD Studio 2010, Delphi 2010, C++Buildler 2010, and Delphi Prism 2010 are the product versions to use. Our resellers and web shops were inundated with orders at the end of last year. So that everyone can upgrade, we have extended the upgrade pricing offer until the end of January.

Here is the notice from the migration web site:

"Users of Delphi and C++Builder versions 2005 and older. Special upgrade pricing has been extended to January 31, 2010. This is your last chance to get upgrade pricing on the 2010 versions of Delphi, C++Builder, and Embarcadero RAD Studio."

The FAQ for the extended offer is at http://www.embarcadero.com/images/dm/RAD-2010-upgrade-FAQs.pdf

Pawel Glowacki, software consultant and product evangelist in our EMEA region, has put together a Delphi 2010 resource page at http://blogs.embarcadero.com/pawelglowacki/2009/12/02/38849

The RAD Studio 2010, Delphi 2010, C++Builder 2010, and Delphi Prism 2010 migration center can be found at http://www.embarcadero.com/rad-studio-2010-migration-center

Let us know what more I can do to help you move your projects forward. Do you need more information, videos, articles, webinars, tours, >advanced workshops, beginners sessions? Happy New Year and Happy New Decade!

Reduce Costs with Smart Database Optimization Strategies Webinar

2009-12-01T15:12:00.001-08:00

Struggling with database performance issues?
You’re not alone.

Database performance issues are on the rise -- costing money and impacting operations.

We invite you to join us and featured guest Forrester Analyst Noel Yuhanna as he offers expert insights, strategies, and actions to optimize performance and reduce costs in complex infrastructures.

In this webinar, you’ll learn:

What are the most common factors causing performance issues, and how have they changed in recent years
Impact of data center consolidation, virtualization, and increasingly heterogeneous DBMS environments
How database technologies and tools have evolved, and how common optimization approaches may no longer work
Proactive best practices for database performance monitoring , SQL tuning, and more

Don’t miss this live event!
Date: Thursday, December 3, 2009
Time: 11:00 AM PT/ 2:00 PM ET
Duration: 1 hour

December 3, 2009
11:00 AM PT / 2:00 PM ET

Noel Youhanna
Principal Analyst
Forrester Research

Have a question?
Give us a call
1-888-233-2224 or
contact sales

Reduce Costs with Smart Database Optimization Strategies Webinar

2009-11-19T15:57:00.001-08:00

Struggling with database performance issues?
You’re not alone.

Database performance issues are on the rise -- costing money and impacting operations.

We invite you to join us and featured guest Forrester Analyst Noel Yuhanna as he offers expert insights, strategies, and actions to optimize performance and reduce costs in complex infrastructures.

In this webinar, you’ll learn:

What are the most common factors causing performance issues, and how have they changed in recent years
Impact of data center consolidation, virtualization, and increasingly heterogeneous DBMS environments
How database technologies and tools have evolved, and how common optimization approaches may no longer work
Proactive best practices for database performance monitoring , SQL tuning, and more

Don’t miss this live event!
Date: Thursday, December 3, 2009
Time: 11:00 AM PT/ 2:00 PM ET
Duration: 1 hour

December 3, 2009
11:00 AM PT / 2:00 PM ET

Noel Youhanna
Principal Analyst
Forrester Research

Have a question?
Give us a call
1-888-233-2224 or
contact sales

DBArtisan for SQL Azure provides for basic database administration

2009-11-18T14:57:00.001-08:00

Embarcadero has announced DBArtisan for SQL Azure, a free edition of Embarcadero's database administration tool for heterogeneous DBMS environments.

DBArtisan for SQL Azure provides for basic database administration at the schema level, including object management and editors, SQL editing and schema extraction, as well as migration utilities to facilitate data migration from Microsoft SQL Server to SQL Azure. The tool enables enterprises to build symmetrical on-premise and cloud-based SQL Azure Database deployments, reducing in-house IT infrastructure costs and making certain data sets more readily available to offsite consumers.

"We are excited to have Embarcadero's DBArtisan product target Microsoft SQL Azure, the world's first true relational database service," said Microsoft Fellow Dave Campbell. "Embarcadero's DBArtisan for SQL Azure will streamline the data migration and management process for customers who wish to deploy Cloud-based solutions on SQL Azure."

Embarcadero Webinar: Migrating to Delphi 2010

2009-11-12T10:25:00.001-08:00

SAN FRANCISCO – Nov. 11, 2009 — Join Embarcadero Technologies on Tuesday, November 17 at 11 a.m. PST and get the inside story on upgrading to Delphi and Embarcadero RAD Studio 2010. During this one-hour session, learn some of the tricks of migrating Delphi code from prior versions compared to what 2010 has to offer.

During this webinar, Mike Rozlog, senior director of Delphi solutions for Embarcadero will discuss:
- Things to keep in mind based on migration projects from earlier versions of Delphi to 2010
- Top three things to remember when migrating
- Top three areas of migrating from non-Unicode to Unicode
- Using advanced tools to help with the migration

Delphi®, C++Builder®, Delphi Prism™ and Embarcadero® RAD Studio 2010 are now available and receiving rave reviews. Users are excited about the benefits Delphi brings Windows developers for building touch and gesture enabled applications, helping them complete projects faster and keep up with the latest technologies, including Windows 7.

To register for this webinar, go to http://bit.ly/2wq4bQ.

To learn more about Delphi, C++ or RAD Studio 2010, visit our migration center at http://www.embarcadero.com/rad-studio-2010-migration-center.

About the Speaker
Mike Rozlog is focused on ensuring the family of Delphi developer products being created by Embarcadero meets the expectations of developers around the world. Much of his time is dedicated to discussing and explaining the technical and business aspects of Embarcadero’s products and services to analysts and other audiences worldwide. Mike was formerly with CodeGear, a developer tools group that was acquired by Embarcadero in 2008. Previously, he spent more than eight years working for Borland in a number of positions, including a primary role as chief technical architect. A reputed author, Mike has been published numerous times. His latest collaboration is Mastering JBuilder from John Wiley & Sons, Inc.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.
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Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

WEBWIRE – Thursday, November 12, 2009

Contact Information: Michelle Chase; Media Relations; Chase Communications; 303-284-8440; michelle@chasecomm.net

See What's New in RAD Studio 2010 at a Free Seminar

2009-11-02T13:59:00.001-08:00

COMING TO A CITY NEAR YOU

Technology is moving fast. Learn the secrets to getting the most out of RAD Studio 2010 and new Windows technologies by attending the RAD Studio 2010 Tour in a city near you. These free two-hour technical seminars, led by noted experts David Intersimone, Anders Ohlsson, Nick Hodges, or Mike Rozlog, will give you a firsthand look at new capabilities that will make you more productive and successful with Delphi®, C++Builder®, Delphi Prism™ and Embarcadero® RAD Studio 2010.

To register, click the city of your choice:

San Diego, CA, November 10, 12:30pm-2:30pm

Silicon Valley, CA, November 11, 11:00am-1:00pm

Phoenix, AZ, November 12, 12:00pm-2:00pm

Philadelphia, PA, November 17, 6:00pm-8:00pm

Raleigh, NC, November 18, 6:00pm-8:00pm

Minneapolis, MN, November 19, 6:00pm-8:00pm

Sacramento, CA, December 2, 6:00pm-8:00pm

Los Angeles, CA, December 3, 7:00pm-9:00pm

Denver, CO, December 8, 5:00pm-7:00pm

More cities and dates are being added in December. Stay tuned for updates.

You’ll learn how to:

Speed your development using new IDE and debugging enhancements
Take advantage of new Delphi language features including RTTI
Build apps that leverage new Windows® 7 technologies
Touch, multi-touch, and gesture enable your applications with ease
Migrate your earlier Delphi projects to Delphi 2010
Rapidly create multi-tier, desktop, and Web applications
Improve data and code comprehension and quality

Register today! All event attendees will receive:

Special discounts on Delphi, C++Builder, Delphi Prism, and RAD Studio
Entry in a drawing for a free copy of RAD Studio 2010 and other prizes
Discount on Delphi training from The DSW Group

Still using Delphi or C++Builder 2005 or earlier?

If you’re still using Delphi or C++Builder 2005 or earlier, your last chance to get current upgrade pricing on version 2010 is December 31, 2009. Now is a great time to evaluate the new features and capabilities of 2010 and attend the seminar to get tips on upgrading. Don’t miss out.

Featured Speakers:

David Intersimone
VP Developer Relations
& Chief Evangelist

Anders Ohlsson
Staff Engineer
Developer Relations

Mike Rozlog
Senior Director
Delphi Solutions

Nick Hodges
Manager
Delphi Development

What users are saying about RAD Studio 2010

"Delphi 2010 builds on all of 2009's strong points, with powerful new IDE and debugger features, improved Generics support, and the fastest compiler known to man."
- Mason Wheeler, Delphi Developer

Embarcadero Webinar: What’s New in Modeling Tools

2009-10-20T12:14:00.001-07:00

Introducing ER/Studio Enterprise 8.5

SAN FRANCISCO – Oct. 20, 2009 — Join Embarcadero on Wednesday, October 21 at 11 a.m. PDT for a live one-hour webinar on “What’s New in Modeling Tools.”. Learn first-hand what new ground-breaking technologies are being built into today’s most innovative modeling tools.

Jason Tiret, Embarcadero’s director of modeling and design solutions, will introduce and demonstrate the latest release of ER/Studio® Enterprise 8.5. This release is packed full of many new advanced data modeling and communication features to enable end users to design, manage and document the toughest of projects faster and easier. Data architects, data modelers, DBAs, database developers, business analysts, developers and anyone concerned with improving how information is shared across an enterprise is invited to attend.

Register today to see some of the great new features in action, such as:
• Creating UML diagrams in ER/Studio’s latest modeling addition
• Using process modeling and data modeling in a shared repository
• Browsing and reporting Visual Data Lineage diagrams through an online Portal
• Bi-directional workflow commenting between ER/Studio and Portal
• Object Labeling through the Portal

To register for this webinar, visit: http://bit.ly/47taTC.

To download a trial of ER/Studio Enterprise 8.5, go to: http://bit.ly/2pc5CG.

About the Speaker:
Jason Tiret is the director of modeling and design solutions for Embarcadero Technologies. He has more than 10 years of experience in data modeling, metadata and database management. He currently manages Embarcadero’s entire product line of award-winning modeling solutions. In this role, Jason has consulted with many Fortune 500 companies, published articles for various industry magazines, and has been a frequent speaker on the topics of data architecture, metadata and data governance.

Embarcadero Expands Flexibility for Data Modelers with ER/Studio Enterprise 8.5

2009-10-12T15:29:00.001-07:00

Embarcadero Technologies, a provider of multi-platform database tools and developer software, has announced the general availability of Embarcadero's flagship data modeling suite, ER/Studio Enterprise 8.5. This newest version of Embarcadero's data modeling tool combines process modeling, data modeling, application modeling and reporting into a comprehensive design and modeling solution.

Key themes of the new release are tighter integration of components within the suite, support for better collaboration and communication between modelers as well as non-modelers, and overall enhanced productivity.

A big part of enhancements within the new release are to enable data architects to better communicate with their communities and their organizations, Jason Tiret, director of product management for modeling and design solutions, Embarcadero, tells 5 Minute Briefing. Supporting this effort, Tiret notes, are new UML modeling features for business and software modeling, as well as integration of ER/Studio Business Architect with the ER/Studio Repository and ER/Studio Portal to allow data modelers to better communicate with the business.

The new release includes new workflow communication facilities with Web 2.0 technologies like bi-directional commenting between ER/Studio Data Architect and ER/Studio Portal to assist and streamline communication and model review with non-modelers. As a result, there is now the ability to comment on objects in the model with workflow-status kinds of comments to help modelers better collaborate better together and so they don't have to clutter up the metadata in the models, explains Tiret. "They can now have a specific place that they can put comments that are geared toward workflow and review in the product and that will actually feed out to the ER/Studio Portal and allow non-modelers to view those comments and to add comments. It is not only to streamlining communication, and the workflow and peer review process among modelers but it also going to help those modelers communicate with non-modelers like DBAs, developers, business analysts and business users that need access to the metadata and want to actively help with the modeling process."

ER/Studio Enterprise 8.5 also includes updated DBMS features for the latest editions of Oracle, SQL Server, DB2 LUW, InterBase and Teradata

For more details about ER/Studio Enterprise 8.5, go here.

Posted Oct 8, 2009

Register Now For the "Time-Saving Features for the Busy DBA" Webinar

2009-10-06T16:24:00.001-07:00

Discover all the new time-saving features for busy DBAs in DBArtisan® 8.7. Enhanced SQL editing, more object filtering options, faster data source management, Unicode, and more!

October 8, 2009

11:00 AM PDT / 2:00 PM EDT

The new DBArtisan 8.7 offers many features for DBAs to use throughout the day to help them save time and be more efficient in common tasks, such as SQL editing and data source management. Other features like our new object filtering capabilities enable DBAs to better control their user interface and work more efficiently.

Please join this free webinar event with Scott Walz, Embarcadero’s Product Manager for DBArtisan, and get a tour of these new features:

SQL editor --“on-the-fly” syntax checking of both code and object names, full object look-up throughout the SQL statement, and code complete.
Object filtering -- three new features: simple, name-based filtering lets you hide objects based on naming, complex, user-defined object name filtering, node filtering is defined at the platform level.
Data source management -- now pre-populate the entire contents of the explorer tree with one click. Plus, new import and export features quickly capture registered data source information for backup or migration to other machines.
Unicode -- full Unicode character support throughout the application, allowing you to work with data in different languages and display the text correctly on screen.
And more -- New enhancements for DB2® for z/OS, user interface and data editor improvements.

We’ll also demonstrate some of DBArtisan’s more advanced features such as SQL debugging and profiling, performance analysis, capacity diagnostics, and storage planning.

Don’t miss this event!

Have a question?
Give us a call
1-888-233-2224 or
contact sales

WEBINAR NEW Innovative, Time-Saving Features for the Busy DBA

2009-09-30T10:43:00.001-07:00

Discover all the new time-saving features for busy DBAs in DBArtisan 8.7. Enhanced SQL editing, more object filtering options, faster data source management, Unicode, and more!

The new DBArtisan 8.7 offers many time-saving features for DBAs to use throughout the day to help them be more efficient in common tasks, such as SQL editing and data source management. Other features such as our new object filtering capabilities enable DBAs to better control their user interface and work more efficiently.

Please join this free webinar event with DBArtisan Product Manager, Scott Walz, and get a tour of these new DBArtisan features:

SQL editor - “on-the-fly” syntax checking of both code and object names, full object look-up throughout the SQL statement, and code complete
Object Filtering - three new features: simple, name-based filtering lets you hide objects based on naming, complex, user-defined object name filtering, node filtering is defined at the platform level.
Data source management – now pre-populate the entire contents of the explorer tree with one click. Plus, new import and export features quickly capture registered data source information for backup or migration to other machines.
Unicode - Full Unicode character support throughout the application, allowing you to work with data in different languages and display the text correctly on screen.
And More - New enhancements for DB2 for z/OS, user interface and data editor improvements.

We’ll also demonstrate some of DBArtisan’s more advanced features such as SQL debugging and profiling, performance analysis, capacity diagnostics, and storage planning.

Don’t miss this event!

October 8, 2009

11:00 AM PDT / 2:00 PM EDT

Have a question?
Give us a call
1-888-233-2224 or contact sales

There are many ways to connect to the Embarcadero Community! Stay in touch and keep your profile current at the:

Embarcadero Developer Network

Watch us on our YouTube Channel

Top Five Reasons to Switch from ERwin Data Modeler to Embarcadero ER/Studio

2009-09-29T17:15:00.001-07:00

With full availability of ER/Studio® 8.5 only a few weeks away, Embarcadero Technologies is focused on educating data modelers about the benefits of ER/Studio versus ERwin® Data Modeler. Today, Embarcadero issued the top five reasons to make the switch.

Superior Productivity Using a Model File System - ER/Studio allows users to create multiple, mutually independent physical models from one common logical model within the same .dm1 file; ERwin requires multiple files to achieve the same effect thus losing the traceability between the logical and physical artifacts. ER/Studio’s separate but integrated approach offers the user a complete, easy to understand solution for synchronizing and updating logical models, physical models and live databases without having to manage and synchronize many loose files.
Superior Traceability With Lineage and Metadata Impact Analysis - ER/Studio provides features for maintaining the traceability between the original logical model and multiple physical models. Coupled with ER/Studio’s ability to maintain multiple models within the same file, impact analysis is far easier and more reliable than with ERwin. In addition to reports, ER/Studio also provides a “Where Used” feature which includes even more capabilities.
Superior Productivity Through Diagram Layout & Navigation Features – ER/Studio is designed to dramatically increase user productivity through superior navigation of large, complex data models. This saves time when searching for deeply buried elements in a model. ER/Studio provides a number of features to assist with the management of large models.
Superior Documentation and Communication – ER/Studio Enterprise includes a web portal that allows for near real-time publication of the information contained in the ER/Studio repository. The portal allows developers, DBAs and business analysts to browse, search and report on the model metadata via a web browser. It drastically streamlines the process of communicating the models by offering a “self-service” method for publishing the information. Data architects no longer need to refresh reports any time a model changes. The portal has a separate reporting repository that is optimized for searching and reporting that is kept in sync with the ER/Studio repository.
Superior Reliability & Advancement – Embarcadero’s focus has always been centered on helping companies design, build, optimize and run their critical software applications and databases. Unlike CA, Embarcadero doesn’t have the vast array of over 1,300 products to support and maintain. We have a clear competitive advantage on deciding which products to support and build out. With a dedicated support center and committed staff to help, we are able to resolve issues quickly and efficiently without the hassle of dealing with an outsourced support solution like ERwin that often can be long and drawn out.

ER/Studio continues to be the fastest growing database design and modeling tool on the market, not only for Embarcadero’s reliable support staff, but also for the reliability of the product performance and frequency of enhancements. Embarcadero has a strong investment in research and development behind ER/Studio, releasing multiple product enhancements each year to meet the demanding modeling requirements and reliability standards of large enterprises now and in the future. Our customers frequently tell us valuable time and resources are lost to basic functionality and bugs found in ERwin. Reliability and advancement are no longer optional in organizations that depend on database design and modeling for speed, competitiveness and uptime.

Get an advanced look at some of the exciting new features in ER/Studio 8.5 at the online Preview Center http://www.embarcadero.com/er-studio-sneak-peek.

Read to complete comparison at http://etnaweb04.embarcadero.com/erwin

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

RAD Studio 2010: Still RAD

2009-09-18T15:56:00.001-07:00

Examining Embarcadero's RAD Studio 2010 Architect Edition

By Mike Riley, Dr. Dobb's Journal
Sep 18, 2009

It wasn't until Delphi 1.0 arrived back in the mid '90s that I became a serious Windows application developer. I had dabbled with Microsoft C++ (which eventually became Visual C++) and Visual Basic, but neither thrilled me -- C++ required deeper Windows API knowledge and dozens of lines of code just to display a 'Hello, world' window on screen, and Visual Basic at that time was too simple and constrained to write any serious, low-level Windows applications.

I have always had a soft spot for the Pascal language because it was the first structured programming language I truly enjoyed learning (thanks entirely to Doug Cooper's Oh! Pascal! book). This appreciation was further propelled by Borland's release of Turbo Pascal in the late '80s, wonderfully accelerating the DOS application development process with compiled programs that would execute at blazing, nearly assembly language-level speeds. As Windows gained prominence and Microsoft's tools became the dominant way to develop applications for the platform, many erroneously predicted the end of Borland as a Windows programming tools vendor. However, with the release of Object Pascal-based Delphi, Borland was not only back on the map but forcefully redefining the way Windows applications could be written. (For those unfamiliar with Object Pascal, but interested in learning more about it, check out Marco Cantu's helpful free eBook, Essential Pascal).

Delphi's most celebrated personality and main architect, Anders Hejlsberg, was eventually enticed enough to move to Redmond and join Microsoft to create the .NET technology base and the C# language, extracting the best of what Delphi, Java and C++ had to offer at the time. Yet again, this key player departure prompted doomsayers to predict the end of the Borland developer tools. It was around this time that Borland attempted to swim upstream to expensive middleware solutions, changed their name to Inprise yet retain the Borland name for their tools which expanded from Delphi to also include C++ Builder and JBuilder. The Inprise strategy faltered and the company reassumed and re-emphasized its Borland developer tools legacy. However, by this time, Microsoft had captured a majority of Windows-based application and web developer mindshare with its Visual Studio for .NET toolset and Borland eventually recast its prized developer tools assets under CodeGear until the portfolio was acquired earlier this year by database tool vendor Embarcadero Technologies. As such, the RAD Studio 2010 collection is the first Delphi and C++ Builder suite sold under the Embarcadero name.

A Look at Today

So much has changed over the last 15 years, yet Delphi 2010 is still recognizable and as easy to use as Delphi 1 was upon its initial release. While the look of the IDE is certainly busier, new navigation features and smart choices in palette management still make the environment a highly productive, comfortable one to code in. Still, given the wealth of options and the number of views available, I found 1920x1600 the best resolution for my coding projects. Better still, I found adding a second monitor for running and observing the executable to be the optimal RAD Studio 2010 developer experience. And even with all the views activated, the IDE response remained lightning fast throughout my hours of testing it for this review.

Figure 1: The RAD Studio 2010 IDE user interface overflows with project details.

Given its nearly 15-year history, Delphi has kept up with the times of supporting each successive release of Windows. For example, Delphi 2010 fully supports Windows 7-specific UI nuances and new technology enhancements via Visual Component Library (VCL) controls and API headers. These also include the Windows Imaging Component for numerous image format reading and manipulation, and Windows 7's new Direct2D API.

Figure 2: More than 20 different types of C++ project types can be automatically scaffolded via the New Items dialog box.

Code Audits in the Professional, Enterprise and Architect editions provide extremely helpful code and project health monitoring via an easy to use, information-rich reporting interface. The new IDE Insight makes navigating to all the plethora of options packed into the development environment as easy as a filtered Google search. While I found this new navigation window rather helpful, I would have preferred it to have been enhanced with an optional 'What's New' filter to quickly help me identify the new features and shortcuts specifically created for this release.

Figure 3: RAD Studio 2010 brings an unprecedented granularity of code formatting to C++ Builder and Delphi developers.

Figure 4: The IDE Insight palette provides a simple interface to quickly access the plethora of functional aspects available in RAD Studio 2010.

RAD Studio 2010 database drivers have also been updated to support the latest well-known name SQL DBMS's including IBM DB2 8, Microsoft SQL Server 2008, MySQL 5.1 and Oracle 11g. Also added to this release is support for the sexy, high-performance, open-source Firebird 1.5 RDBMS, showing that Embarcadero is hip with the times by not standing idle with just supporting updates for the entrenched players. New DSHTTPService and DSHTTPServiceAuthenticationManager components have been added to the DataSnap collection that delivers user-authenticated data connections over the HTTP stateless protocol. This is pretty cool, considering the number of disparate data sources and client access mechanisms scattered throughout a large enterprise. In addition, the Architect edition includes a developer edition of Embarcadero's powerful ER/Studio 8.0 database modeling, documentation/analysis and reverse engineering tool. ER/Studio deserves its own review, though of all the features packed into the 8.0 release, the one I found most exciting was its Visual Data Lineage that allows developers to observer how data flows throughout a data warehouse without necessarily having access to the codebase driving the system. It's a feature that I'm surprised Embarcadero isn't hyping with screencasts and more screenshots on its website.

Figure 5: RAD Studio 2010's modeling features are some of the best, most intuitive round-trip UML designers available today.

While not new in RAD Studio 2010, the Delphi Prism language opens the .NET Framework to the Delphi developer. Additionally, it provides developers with the option of leveraging an Aspect Oriented Programming approach and also supports .NET 4.0's dynamic typing capabilities, making it a very powerful, flexible web application option. Perhaps the most notable aspect of Prism is its ability to run underMono, the open source cross-platform implementation of .NET. This has a lot of potential for Linux-based VPS's like Linode by loading the Mono libraries to run Delphi Prism-based web applications. This effectively puts Delphi into an effective, economical means of executing web applications in a non-Microsoft hosted VM scenario.

Other helpful additions include search across project files, more granular thread debugging (freeze, thaw, isolate and set thread breakpoints), SOAP 1.2 (and REST and JSON via the DataSnap component) support, upgraded ANSI/ISO Boost-supported C++ compiler, a Class Explorer for C++ Builder (finally!), secure C library functions and, remarkably, the ability to import Delphi 1.0 and higher projects into Delphi 2010. I tried this with a fairly complex Delphi application I wrote in 1997 and sure enough, it just worked. Impressive! Minor improvements also abound in the release, from an updated Action property editor to Date properties displaying a Calendar control -- more than 100 new and enhanced features in all. View this feature matrix for a comprehensive list of capabilities available in each of the four RAD Studio flavors.

Of all the new features in this release, the one that captured most of my attention and fascination was the inclusion of Gesture support. This is especially awesome for those few lucky developers who have the opportunity to work with and develop on the new breed of multi-touch monitors. While the new Windows for Touch and Tablet PC features are a big deal in Windows 7, the gesture components in Delphi support Windows XP and Vista operating systems as well. Anyone developing Tablet or multi-touch display kiosk applications will want to take a serious look at how easy it is to bake in gesture support and even create custom gestures for service, support and even gaming applications.

Figure 6: One of the most exciting new additions to the 2010 release is the ability to easily create multi-touch screen-aware applications.

Figure 7: The multi-touch screen Gesture components support over 30 standard gesture motions out of the box.

Figure 8: The Custom Gesture Designer provides a surprisingly easy design palette to create and assign new gestures not already included in the standard gesture library.

Areas for Improvement

While trying out all these nifty new features, I had to discover most of them on my own due to the lack of sample projects demonstrating how these new capabilities work. Embarcadero needs to better market and support these major new releases with more code samples and screencasts, beyond the amateur marketing videos like this IDE overview and this one on Gestures made by long-time Borland-Inprise-CodeGear-Embarcadero developer evangelist David Intersimone. Even encouraging the Delphi and C++ Builder community to post screencasts on Blip.tv and YouTube would have been a boost in greater visibility and recognition for the product as well as raising awareness of how easy it is to construct such compelling applications on the Windows platform can be.

Also, why is it after all these releases that there still remains no native dbExpress support for PostgreSQL or SQLite data sources? Sure, PostgreSQL data can be accessed via its ODBC driver and both of these database technologies have community-developed VCL's that vary in quality, but they certainly are not anything I would trust running as part of an enterprise application. And while the Firebird DBMS support is welcome, it would have been a really nice surprise to see rising document database star Apache CouchDB on the official support list as well. While I realize CouchDB is not an RDBMS, having a way to access its data outside of the RESTful approach would have been a coup for a commercial IDE. Alas, perhaps some of these databases will receive their own feature bullet points in RAD Studio 2011.

Lastly, the Architect edition is one very expensive product. New Users are expected to pay $4,299.00 US while existing licensees can upgrade for $2,799.00 US. The Professional Edition is a bit more reasonable at $1,399.00 US for new users and $649.00 for the upgrade, but of course that version doesn't include many of the powerful data and modeling features or the E/R Studio developer edition. Nevertheless, such high prices will keep many new developers with constrained budgets from taking a closer look at RAD Studio 2010. That's a shame, given how much productivity potential is packed into this release. While it's a no-brainer that existing RAD Studio customers should upgrade, those Windows developers already wed to Microsoft's Visual Studio environment will be hard-pressed for a compelling reason to make the switch to RAD Studio for new project development. Embarcadero should seriously consider extending offers to long-time Delphi developers, especially those that abandoned Delphi years ago, that entice them to take another look, either via a special two hundred dollar upgrade regardless of version, or a competitive trade-in offer (i.e., show proof of legitimate Visual Studio license ownership and receive a thousand dollars off a new license) could really help to get those both old and new to Delphi reacquainted with a faster, more lightweight way of writing Windows applications.

A Look Toward the Future

While the RAD Studio 2010 release isn't perfect, it does emphasize an ongoing commitment by Embarcadero to stand by its acquired product line and carry forward the tenants of what made Delphi such an outstanding IDE. It also puts to rest the years of concern by tech industry journalists like me questioning the longevity of Delphi and C++ Builder. The financial backing is there. Now its time for Embarcadero to step up the competitive edge by leveraging Delphi across multiple platforms via Prism (Mono runs on Windows, Linux, Mac OS X, and even the iPhone and Android smartphones), compare how much faster Windows applications can be constructed in RAD Studio compared to Visual Studio and show how much smaller and tighter Delphi applications are compared to .NET applications.

That last point emphasizes a major consistency throughout Delphi's long life. With Delphi, even a Windows application neophyte can paint a form, compile it into a true executable without a bulky, separate runtime dependency. This is something that existing Delphi developers have taken for granted since its inception, but its still something to remark upon given the weighty overhead that various Java and .NET VM distributions require. The fact that Delphi can span the XP, Vista and Windows 7 family of operating systems, even supporting technologies like gesture support on operating systems that Microsoft won't formally commit to, is a testament to the enduring capabilities that Delphi has carried through all of its corporate incarnations. Anyone interested in Windows application development -- especially timely with the release of Windows 7-- should visit Embarcadero's RAD Studio 2010 website for more details.

URL:http://www.ddj.com/windows/220001058

Mike Riley is a Dr. Dobb's contributing editor. Follow Mike on Twitter @mriley.

Performance Tuning Essentials for Java

2009-09-10T16:24:00.001-07:00

Manage application speed, scalability and reliability throughout the development process

BY AL MANNARINO

In light of today's compressed development cycles, multi-tiered application architectures and complex technologies, many organizations are challenged to get reliable yet scalable enterprise Java applications out the door in a timely manner. Devoting a small amount of energy throughout the development process to identify, address, and correct performance obstacles can lower the risks and costs associated with poorly performing applications over the life of the code.

Java performance tuning simply means optimizing your code for speed, reliability, scalability and maintainability. Producing truly scalable, lightning-fast Java SE and Java EE applications demands clarity of purpose and well-understood programming priorities. A major benefit of adopting regular performance tuning cycles is instantly seeing exactly which parts of your applications represent critical bottlenecks and which are behaving efficiently.

Performance Tuning: A Development Best Practice
A major strength of Java is its platform-independent byte-code approach and automatic handling of garbage collection. Unlike with C/C++, developers are able to focus on an application's business requirements, and are largely free from platform considerations.

Experienced developers, however, do not focus exclusively on application functionality. The reality is that below this level of abstraction, hard limitations of memory and processing power exist, as do the patterns and constraints of garbage collection, thread scheduling, and a host of other considerations managed by the Java Virtual Machine (JVM) and the underlying operating system.

Successful developers - and productive development processes - incorporate regular use of performance analysis from the earliest stage of code creation throughout the development process, into QA testing, and beyond. Frequent, frontline checking and testing of small modules of code by the principal author is often the best way to assure that the Java applications produced will be fast, reliable, and scalable.

Seeing the Big Picture Means Digging Deep
The latest generation of Java application servers brings increased memory capacity and processing power to the party. However, even with this and the common practice of throwing more hardware at the problem can you ever really overcome truly flawed code? A single buggy line ripples forward and can cause application-wide bottlenecks or can mysteriously trigger disastrous crashes once an application is in production.

The developer's tall challenge is to determine which part of a Java SE or Java EE application is causing a performance bottleneck or memory issue. The strength of Java and its various platforms is the high level of abstraction, re-use of objects, and insulation from layers of processing and system dependencies. But while encapsulation is great for shielding you from vast lower-level complexities, it also leaves few clues about where to focus your performance attention.

Tools are needed that extend your intuition and let you effortlessly see and understand how your Java application behaves when running. With the advent of highly abstracted, object-oriented languages such as Java, Stanford Computer Science Emeritus Professor Donald Knuth raised the concern that programmers are in danger of losing touch with the factors determining whether their code will run and scale well saying, "At first you try to ignore the details of what's happening at the lower levels. But when you're debugging, you can't afford to be too compartmentalized. You can't afford to only see things at the highest level of abstraction."

Performance Tools Allow You to Be Smart and Efficient About Optimizing
Knuth advises that developers need insight about what's going on below the surface if their code is to be scalable, reliable, and fast.

A fundamental question is: "What are the priority performance issues for this module or application?" Tools specifically designed for Java performance tuning offer an ideal way to answer this question - and be assured that your code improvements are informed and efficient. Without tools to help prioritize key Java trouble areas, you are likely to spend a lot of time micro-optimizing unimportant sections at the expense of the crucial optimization issues that actually drive your application's overall performance.

The goal ought to be for each member of the development team to be equipped with the tools to be smart about performance tuning each step of the way. Smart performance tuning will take place in the context of an application's overall business requirements. Some tiny performance issues simply may not warrant improvement efforts. Other important optimizing trade-offs will arise only when components are brought together, at which point an understanding of the overall architecture will guide modifications.

Tuning your code for speed and performance iteratively, as you develop and bring modules of code together, is the best way to minimize frantic troubleshooting sessions at the end of a project - or worse, in production, where even small problems are transformed into costly, complex challenges. The tuned applications delivered to QA and to customers will instead be lightweight, stable, scalable, and screamingly fast.

Conclusion: Performance Tuning Is Crucial for Java
Conceiving, designing, and testing your approach against performance goals as you build means more than just avoiding underperforming applications or even crashes. By being appropriately alert to how your code performs throughout the development process, you avoid expensive, disruptive late-stage fixes. Fast, scalable, high-performance code is a design imperative from the beginning. It is also a serious, regularly exercised element of the development process for each front-line developer (not a specialized skill for an isolated performance team).

Delphi Prism | The Complete .NET Development Solution

2009-08-31T15:18:00.001-07:00

Decrease development time with a complete solution for .NET. In this 3-minute video, Nick Hodges introduces you to Delphi Prism. Delphi Prism from Embarcadero provides everything a .NET developer needs, including a full IDE and powerful programming language (with features not available in other .NET programming languages), as well as design-time and runtime support for Windows Forms, ASP.NET, WPF, Parallel FX and LINQ.

"With the addition of Delphi Prism to RAD Studio, our dreams to develop on other platforms has come true. Now, we can deploy our client solutions using .NET, Mono platforms for Windows, Mac OS X, Linux, and more. Delphi Prism brings us a new level of development and opens up new frontiers"-Mauricio Buso, OneSolution Brasil

Touch the future – Delphi® 2010 is here!

2009-08-26T13:13:00.001-07:00

“It’s easy. It’s fast. Delphi 2010 is addictive to use. You guys at Embarcadero can say without fear, ‘this is the best Delphi ever made’. It’s pure joy.”

Fabricio Pontes de Araujo
IBS – Info Business Solutions

Now you can touch the future with Delphi 2010. With major enhancements to the Delphi IDE, Visual Component Library (VCL) framework, and underlying compilers and tools, Delphi 2010 makes it easier and faster to build visual apps that can operate across all your data sources and tiers.

Key new features in Delphi 2010 include:

Cutting-edge support for touch- and gesture-enabling both new and existing apps running on Windows 2000, XP, Vista, and Windows 7
Windows 7 API, Direct2D, and multi-touch
Delphi language support for RTTI and custom attributes
Support for the latest databases with the enhanced DataSnap™ framework and dbExpress™ data access drivers, now with support for the Firebird SQL database, Oracle 11g, Microsoft SQL Server 2008 and more!
IDE Insight for instant access to any feature, setting, or component
Multi-thread debugging and debugger data visualizers
Delphi 7 classic mode layout option with tabbed toolbar
Over 120 new developer-focused enhancements including background compilation
Plus enhancements to hundreds of features introduced in version 2009 including Unicode, generics, anonymous methods, and more!

Step Up to Embarcadero RAD Studio with C++ and .NET Development
Delphi 2010 is also available as part of Embarcadero® RAD Studio 2010 which includesDelphi, C++Builder® and Delphi Prism™ for a multi-language development solution for both Windows and .NET applications.

Touch the future today. Visit the Delphi 2010 site for more information, to download free trials, to see video demos, and more. Find out how Delphi 2010 can help you go further, faster.

ACT NOW!
Special “Buy One, Get One”
tools offer extended
to Sept 24, 2009

There are many ways to connect to the Embarcadero Community!
Stay in touch and keep your profile current at the Embarcadero Developer Network
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Server Based Licensing Webinar Invite

2009-08-13T17:04:00.000-07:00

With the 2008 CodeGear acquisition, Embarcadero has upgraded its software licensing technology, and while this technology is new to many Embarcadero customers, it has been successfully used by millions of CodeGear customers since 2001. Recently, Embarcadero completed the transition of its products to this improved management system.

As a result of this transition, many of our customers have requested more information on how they will be affected by these changes. To provide more details about the licensing technology we will be holding two one-hour live Webinars to provide an overview of the new license management system, discuss how you might be impacted, and demonstrate some of the new features and benefits available to you. Also, during the Webinar you’ll have the opportunity to ask questions and discuss concerns with our product experts.

During this Webinar we will:

Explain the changes in licensing
Explain the new license options
Walkthrough the license registration process
Discussion Network Named & Concurrent license features/benefits
Demonstrate the new license management and reporting tools
Provide an opportunity for you to ask questions

Dates and times for these webinars are as follows:
Wednesday, August 19th 2:00 PM ET (11:00 AM PT)
REGISTER

Wednesday, August 26th 2:00 PM ET (11:00 PM PT)
REGISTER

Profile Tune and Stress Test Your SQL

2009-08-13T15:15:00.001-07:00

We took a step back after a recent demo of DB Optimizer, a SQL profiling and tuning IDE, to soak in what amazing work the development team has done building a powerful and easy to use SQL optimization tool over the course of the last ~2 years.

The fact that you can profile and tune SQL across the Oracle, SQL Server, DB2, and Sybase platforms all through a single user interface is quite compelling - and now with the latest version you can stress test your SQL code through the load editor feature. I've put together a 2 minute video that quickly moves through each of the major features:

Embarcadero DB Optimizer maximizes database and application performance by enabling DBAs and developers to quickly discover, diagnose, and optimize poor-performing SQL.

Embarcadero upgrading former Borland tools

2009-08-13T11:51:00.000-07:00

Embarcadero later this month plans to update a suite of Windows and .Net developer tools acquired when the company bought the former software development arm of Borland Software, adding capabilities for application gestures and Firebird database support.

The RAD Studio 2010 suite, to be launched on August 25, features upgrades to the Delphi, C++ and Delphi Prism tools. It provides "a complete Microsoft development environment for both native and .Net environments," said Mike Rozlog, senior director of Delphi solutions at Embarcadero, which acquired CodeGear in 2008 after it had been spun out of Borland in 2006.

on the Visual Studio Shell. Delphi and C++ Builder are built on Embarcadero's own internal IDE framework.

Capabilities in the suite include native support for the Firebird open source database. "Firebird is one of the most used open source databases out there, like MySQL," Rozlag said.

Also offered is support for native gestures, including touch, multi-touch, and mouse-based gestures for Windows 2000, XP, and Vista. Gesture capabilities, which provide a new way of interacting with a computer, also are expected to work with the upcoming Windows 7 release.

The suite also is likely to support the Windows 7 API for native applications, enabling developers to leverage Natural Input Libraries and Direct2D graphics.

Among the IDE improvements in the suite is IDE Insight, enabling developers to more easily find files, components, features and settings. A new code formatter is featured for Delphi and C++. The DataSnap server in the suite, offering a multi-tier development infrastructure for writing business logic, extends to rich Internet applications, enterprise Java, REST and AIR (Adobe Integrated Runtime).

The suite is priced at $2,799 for the Enterprise edition for a new user. Products within the suite also will be available separately.

By Paul Krill

Created 2009-08-12 10:39AM

CodeRage 4 Virtual Developer Conference - September 8-11, 2009

2009-08-12T11:32:00.001-07:00

You must be registered to attend.

Want to play before the sessions?
Check out our products by downloading a Free Trial or Buying Online.

Q: What's CodeRage?

A: Hosted on the Embarcadero Developer Network, CodeRage is four full days of 100% online technical sessions focused on software development and data management issues which you can attend from wherever you like to log in. It’s bringing you top industry speakers, technologists, and industry practitioners to present on a wide variety of developer topics, a raging confluence of conveniently-delivered information you can’t get anywhere else. And it’s FREE!

CodeRage 4 includes sessions covering Embarcadero products such as C++Builder®, Delphi®, Delphi® for PHP, Delphi Prism, InterBase® SMP, JBuilder® and RAD Studio. You’ll even find sessions on our award winning database products included in the All-Access suite as well!

Here’s what you’ll get from CodeRage:

More than 90 FREE technical sessions led by industry and Embarcadero product experts
An interactive chat area to converse with other software development professionals around the globe, working hard on the same technologies you do!
Gain knowledge about optimizing your use of the world’s leading software development and database management tools from Embarcadero Technologies.
Boost your development skills by learning from your peers on their best tips, tricks and processes for software development.
Visit the virtual exhibit hall – see all the new HOT products out there

Q: How Do I Register?

A: Easy! Simply click the button below to sign up for any or ALL of the education and training session days.

Q: Why CodeRage?

A: There’s so much you have to know, so much you have to do, and you’re constantly being challenged to keep up with less – less time, less money, less training, and even less staff. CodeRage strips away the marketing and serves up meaty, real-world technical sessions designed to provide you with information you can put to work immediately in your environment. Plus, CodeRage delivers it to you in the most efficient manner possible – online. Attend the live sessions and interact with session leaders and your peers, or if you miss a session, you can return any time for a video replay version at your convenience.

Embarcadero Technologies Previews RAD Studio 2010 Touch and Gesture Capabilities

2009-08-11T11:22:00.000-07:00

Aug 11, 2009 03:00 ET

Sneak Peek: Embarcadero Technologies Previews RAD Studio 2010 Touch and Gesture Capabilities

Continued Innovation of Delphi Meets the Latest User Needs From Application Development

SAN FRANCISCO, CA--(Marketwire - August 11, 2009) - Embarcadero Technologies, a provider of database tools and developer software today, announced the second of three Embarcadero® RAD Studio 2010 sneak previews. The second sneak preview showcases how RAD Studio 2010 enables developers to build touch based GUI, tablet, touchpad and kiosk applications with a flexible touch enabled framework. New features include the ability to:

Create gesture and touch enabled applications in just a few easy steps
Get a quick start with more than 30 included gestures like left, right, up, down, scratch-out, and interactive multi-touch gestures like pan, zoom and rotate
Use the VCL Gesture Designer to visually add your own custom gestures at the component level
Use the virtual touch, multi-locale and multi-language keyboard for on- screen input
Upgrade existing Delphi and C++Builder applications to add support for touch and gesture input with little or no additional coding

The touch development support in RAD Studio 2010 is unique in that it seamlessly supports multiple versions of Windows including Windows 2000, XP, Vista and Windows 7; and works with a variety of inputs including single and multi-touch screens, pen and mouse.

"Touch is now a reality and can deliver far more interactive user experiences. From kiosks and Point of Sale to the iPhone and Windows 7, enabling gestures into every application is becoming a key competitive advantage as consumers and businesses recognize the benefits of natural input," said Michael Swindell, vice president of products, Embarcadero Technologies. "With the upcoming launch of Delphi and C++Builder 2010, Embarcadero is providing a simple method for enabling touch and gestures in any application that can run on multiple Windows OSes. We are continuing to make Delphi the leading language and platform for interactive user focused applications."

The gesture enhancements will benefit users of Embarcadero® All-Access™ with the upcoming versions of Delphi and C++Builder. Embarcadero All-Access enables customers to select from one of four All-Access levels providing on-demand access to the entire Embarcadero tool chest.

To view the latest sneak peek blogs and videos on RAD Studio 2010, visit www.embarcadero.com/rad-studio-2010.

About Embarcadero Technologies

InterBase& Firebird Support for Embarcadero Change Manager

2009-08-10T15:56:00.000-07:00

http://bit.ly/vBJ5K, Sneak Peek Video! The upcoming release of Change Manager 5.1.1 offers full support for InterBase 2007, 2009 and Firebird 1.5 and 2.0.

Watch Change Manager browse InterBase objects, run queries, compare schema objects, generate sync scripts, and run data compare jobs between InterBase and Firebird with auto-synchronization and data masking options.

RADically Reduce Development Time with RAD Studio 2010

2009-08-06T10:40:00.001-07:00

This first sneak preview showcases the integrated development environment (IDE) enhancements in RAD Studio 2010, some of the more than 120 that improve developer experience and productivity.

New features include:

IDE Insight – a timesaving tool to easily find files, components, features and settings using simple keystrokes and search terms
Code Formatter – to implement consistent coding styles with minimal effort
Class Explorer – for a configurable hierarchical view of class libraries throughout a project and enabling fast navigation to declarations and implementations and now available for C++Builder
Data Visualizers – that make debugging easier by displaying visual representations of data in definable forms
Debugger Thread Control – to freeze, thaw and isolate individual threads within applications during debugging to track down problems faster

Coming August 11, 2009, Building Touch and Gesture Enabled Apps Preview

Fast path to 2010

Buy Delphi 2009, C++Builder 2009 or RAD Studio 2009 plus Maintenance and you'll automatically get version 2010 when it is available. Plus, if you buy now you'll get another tool free!

Embarcadero Technologies Previews Delphi and C++Builder IDE Enhancements

2009-08-04T11:24:00.001-07:00

Embarcadero Demonstrates Its Continued R&D Investment and Innovation in the RAD IDE Business

SAN FRANCISCO—(BUSINESS WIRE)--Embarcadero Technologies, a provider of database tools and developer software, today announced the first of three Embarcadero^®RAD Studio 2010 sneak previews. The first sneak preview showcases the integrated development environment (IDE) enhancements in the new release, some of the more than 120 that improve developer experience and productivity. New features include:

IDE Insight – a timesaving tool to easily find files, components, features and settings using simple keystrokes and search terms
Code Formatter – to implement consistent coding styles with minimal effort
Class Explorer – for a configurable hierarchical view of class libraries throughout a project and enabling fast navigation to declarations and implementations and now available for C++Builder
Data Visualizers – that make debugging easier by displaying visual representations of data in definable forms
Debugger Thread Control – to freeze, thaw and isolate individual threads within applications during debugging to track down problems faster

“The productivity gains from these enhancements will save developers time as they find files easier and understand code better,” said Michael Swindell, vice president of products, Embarcadero Technologies. “By increasing productivity, Embarcadero is helping developers to meet the challenging business demands, faster and with increased innovation and understanding.”

The IDE enhancements will benefit Embarcadero^® All-Access™ with the upcoming versions of Delphi and C++Builder as well as Delphi 2009 and 2007 added into the version mix and accessible from within the All-Access client. Embarcadero All-Access enables customers to select from one of four All-Access levels providing on-demand access to the entire Embarcadero tool chest.

The Borland and CodeGear IDE tools business lives on with Embarcadero’s strong commitment to continued innovation in the product roadmap. Throughout August, Embarcadero will be showcasing sneak previews to show what’s in store for RAD Studio 2010 with its new 2010 versions of Delphi, C++Builder and Delphi Prism™. To view the latest sneak peek blogs and videos on RAD Studio 2010, visit www.embarcadero.com/rad-studio-2010.

About Embarcadero Technologies

Embarcadero adds Windows 7 multi-touch to RAD tools

2009-07-28T16:29:00.001-07:00

Great article from SD Times, by David Worthington

Database and software development tool maker Embarcadero will fully support the Windows 7 API and multi-touch technology in upcoming versions of its rapid application development (RAD) products.

Embarcadero's C++Builder, a RAD C++ development environment for Windows, along with the Delphi RAD Visual development environment for Windows software and database applications, will have interfaces to work with the APIs, said David Intersimone, the company's vice president of developer relations and chief evangelist.

Both products will have a gesture management component for Windows 7 that will abstract out its multi-touch capabilities from the Windows API to make it easier for developers to use those features in their applications, he said.

"Developers drop it down on any form in an application, and it becomes gesture-enabled. They just set properties and hook on the gesture event that takes place," Intersimone said. Developers can also create custom gestures to override predefined ones, he added.

The gesture manager also supports single touch for older touch-based systems, such as kiosk screens, and can use a standard mouse in replace of a finger. Older touch-based systems lack Windows 7's touch-screen technology and treat gestures as mouse input, he explained.

Microsoft released Windows 7 to manufacturing on July 22. Embarcadero must wait until Microsoft finalizes the Windows 7 software development kit before it can finalize its products, Intersimone said. The SDK usually ships a few weeks after Windows goes RTM, he added. He would not provide a timeframe for the products' availability.

ARTS Leverages Embarcadero’s ER/Studio to Build Industry-Standard Data Models and XML Schemas

2009-07-27T16:14:00.001-07:00

Washington, July 27, 2009–The Association for Retail Technology Standards, the standards division of the National Retail Federation, announced today that it is adopting Embarcadero Technologies’ award-winning suite of database software tools, including its ER/Studio Enterprise data modeling tool, DBArtisan database administration tool, and Change Manager database change management tool. ARTS will use the tools to build industry-standard data models and XML schemas for the retail industry and to maintain its existing library of 17 schemas associated with its operational and warehouse models.

“Through our agreement with Embarcadero, we will now have the optimum tools to develop new data models and XML standards as well as enhance what we already have in place,” said Richard Mader, executive director of ARTS. “We’ve heard loud and clear from our volunteer committee that they could benefit from tools that allow for multiple concurrent users and that generate formats which are compatible with other modeling tools. Now we’re able to answer that call.”

“We’ve invested significant time and effort into building a rich collaborative environment to support the worldwide base of ARTS members who contribute to the development of retail technology standards,” said Kirstin H. Wright, Chief Visionary Officer for Retail Anywhere and chair of the ARTS Data Model Committee. “The Embarcadero toolset will support this effort by enabling us to effectively harness our richest resource, our members, and make efficient use of their valuable time to build ARTS standards bigger, better and faster.”

“ARTS delivers a great service to its members by offering them valuable data model templates and XML structures that give them a head-start on their retail systems projects,” said Jason Tiret, director of modeling and design solutions, Embarcadero Technologies. “Our tools will help ARTS continue to advance their standards efforts and, with features like the Repository included with ER/Studio, its global committee members can better collaborate on the ARTS Retail Data Model.”

The ARTS Retail Data Model, currently in version 6.0, is in use around the world, supporting a full range of computer applications to operate retail businesses across multiple segments such as Shell International Petroleum Company, McDonalds, Nike and many others.

ARTS expects to fully convert its data models to ER/Studio by the end of July. All future versions of the Data Model beyond 6.0 will be developed in ER/Studio, but will also be available to members using other tools.

The Association for Retail Technology Standards (ARTS) is an international membership organization dedicated to reducing the costs of technology through standards. Since 1993, ARTS has been delivering application standards exclusively to the retail industry. ARTS has four standards: The Standard Relational Data Model, UnifiedPOS, IXRetail and the Standard Requests for Proposal. Membership is open to all members of the international technology community- retailers from all industry segments, application developers and hardware companies. www.nrf-arts.org.

Buy One Get One Free | Database Tools & Developer Software

2009-07-24T17:06:00.000-07:00

An Offer This Good Won't Last Forever. This One Ends August 24, 2009.

It’s simple – purchase any qualifying Embarcadero product and select another tool FREE. You can choose from over 16 of Embarcadero’s industry-leading, multi-platform database and application development tools, including DBArtisan®, ER/Studio®, Rapid SQL®, DB Optimizer®, and more.

Not sure what product you want for free? Visit the interactive promo information pageand click on the “What Can I Get For Free” link to access our easy, online tool to explore and decide.

Create your own perfect combination:

Buy DBArtisan – get a free copy of Embarcadero® Change Manager™ to simplify database change management
Buy ER/Studio – get a free copy of Rapid SQL to speed database prototyping and development
Buy Rapid SQL – get a free copy of JBuilder®, the highest-rated, enterprise-class Java IDE for building Java applications

Whatever your choice may be, there has never been a better opportunity to get the tools you need to design, build, and run your systems better while minimizing the impact to your software budget.

Get More. Do More. For Less. But act quickly! Offer ends August 24, 2009.

The 5 Static Code Audits every developer should know and use

2009-07-22T16:42:00.000-07:00

By Mike Rozlog, Network World, 07/23/09

In today’s competitive market and economy, developers need every tool they can get to increase productivity, reduce cost and lower maintenance while ensuring proper execution in production. One of the more under utilized developer tools is static software audits.

The concept of static analysis has been around for years, and over the past few years tools to evaluate and diagnose the style of the code have matured. There are hundreds of software audits available to developers today in almost any language. These audits can isolate poor coding practices in various areas like Arrays, Loops, Coding Style, Design Issues, Duplicate Code, Naming Style, Performance, and many others. Inside each one of those top-level classifications is another full set of audits to be used by developers or their teams.

A quick word of caution, using audits can cause audit paralysis where the developers get overwhelmed by the tool reporting too many things to fix. I once looked at a 200,000 line application, small by today’s standards, and ran the full complement of 200+ audits. The report basically stated that I had over 350,000 violations that needed to be fixed. What, where, how… overwhelming!

One key to successful audit usage is defining a limited set of audits. This is usually different for every developer or team. Before embarking on an audit hunt, the developers should come to a common-goal regarding what they are trying to fix or solve. This takes a few minutes or in some cases hours, but the time is well worth it.

I always recommend developers and teams start small, pick a set of limited audits that can be used to fix various common issues and give a great return. It should be noted that before engaging in an audit hunt that the developers already follow common practices like SCM, Unit Testing, and hopefully a QA process.

The great thing about audits is they give information about code and how it is constructed. Just because the report states that line 100323 has an anomaly, it does not necessarily mean that a) it is a true problem, or b) it will actually cause a problem. A good tool should give the ability to mark a reported problem as verified; this can be done in comments or something to let the tool know that the area has been reviewed and is OK to continue without modification.

So when do you use audits? I recommend audits be run every single night or during an integration build to ensure good form, especially if the code is being developed from scratch or is a new project. I believe audits should be run at least once when performing Software Archeology on existing code, and should be run all the time during a refactoring process.

The five audits that I’m going to focus on are Numerical Literal in code, String Literal, god Method, Shotgun Surgery and Duplicate Code. When I present these to companies they always look at me and say the same thing, “Why those five?” There are many reasons but in general, once they are explained, they are easy to understand and at the same time they have real benefit.

Numerical Literal in Code:

For the masses that read Martin Fowler’s awesome book “Refactoring” this audit was named “Magic Number” refactor. However, for me this is one of the simplest refactoring methods to learn and understand.

We have all written code like:
    double salaryCalc(double salary){
      return salary * 1.34564333721
    }
    C++

Then two months later, we are asked to update the salaryCalc method and when they review the code they become stumped. Most likely they can not remember or were not involved in the original writing of the method to know what 1.34564333721 represents. This can become a maintenance nightmare, especially if the developers you work with don’t put a lot of comments in the code they are working on.

Instead of using a numeric literal, it would be better to replace that number with a symbolic constant. This way a meaningful name can be given to the number, as an example:
    double salaryCalc(double salary){
      return salary * BONUS
    }
    static final double BONUS = 1.34564333721
    C++

Now when the developers review the code, at a very minimum they should know what 1.34564333721 is the bonus for the calculation.

Again if you are doing refactoring, the unit test should not have to change and the outcome should be exactly the same when the refactor is complete.

String Literal:

We all know there are times when time is of the essence, and we have to make changes to code and get it into production as soon as possible. String literals just happen. This audit is especially nice when you need to internationalize the software, or have already done that task. It should be run very often and all new occurrences should be remediated as soon as they are found. Just like the audits discussed in the paper, the unit tests should not change and the outcome should stay the same.

This would be incorrect:
public const helloWorldMessage : String = ‘Hello World!’;
Delphi

This would be correct:

    Public const helloWorldMessage : String =
          resourceManager.GetString(‘msg.helloworld’);
    Delphi

This method would retrieve the helloWorldMessage string from a resource bundle that could be changed outside of the application and corrected without having to recompile.

god Method:

The god ‘X’ audits, where ‘X’ is equal to Method, Class, or Package are great checks on good object design. This audit does more than just look at the code and spit out that it should be done a better way, as with to two above audits.

The overview for this audit will be the god Method; the simple way to explain it is that you have a class, the class contains 50 methods, however only 1 method appears to be doing all the work. This method would be marked as a god Method.

By the way, most god ‘X’ situations do not start out that way. In the case of god Methods, they normally start out as simple normal methods but over time as more functionality gets added and the method has more responsibilities assigned to it, it grows and grows and eventually it becomes a god Method.

So what calculations are used to figure out if a method is doing more work than other methods? The usual calculation revolves around three major audits and a set of metrics to determine its status. The three audits used include Long Methods, Long Parameters, and Switch statements. The 4 basic metrics used include; Line of Code (LOC), Number of Parameters (NOP), Number of Local Variables (NOLV), and Maximum Number of Branches (MNOB).

By putting those numbers together you can start to see how the calculation works. Long Methods usually mean more than one operation is being performed, Long Parameters are hard to understand, and Switch statements mean a lot of different paths through the code. By adding in the metrics LOC per method compared to other methods and then verifying the NOP, NOLV, and MNOB, it can calculate what a god Method is and what is not.

So what do you do once you have isolated a god Method? There are a number of refactors that could occur, like Extract Method, Introduce Parameter Object, and many others. The idea is to make sure the method is only doing the work that the method was supposed to do in the first place. As an example, having a method that calculates the salary and updates the salary history, generates salary reports, and calculates taxes all in one single method may not be the best approach. Plus, from a simple maintenance perspective, separation is going to make that job much easier.

Shotgun Surgery:

This audit is one of my favorite audits, not just because of the cool name, but because this audit can save a lot of time. Like the god ‘X’ audits, this method also uses metrics to calculate its results.

I like to explain shotgun surgery this way; ever isolate the one method with one line of code that needs to be modified? You know in your developer heart that when you make the change to that one line of code that you will get to leave the office early, get to have dinner with the family, get to watch your favorite T.V. show, and maybe, just maybe, get to go to bed early! However, you change the one line of code in the one method, run unit tests it passes, put it in production… you don’t get to go home until 3:00 am, your spouse and kids are upset and your manager is really mad for breaking production.

However, if you would have used the shotgun surgery audit, the bad stuff may not have had to happen. This is because the audit basically looks at the number of places in your code that is relying on that one method. Meaning that you will know that one line change is going to affect the entire code base and you better take a step back before actually changing that line.

The two metrics that are used to help calculate a shotgun surgery method are Changing Methods (CM) and Changing Classes (ChC). The changing methods audit is really the number of methods that are associated or relying on the particular method, and the changing classes is the number of classes that is also affected by changing the method. So you can think of the shotgun surgery audit as a mini-method-dependency-checker.

So if you have a method that is reported to have shotgun surgery what should you do? Simple. Slow down… look a little deeper into the code, find the dependencies and review what the proposed change would do to the system. The extra time will be paid back many times over with the re-work that will not have to be done.

Duplicate code:

There are many days I believe Copy/Paste should be banished from our editors. The amount of times we use this feature in our code is astounding. Sometimes I refer to the process as Snarf and Barf, because it takes no time to execute and no real thought behind it. This leads too many of us (including myself) to copy bad code and paste it all over the place.

This leads to many problems, the biggest being a maintenance nightmare. Think of how many times we copy five or 10 lines of code and put that same code in the next method, in another method, and so on. Then we change the second method just a little for this one border case, then the next, how do you keep track?

Using this audit you should be able to find many of the areas that this occurs in. Many tools out there today state that 10 lines or more have to be duplicated before the audit returns a true. That is personally way too high, especially if the tool you use has the ability to check for duplicates in Conditionals and Constructors. I would recommend setting the number down to three to five lines.

Once the developer has isolated the duplicates, a couple of standard refactoring methods can be applied, usually Extract Method, or Pull Up Field will do the trick.

So an example maybe an IF statement like:
    if (int x=0; x< 100; x++{
       //other statements
       someValue = 10;
    } else {
       //other statements
       someValue = 10;
    }
    Java

Could be written as:
    if (int x=0; x < 100; x++{
       //other statements
    } else {
       //other statements
    }
       someValue = 10;
    Java

The over-simplified example highlights it perfectly; the someValue was going to get changed to 10 every time so it may as well be changed only once.

There are a lot of audits out there today; there are most likely audits for almost anything we can think of. Remember, when starting with audits to start slow, pick a couple that you believe will give good feedback and have a potential for an easy payback and you should be ready to go.

Audits are one of those great tools that many developers seem to neglect or forget about. Take the time to find a couple and hopefully you will be able to produce better software in less time.

About the author: Rozlog is the senior director of Java solutions for Embarcadero Technologies. His latest book, a collaboration, is Mastering JBuilder from John Wiley & Sons, Inc. He can be reached at michael.rozlog@embarcadero.com.

IT's Challenge: Systemwide Optimization or Bust

2009-07-22T13:48:00.000-07:00

Empowered with the right tools, IT can optimize application and database performance.

by Greg Nerpouni

The development of database-backed applications continues to accelerate despite shrinking IT budgets, and the distinct separation of duties between database professionals and application developers continues to blur. With DBAs becoming more focused on meeting production service level agreements (SLAs), application developers -- who are fluent in languages such as Java and C++, but admittedly not in SQL -- are being forced to pick up the slack and write their own SQL.

Read the full version by clicking the thumbnail below...

Embarcadero empowers software developers and database professionals with award-winning tools to design, build, optimize, and run software applications and databases across multiple platforms and programming languages. With the acquisition of CodeGear™ from Borland in 2008, Embarcadero now serves more than three million professionals worldwide with IDEs and database tools that dramatically simplify and accelerate development. Embarcadero’s tools are used in the most demanding vertical industries and by 90 of the Fortune 100 worldwide.

Data Modeling Tools Compared: Embarcadero ER/Studio v. Erwin

2009-07-21T11:44:00.001-07:00

More and more companies are using data modeling to respond to changing business conditions, reduce data redundancy and comply with regulatory standards. But which data modeling tool can deliver the advanced features that make working with even the most complex data models more accurate and reliable? Which tool makes it easier to collaborate across the enterprise? Which vendor is committed to aggressively advancing your data modeling tools and providing you with direct-to-vendor support?

This Podcast will compare Embarcadero® ER/Studio® with CA ERwin and give an overview of how advanced data modeling tools, backed by world-class vendor support, lets you benefit from:

Improved productivity with superior auto layout and model navigation
More flexible design layers with separate, but integrated logical and physical models
Improved comprehension and knowledge sharing with better reporting and communication capabilities
Improved standards compliance and component reuse
Customizable XSD Generation and Visual Data Lineage
Comprehensive support
Flexible licensing options that dramatically reduce your total cost of ownership

Interested in this topic, but prefer alternative content formats? Try:

Webcast: Don't Fight Your Data Modeling Tool: Migrate from CA Erwin to Embarcadero ER/Studio

Bridging the Gap Between Database Administrators (DBAs) & Database Developers

2009-07-20T13:37:00.000-07:00

Bridging the Gap

The transparent gap between Database Administrators (DBAs) and Database Developers (DBDs) has existed for years, however there has not been much discussion surrounding their relationship. Embarcadero Technologies recently held an event for customers, partners, press and analysts to debate the chasm developing between DBAs and database developers. The discussion focused on what is causing this chasm; the problems associated with it and the solution.

We hope you'll take a few minutes and listen to each of the podcasts a four part series.

Part 1 of 4: Communication styles between DBAs and DBDs

In this introduction we discuss the anthropology of database administration. The panel looks to gain an understanding of the relationship between Database Administrator (DBA) and Database Developer groups, how to help them develop better communication, and what are the issues surrounding these efforts.

Part 2 of 4: Working In a Silo

Developers tend to be work in an isolated environment. Despite working in a silo, DBAs and Developers do feel the need to exchange valuable information on a consistent basis. The panel discusses how silos adversely affect businesses and looks at potential solutions.

Park 3 of 4: How Does The Economy Affect Database Professionals?

Today’s credit crunch is affecting the business of the database. The panel discusses new ways of working, communicating, and collaborating between Developers and DBA. Additionally, it examines the new roles of Developers and the need for them to understand wider business objectives beyond their own roles.

Part 4 of 4: The All Access Toolkit for Database Professionals

Embarcadero All-Access provides all the application development and database tools you need-when you need them-across all major platforms, frameworks, and programming languages. In this discussion the panel explores how this single, cost-effective toolbox solution can bridge the gap between Developers and DBAs.

The Smart Way To Manage Database Changes

2009-07-15T12:19:00.001-07:00

Please join us for a live webinar event, What’s New in Change Manager 5.1, and find out about features like data masking and how to automatically capture schema snapshots to quickly identify changes and correct problems in less time. Learn techniques on how to compare live databases or archives to track and report on change.

Change Manager offers:

Schema “archive” capture, compare and synchronization
Data compare and synchronization with custom mapping features
Archive and compare database configuration settings
Advanced alter script generation; handles object dependencies and preserves data
Full Unicode Support
Source Code Control (SCC) Integration
Command-line API for scheduling jobs and event notification
Data masking with shuffling and randomization

Data Modeling Tools Beta Software | ER/Studio 8.5

2009-07-10T16:33:00.001-07:00

Embarcadero ER/Studio, an industry-leading data modeling tool, helps you discover, document, and re-use data assets. For the first time ever Embarcadero Technologies has combined the beta cycles of ER/Studio, EA/Studio and Portal. Sign-up today: http://beta.embarcadero.com

As youll see the ER/Studio Enterprise edition is a more comprehensive modeling suite to suit not only data modeling, but business process modeling and software/UML modeling as well. This beta is now available and go to beta.embarcadero.com if you want to check it out. Embarcadero empowers software developers and database professionals with award-winning tools to design, build, optimize, and run software applications and databases across multiple platforms and programming languages. With the acquisition of CodeGear™ from Borland in 2008, Embarcadero now serves more than three million professionals worldwide with IDEs and database tools that dramatically simplify and accelerate development. Embarcadero’s tools are used in the most demanding vertical industries and by 90 of the Fortune 100 worldwide.

Buy One Get One Free From Embarcadero Technologies

2009-07-09T16:51:00.001-07:00

Get More. Do More. For Less!

For a limited time, with each Embarcadero product you buy, you can choose another product from Embarcadero’s vast portfolio of multi-platform application development and database tools—FREE!*

This Buy One, Get Free offer isn’t just about getting more. It’s about getting the tools you need so you can design, build, and run things better. And for a limited time, you can do it for less!

Act now! This special offer ends August 24, 2009.

Purchase a qualifying product, receive coupon for free product.

Need Help Deciding? Use the product selector guide below to learn more about our products.

Install and Register purchased product. How do I install and register?

What Can I Get for Free? Use the qualifying product selector tool to find out!.

Redeem Your FREE Product Coupon(s)

Try CodeGear RAD Studio For Free: Try the Best in App Development Today!

2009-07-08T16:20:00.001-07:00

Download the CodeGear RAD Studio 2009 Trial now and get started

Download the RAD Studio 2009 trial

Install and register the trial

Download the Delphi 2009 Handbook(note: the download link will work after you've registered the RAD Studio trial)

The Delphi 2009 Handbook by Marco Cantu

Get the Delphi 2009 Handbook free:

The Delphi 2009 Handbook covers all the new features of Delphi 2009, from Unicode support to generics, from anonymous methods to other language enhancements, from new IDE features to the Ribbon control, from Vista-enabled controls to DataSnap 2009.

If you've already tried just one part of the studio like Delphi, C++Builder or Delphi Prism, now is a great time to experience the complete RAD Studio that supports RAD native Windows development in both Delphi and C++ languages as well as .NET and ASP.NET development with new Delphi Prism; plus the Blackfish SQL database. CodeGear RAD Studio includes:

Delphi

Delphi Prism

C++Builder

Benefits of A Strong Quality Assurance Process in Software Development

2009-07-08T15:55:00.001-07:00

Chris Pattinson, Director of Quality Assurance, spoke to us this week regarding his role at Embarcadero Technologies – a database tools and developer software company. After watching the video I hope you'll read an excerpt from a blog post Chris recently wrote (July 2009).

Software quality assurance (SQA) consists of a means of monitoring the software engineering processes and methods used to ensure quality. The methods by which this is accomplished are many and varied, and may include ensuring conformance to one or more standards, such as ISO 9000 or CMMI.

Why Quality Assurance?

I’ve now had almost a decade in the Quality Assurance field of software development, and while all folks understand the importance of testing, the understanding and measuring of the real value of a quality assurance organization can be difficult to determine.

From my personal view, a well run quality organization achieves three majors goals:

Visibility
Control
Reduces Development Debt incurred by Bugs

By visibility, the more mature the testing organization is, the faster and more effectively problems are found and the impact of problems are understood. When a bug is reported, a mature organization can analyze the frequency and impact of such an issue, then once it’s analyzed create an effective automated test to ensure that once the issue is fixed, it stays fixed.

Visibility is more then just detecting the bug as well - the requirement for a feature may be ambiguous or incomplete leading to inefficiencies in development. And then other processes such as code reviews, project planning, and release processes could all have areas that if improved, not only ensure a product is shipped of good quality but that the process to do so is lean, mean and very effective - less waste of one of the most precious resources : Time.

Control is achieved by clearly defined milestones and acceptance criteria to validate that milestone. It’s easy to say you have your first Beta build with no qualifications, however if you state the beta build needs to have certain functionality and bug thresholds, then you can ensure the team aims for those goals and can keep a project ‘health’ in good shape. You can also ensure that when you release a product to market, you clearly understand it’s state and can more confidently predict revenue. Also, public beta’s advertise how your organization cares about a product, and customers can feel part of the development process - as well as help other customers learn and use the product.

QA in itself does not fix a product - however QA ENABLES the R&D team to fix a product and better meet a customer’s needs. And with highly visible test systems that run frequently, this adds huge value to R&D - the sooner a bug is detected the easier it is to fix.

Now, the first two factors are hard to measure. Development Debt can be measured on the time it takes for developers to work on bug fixing during a product cycle. This work can be measured against customer satisfaction to understand the development cost of bugs to achieve certain satisfaction levels. A well run development process with mature quality organization can be truly agile and spend more time on features, and less on bug fixing since the cost of fixing a bug found quickly after introduced is hugely less then found later.

Take the simple scenario - an engineer modifies a feature and a manual tester looks at it, and certifies it’s ok. However a bug now occurs in another feature that depended on a property that was modified and this other feature wasn’t tested. Worst case, the customer finds the issue weeks or months later after many other code changes - the time to investigate, and the dependencies of OTHER code on this initial change would typically cause a lot of work and headaches for both R&D and QA, ultimately making it hard to fix the issue without causing OTHER side-effects.

Ultimately, R&D ‘feels’ less work was done, however if the issue was caught and fixed, the Development Debt is less for the next release, meaning more exciting features . It’s clear how this is a huge benefit of a well run QA organization.

There are other advantages too - once you have visibility you can find opportunities for new features and understand what the customer is really asking for, not what you are assuming they are asking for. You may find that you thought customers always use your product in one way, or one feature that is really important to them. You may also find areas in the development process that if you improve, dramatically improve overall team productivity.

What’s New in Change Manager 5.1

2009-07-07T17:24:00.000-07:00

TECHNICAL WEBINAR

How do you track and report on changes throughout your database environment? Roll out application updates? Comply with database audit and reporting requirements or protect data privacy? Or the real kicker… database performance tanked and it’s because someone tweaked the schema in Production and now YOU have to search through schema archives to find the problem and roll it back… ASAP.

The Smart Way To Manage Database Changes
Please join us for a live webinar event, What’s New in Change Manager 5.1, and find out how to automatically capture schema “snapshots” to quickly identify changes and correct problems in less time; compare live databases or archives to track and report on change; generate change scripts; compare, validate and synchronize schema and data within or across database platforms; and monitor database settings to ensure compliance with regulations and company policies.

And NEW in Change Manager® 5.1, you can:

Protect Data Privacy - Data masking features shuffle or randomize columns to de-identify data and then quickly migrate the masked data from Production into Test, QA or Dev environments
Migrate schemas and manage change across DBMS environments - cross-DBMS schema compare and synch between Oracle <> SQL Server and Sybase ASE <> SQL Server
Go Global – with full Unicode character support

Embarcadero Change Manager is the only change management tool that covers data, schema, and configuration management, and supports four major DBMS platforms (IBM® DB2® for LUW, Microsoft® SQL Server, Oracle®, and Sybase®) – all from a single interface.

Limited Attendance. Register today!

July 16, 2009

11:00 AM PDT / 2:00 PM EDT

Have a question?
Give us a call
1-888-233-2224 or

Embarcadero Gains Strong Momentum for Industry's First On-Demand, Multi-Platform Tool Chest: Embarcadero All-Access

2009-07-01T12:48:00.001-07:00

Analyst and Customer Feedback Highlights Success of New Licensing Model That Provides Software and Database Professionals With a Comprehensive On-Demand Tool Chest

SAN FRANCISCO, CA--(Marketwire - July 1, 2009) - Embarcadero Technologies, Inc. today reported strong momentum following the launch of Embarcadero All-Access, the industry's first comprehensive, multi-platform tooling solution that provides software on-demand. Embarcadero All-Access provides application developers, architects and database professionals with cost-effective access to the tools they need to design, build and run software applications and database systems across all of the most common platforms and programming languages.

"At times when IT budgets face considerable constraints, user organizations are more inclined to reduce costs by purchasing suites with broader functionality rather than individual best-of-breed tools. Embarcadero's All-Access initiative is well-timed to appeal to organizations that are looking to reduce costs, as well as simplify their license arrangements," said Rob Hailstone, software infrastructure practice director, Butler Group. "Embarcadero seems to have achieved a nice balance with the simplicity of license management together with sufficient options to appeal to a broad set of user requirements."

John Rosemeyer, manager of Oracle Information Architecture at Orange Lake, a family of premier resorts and country clubs, agrees that All-Access is ideally timed, as IT enters an era in which roles are being broadened and redefined.

"The new DBA role includes architecting databases, supporting databases, gathering business requirements, defining work flow solutions to business and automated processes, programming SQL-based procedures, altering databases, providing performance tuning, and managing the database source code throughout development, test and production environments," said Rosemeyer. "Embarcadero All-Access does an outstanding job of having a suite of tools to enable a DBA to effectively meet the demands of today's IT industry."

As proof of Embarcadero's commitment to meeting the ongoing needs of its customers, the company has already expanded All-Access to include J Optimizer, a new Java profiling and performance optimization product introduced in March. Further additions to the All-Access tool chest are Delphi® 2007 and C++Builder® 2007, which accompany the latest 2009 versions already included in All-Access. With the addition of these popular older editions of Embarcadero development tools, customers who want the benefits of All-Access but are not yet ready to make the move to Delphi 2009 will find All-Access an ideal platform on which to make both this and future transitions.

"We wanted to empower our customers to get far more value for their tools investments, both now, in the current economic climate, and in the future," said Wayne Williams, CEO of Embarcadero Technologies. "Embarcadero All-Access is accomplishing this by changing the way people acquire, access and manage their software tools. Now, anyone in software or database development or management has immediate access to the largest collection of premium tools in the industry, at a price that fits within their budget."

For a limited time, Embarcadero is offering special upgrade pricing for All-Access from a selected set of competitive products, in addition to offering upgrade pricing to existing Embarcadero customers. It is now even easier for users to experience the benefits of All-Access, with a free trial download at: http://downloads.embarcadero.com/free/all_access.

About Embarcadero Technologies

An Unprecedented Offer! Two Tools for the Price of One

2009-06-30T14:47:00.000-07:00

Get More. Do More. For Less.

Limited-Time Offer. Ends August 24, 2009 For a limited time, you can choose a second tool FREE when you buy one of Embarcadero’s industry-leading database tools, including DBArtisan^®, ER/Studio^®, Rapid SQL^®, and more. Choose from over 16 award winning database and application development, design, management and testing tools. Now is your chance to extend your tools portfolio to support your expanding role. Finally, you won’t have to choose between one tool and another to fit your budget. Your toughest choice may be which tool to select for free!

Act quickly! Offer ends August 24, 2009. Learn more.

Embarcadero® All-Access™ Gets a Boost with Latest Database Change Management Tool

2009-06-24T15:57:00.001-07:00

Embarcadero Change Manager™ 5.1 features data masking, full Unicode support and cross-DBMS schema compare.

SAN FRANCISCO – June 24, 2009 – Embarcadero Technologies is increasing the value of its All-Access tool chest with a new version of its popular database change management software. Released today, Change Manager 5.1 helps database administrators (DBAs) and developers by automating complex database change management tasks, resulting in more streamlined development cycles and fewer errors and ensuring overall database availability, performance and compliance.

Change Manager is available as a standalone tool or as part of All-Access, a single cost-effective tool chest that unlocks all of Embarcadero’s multi-platform application development and database tools. Change Manager supports IBM® DB2® for LUW, Microsoft® SQL Server, Oracle® and Sybase® from a single user interface.

New with Change Manager 5.1 is data masking, a function that helps data managers comply with data privacy legislation and protect personally identifiable information (PII) by de-identifying sensitive data from the production environment before it moves that data into the development, test or QA environments. Replacing PII data with a realistic representation produces the best testing results so developers and QA engineers can verify the application code will perform as expected in production. It can also reduce development cycles.

“It is critical for developers and QA engineers to test with realistic data, but data obfuscation products are expensive and often add time-consuming cycles to the development process. What has been missing until now is a data masking tool that works within the database change management process,” said Greg Nerpouni, Embarcadero’s senior product manager of developer solutions. “With Change Manager 5.1, we’re delivering a data masking solution that is built into the database change management cycle to facilitate collaboration and, at the same time, cut costs and development cycles by automating processes that are otherwise done by hand.”

For DBAs faced with the complicated task of managing changes between DBMS platforms, Change Manager 5.1 supports schema compare and synchronization between Oracle and SQL Server and between Sybase and SQL Server.

Other new features available in Change Manager 5.1 include Unicode support for internalization, data movement with auto-synchronization, data comparison job history tracking and enhanced project support with Source Code Control (SCC) integration.

Availability and Pricing
Change Manager 5.1 is now available worldwide. For more information and pricing, please visit www.embarcadero.com. As with all Embarcadero products, Change Manager is also available as part of the Embarcadero All-Access tool chest.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

###

Upgrade Delphi 2009 & Develop Applications Faster!

2009-06-22T11:36:00.000-07:00

Upgrade to Delphi 2009 or C++Builder 2009 by June 26th 2009 and we'll fulfill your order with CodeGear RAD Studio 2009 at no extra charge.

There has never been a better time to migrate your applications to Delphi 2009 or C++Builder 2009. Expand into new markets, deliver updated versions and features of your own applications.

Build applications that handle global data with ease using new Unicode support throughout the IDE and VCL
Move your code into the future with the addition of generics and anonymous methods to the Delphi language
Get new insight into your database structures with data modeling and visualization in the all new Delphi and C++Builder Architect Edition
A powerful, reusable, and extendable visual component library with thousands of custom third-party components available for even the most specialized tasks
Plus, with multiple database software features, including Embarcadero® DataSnap® technology, you can rapidly build ultra-high performance, data- driven apps that connect to all your data across multiple databases and tiers.

New resources available to help you migrate to Delphi 2009 and C++Builder 2009

No matter which version of Delphi you are using, you can learn about cool
new things from this white paper - Reasons to Migrate from Delphi 7 to Delphi 2009
Online Webinar "Migrating Delphi Applications to Delphi 2009"
For the five things that you should know on when migrating Delphi applications.

Purchase Delphi 2009 or C++Builder 2009 by June 26, 2009 and receive CodeGear RAD Studio + also get TMS Smooth Controls Pack free!

This offer is available through all Embarcadero Shop Sites worldwide and through Embarcadero partners who display this offer.

Database Tools and Developer Software

Register for CodeRage 5 - The Totally Technical Online Conference for Software Developers

RAD Studio XE Sneak Preview: Optimizing and Automating the Build Process

Embarcadero RAD Studio XE Sneak Preview: Coding and Productivity Enhancements for New Development Suite

Special Offer for C++Builder Architect Customers!

Buy Now >> Contact Sales

Mastering Data Modeling for Master Data Domains

About the Presenter

David Loshin President Knowledge Integrity Inc.

Survey: Majority of App Developers on Windows 7 Bandwagon

Popularity of touch technologies is greatest driver, according to an industry survey by Embarcadero

Embarcadero Webinar: How Meaningful Use Impacts Healthcare Data Management Professionals

Embarcadero Technologies and healthcare IT expert Shahid Shah on Wednesday, July 14 at 2:00 p.m. EDT for an insightful one-hour webinar that explores the impact of Meaningful Use (MU) and the certification of electronic health record (EHR) systems on data management professionals.

Achieving HITECH Meaningful Use and Certification for Data Management Professionals

Top 5 Things to Know About Managing Multiple Database Platforms

Embarcadero Selected as 2010 SD Times 100 Award Winner

Embarcadero wins in Tools & Frameworks and Database & Data categories

Finally, true multi-platform database tools on-demand

Jonathan Lewis vs. Kyle Hailey -- Tune-In for the Tune-Off!

About the Contenders:

Embarcadero Ups Ante in Database Tools Market with Multi-Platform, On-Demand XE Products

Watch a Demo of Embarcadero Rapid SQL XE With Scott Walz

New Data Source and Object Filtering Features

Enhanced ISQL Editor

Data Source Management

Unicode Support

InterBase and Firebird Support

Data Editor

User Interface Enhancements

Additional Enhancements

Embarcadero Releases Rapid SQL XE

Leading SQL IDE Includes Native Support for Heterogeneous Database Environments and Adds Support for InterBase and Firebird Databases, Plus Unicode

Delphi development offered for Microsoft Visual Studio 2010

Embarcadero will offer next month an upgrade to its Delphi Prism platform, enabling Object Pascal-based development in Microsoft's newly shipping Visual Studio 2010 IDE.

Why Data Modeling is Now Critical to SOA Success

REST and SOAP: When Should I Use Each (or Both)?

About the Author

dbExpress Database Access Components in Delphi - Delphi 101

Mastering Database Application Development

dbExpress Database Access Components in Delphi - Delphi 101

About the Presenter

Mike Rozlog Product Manager of Delphi Solutions at Embarcadero Technologies

Delphi 101: Database Access Methods in Delphi

Mastering Database Application Development

About the Presenter

Mike Rozlog Product Manager of Delphi Solutions at Embarcadero Technologies

Bill Inmon on Data Warehouse 2.0 and Modeling

Learn How Data Warehouse, Metadata, and Modeling Are Being Transformed

Embarcadero Launches Multi-platform, ToolCloud-Enabled DBArtisan XE

Top 3 concerns when migrating to Windows 7

Embarcadero’s David Intersimone to Present at Evans Data Developer Relations Conference

Highlights include:

Who will attend:

Eclipse Provisioning Podcast With Jeff Anders

Enterprise Data World (EDW) With Jason Tiret (Booth #213)

Embarcadero Webinar: REST in Delphi and RAD Studio 2010

SAN FRANCISCO – March 1, 2010 — Join Embarcadero Technologies and Marco Cantù on March 3 for a one-hour webinar and learn how to get the most from RAD Studio 2010 with Representational State Transfer (REST).

Embarcadero ToolCloud Simplifies Software Tools Access, Manageability and Deployment

Contacts

Embarcadero Webinar: Creating Multi-Tier DataSnap Applications with Delphi 2010

Add ER/Studio to Microsoft SharePoint Server

Fast-Tracking Data Warehousing and BI Projects via Intelligent Data Modeling Webinar Replay

View Recording

Embarcadero Webinar: Fast-Tracking Data Warehousing & BI Projects via Intelligent Data Modeling with Claudia Imhoff

SAN FRANCISCO – Jan. 15, 2010 — Join Embarcadero Technologies on Wednesday, January 20 at 11 a.m. PDT for a live one-hour webinar. Business intelligence (BI) and data warehouse expert, Dr. Claudia Imhoff will explore intelligent data modeling practices to design and deliver superior BI faster.

About the Speaker:

About Embarcadero Technologies

License Management and Tool Delivery Software | ToolCloud

RAD Studio upgrade discounts extended to January 31st

Three Reasons to Upgrade to RAD Studio 2010 BEFORE January 31, 2010

Delphi Unit Testing

Special upgrade pricing has been extended to January 31, 2010.

Reduce Costs with Smart Database Optimization Strategies Webinar

Struggling with database performance issues? You’re not alone.

Reduce Costs with Smart Database Optimization Strategies Webinar

Struggling with database performance issues? You’re not alone.

DBArtisan for SQL Azure provides for basic database administration

Embarcadero Webinar: Migrating to Delphi 2010

See What's New in RAD Studio 2010 at a Free Seminar

COMING TO A CITY NEAR YOU

David Loshin
President
Knowledge Integrity Inc.

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Mike Rozlog
Product Manager of Delphi Solutions at Embarcadero Technologies

Struggling with database performance issues?
You’re not alone.

Struggling with database performance issues?
You’re not alone.